Latest Executive Changes

  • Primaloft

    Primaloft will make more noise


    (SGI) No figures are available, but Primaloft is said to have become very profitable after growing for a while at a double-digit rate every year. Some of the profits are going to be reinvested in consumer-oriented advertising to build up brand awareness, probably starting with the autumn/winter 2021 ...

  • Article

    EOG: New team members and ambitious goals


    The European Outdoor Group ( EOG ), which currently federates 110 of the world’s leading industrial and retail companies from the outdoor sector, has announced its priorities for the coming years. The focus will be on three pillars: Doing business right with the help of business intelligence; preserving the ...

  • Article

    New chief executive for Haglöfs


    (SGI) The Swedish outdoor company Haglöfs has not had a chief executive since November 2019, when Carsten Unbehaun left to become the new CEO of Asics EMEA. The vacancy has finally been filled by its global sales director, Fredrik Ohlsson . In his new role, Ohlsson ...

  • Article

    Sinoff appointed new managing director of Evolv


    An American outdoor industry veteran, Bill Sinoff, has been named general manager of Evolv climbing shoes. The Los Angeles-based company, founded in 2003 by Brian Chung, was acquired by the Italian Oberalp Group last summer.

  • Zabel

    New managing director at Bergzeit


    Markus Zabel has been appointed to one of the two managing director posts at Bergzeit. He replaces Markus Kasperbauer, who left the role after a year, citing personal reasons. The new manager will oversee Bergzeit’s cus- tomer service, corporate IT, quality management, finance and logistics. Zabel will work with the ...

  • Article

    Berghaus expands its product team


    After working for Salomon, Patagonia and Columbia Sportswear for the past 12 years, Paul Anderton is returning to Berghaus at its head office in Sunderland to serve in the new position of head of category for product and innovation, working closely with James Hodgson, head of design for the British ...

  • michael_white

    Change of the guard at Salomon


    Michael White, the current 55-year-old chief commercial officer of Amer Sports, is going to take the place of a company veteran, Jean-Marc Pambet, as president of the Salomon brand on Jan. 1. Pambet will be working closely with White for the next couple of months to ensure a smooth transition ...