News Briefs

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    Hoka signs deal with Frodeno


    Jan Frodeno from Germany, one of the world’s best triathlon athletes, signed a deal with Hoka One One and will wear the brand’s footwear for the next three seasons. The three-times Ironman champion and Olympic champion said he will race with Hoka’s Carbon X shoes and ...

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    Vaude is reorganizing Swiss distribution


    As of July 1, Vaude will end its 15-year cooperation with Völkl Switzerland (distribution of mountain sports and Pack’n’Bags) and Uvex Switzerland (bike products) and take over direct distribution of its three business units. The Swiss business will be handled by a new Swiss subsidiary, centrally managed ...

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    Jack Wolfskin receives Green Product Award


    Jack Wolfskin has been awarded with the Green Product Award for its Tokyo Cape . The jacket is part of the autumn/winter 2020/21 edition of Wolfskin’s Tech Lab collection, a fashion and function hybrid that was presented for the first time at the 2016 Premium ...

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    Merrell partners with Trail Sisters on new trail runners


    Merrell has partnered with Trail Sisters , a U.S.-based women’s trail running community and online journal, on the design of two trail running shoes, specifically conceived for women. The shoes are called Antora and Banshee , and feature a print designed by Sarah Uhl , the American ...

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    Snowleader named best French outdoor shopping experience


    Snowleader appears for the third year in a row in Capital magazine’s third annual ranking of France’s 600 best buying experiences online. Scoring 8/10, the French e-tailer came in first in the outdoor category, ahead of Hardloop and Campz . To establish the list, Capital called ...

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    Cake receives another Red Dot Award


    Cake , the Swedish manufacturer of light electric motorcycles, announced that utility-focused motorbike and scooter, Ösa , has won a Red Dot Design Award 2020. This is the second time the brand has received this prestigious award in the car and motorcycle category. In 2019, the brand’s very first ...

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    Houdini’s Eva Karlsson joins government group against climate change


    The chief executive of Houdini , Eva Karlsson , was appointed one of 20 members of a government group, taking the lead in Sweden’s climate transition. With the ambition of becoming the world’s first fossil-free welfare state, the Swedish government has recruited four groups of experts representing the private sector, ...

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    Ultra runner Franco Collè joins Karpos


    Karpos , an Italian brand selling apparel and accessories for mountaineering, ski touring, trail running and mountain biking, has announced a new partnership with Franco Collè . The Italian ultratrail runner will serve as a role model for the brand’s team of trail runners as well as a contributing ...

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    Vaude: balanced gender distribution at management level


    The restructuring of Vaude ’s marketing department in 2019 has created three new management positions aimed at driving digitization and internationalization, according to a statement released by the German outdoor brand earlier this month. The new structure creates a 50 percent quota of women in management positions in marketing, exceeding ...

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    ​New managing director at Polar Germany


    Eva Hilf , an internationally experienced expert in digitalization and transformation, took the helm of Polar Germany and has been managing the entire DACH region for the brand since March. Hilf has been working for the wearables manufacturer and fitness app developer in global roles for six years. With ...

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    Chinese company regenerates viscose fiber from textile waste


    Sateri , a Chinese maker of viscose fiber, reported that it has successfully produced viscose fiber regenerated from textile waste on a commercial scale. The high quality new fiber uses a mix of dissolving pulp made from recycled post-consumer textile waste by Södra , a pulp producer from the Swedish ...

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    J.Lindeberg welcomes new head of design


    Neil Lewty will be the new head of design at the Swedish clothing brand J.Lindeberg . He will be responsible for the creative direction of the three divisions fashion, ski and golf starting this August. The position became vacant after German designer Jens Werner resigned in summer 2019. ...

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    Clarus appoints EVP of operations and talent


    Clarus Corp. , the parent company of Black Diamond and other brands, has appointed Kelly Davis as executive vice-president of operations and talent, effective March 26. Davis previously served as a vice-president and general manager of Idex Corp. , a diversified engineered products company, where he was responsible for ...

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    Sport 2000 launches international online platform


    The German ANWR group has presented a package of financial and measures to support its retail members through the corona crisis, and one of its affiliated buying groups, Sport 2000 , has outlined some measures of its own. For example, it has decided to accelerate the launch of its ...

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    Ecco restructuring its European sales


    In an effort to get closer to consumers, Ecco has decided to restructure its European sales organization, decentralizing the management of its wholesale operations. They will be led by a dedicated general manager in each of the three European regions. In the framework of this reorganization, Erik Heldoorn , sales ...

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    Texon seeking "zerofootprint"


    Texon , the producer of materials for the footwear industry, is seeking to achieve what it calls a “zerofootprint” by 2025. It is pledging over the next five years to reduce its carbon footprint and use of virgin raw materials – particularly cellulose – by 50 percent, to increase the ...

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    New dyeing technology by Huntsman


    Huntsman Textile Effects , a provider of high quality dyes and chemicals to the textile and related industries with operations in more than 90 countries , has developed a new dyeing technology for polyester and its blends that helps to save water, energy and costs. Terasil Blue W ...

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    Surfdome fights the poly bag problem


    (SGI+) Surfdome , a surf, snow and skate online retailer from the U.K., has teamed up with Patagonia to develop a solution for the poly bag problem. 80 billion items of clothing are sold every year, and most of these items are, at some stage, wrapped in a poly ...

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    Responsible Mohair Standard launched by Textile Exchange


    Textile Exchange is launching a new Responsible Mohair Standard ( RMS ), which verifies that the mohair that has been produced in farming systems respects animal welfare and the environment. The new standard is designed to ensure that the Angora goats from which the fiber for the mohair ...

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    And Wander and Salomon collaborate on reflective shoe


    And Wander , the Japanese outwear brand, and Salomon , the French outdoor brand, have developed a reflective mesh sneaker inspired by Salomon’s XA Amphib Bold . According to And Wander’s Instagram feed, the shoe can be “used as a water shoe” (directly in water), the heel folds in ...