Latest Product & Marketing
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Noble showcases Ionic+ innovations with ‘Planet Positive’ campaign
Noble Biomaterials, a biotec company based in Pennsylvania, announced upgrades to its Ionic+ product portfolio and will be supported by a new “Planet Positive” communications campaign. Noble says its latest advancements with Ionic+ Botanical and Ionic+ Pro presents a new era in bacterial and odor control fabrics. Both delivery ...
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Manitobah launches “Rooted” brand campaign
Canada-based Indigenous footwear brand Manitobah introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite possibilities that lie ahead, rooted in the past, while guided by the hope ...
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REI to offer non-gendered own-brand products to promote inclusivity in the Outdoors
US retail chain REI Co-op announced the launch of its new spring line of gear and apparel, which also includes the brand’s first non-gendered apparel assortment for adults. Additionally, REI shared plans for its in-house brand to move beyond a gender-specific designation where it makes sense. As part of this ...
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PrimaLoft drops two new high-performance down alternatives
PrimaLoft, Inc. has expanded its range of synthetic down alternatives. PrimaLoft Insulation ThermoPlume+ and PrimaLoft Insulation RISE Loose Fill are the latest products that, according to PrimaLoft, combine the performance and aesthetics of natural down with the benefits of PrimaLoft synthetic fibers, all in a sustainable chassis case. Brands such ...
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Georgina Kirby: "At Kari Traa we resonate with women"
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
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Salomon presents new brand campaign
Mountain sports lifestyle brand Salomon has teamed up with advertising agency DDB to unveil its new multi-channel brand campaign, “Welcome Back to Earth.” The campaign aims to increase brand awareness around the world and appeal to a younger audience in the key epicenters of San Francisco, Shanghai, New York, and ...
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Ambitious Spanish cycling app gets an update
In its quest to become the one-stop shop in cycling platforms, All in Biking is releasing an update of its app that CEO José Julio Becerril believes will make it “the world’s most complete and versatile” for cyclists and hopes will raise its usership to 1 million, according to CMDsport. ...
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Teva celebrates 40th anniversary with ‘Where to Next?’ campaign
Born in the Grand Canyon in 1984 by a resourceful river guide looking for a way to prevent sandals from floating downstream, US outdoor footwear brand Teva introduced the world to the first sport sandal. To celebrate this major milestone, the brand, a division of Deckers Brands, has introduced its ...
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The winners of the French Outdoor Awards 2024
On Jan. 30, the 22 candidates for the French Outdoor Awards 2023-2024 had the opportunity to present their product or service to a jury of experts, media representatives, representatives of outdoor brands and potential future customers at the Sport Achat 2024 trade show in Grenoble. Four products stood out and ...
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Nuyarn certified by Responsible Wool Standard
Nuyarn, a performance wool product whose spinning technology releases the natural performance characteristics of the Merino wool fiber twisted out by traditional spinning methods, is now fully certified to the Responsible Wool Standard (RWS) by Textile Exchange. According to the manufacturer, TMC Ltd in New Zealand, Nuyarn is characterized by ...
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Maloja wins German Design Award 2024
The southern German outdoor brand Maloja Clothing invited its employees’ children to the office for a workshop on a school-free day – and has now been awarded a prestigious design award for the result, the German Design Award from the German Design Council, which recognizes particularly innovative design developments on ...
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Columbia’s Omni-Heat Infinity is going to space
Omni-Heat Infinity, a heat-reflective technology developed by Columbia Sportswear, will fly into space with the upcoming launch of the Nova-C lunar lander from Intuitive Machines, a space exploration company focused on advancing the commercial use of the moon. In lab simulations leading up to this launch, Intuitive Machines researchers have ...
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Salomon presents first recyclable winter sports helmet
After four years of development, Salomon presented a ski and snowboard helmet that can be fully recycled at the end of its life. The new Brigade Index is made from polyolefins, a family of flexible and durable thermoplastics that can be recycled into plastic-based items such as flower pots or ...
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Belgian-German partnership for large-scale production of thermoplastic carbon bicycle frames
The young Belgian carbon frame expert REIN4CED N.V. has announced a closer strategic partnership with the German mechanical and plant engineering expert Dieffenbacher GmbH Maschinen- und Anlagenbau to accelerate the large-scale production of thermoplastic carbon bicycle frames. The partnership aims to deepen the integration of product and machinery development. This ...
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OrganoTex signs retail agreement with Burdock Outdoor Group
The Swedish public green-tech company OrganoClick and the Swedish retail chain Burdock Outdoor Group have signed a cooperation agreement to introduce the OrganoTex range of waterproofing products for outdoor clothing and footwear to Burdock Outdoor’s store network. Source: OrganoClick OrganoTex Wash-In-Waterproofing Burdock Outdoor Group operates 170 hunting ...
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Maier Sports’ Circle4Future project takes shape
German outdoor apparel specialist Maier Sports has entered into a strategic partnership with Sympatex, the provider of sustainable membrane technology, to make outdoor weather protection products 100 percent circular. The aim of the “RE-innovation” concept is to create a system in which resources are not thrown away and destroyed, but ...
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Automotive supplier SEG relies on BH for its e-bike motor debut
With SEG Automotive Germany GmbH, another leading automotive supplier is turning its attention to the bicycle segment. The first OEM customer of its e-bike motor, designed, developed and produced in Europe, is the Spanish bicycle manufacturer BH Bikes Europe S.L. The first BH e-bikes with SEG mid-mounted motors will be ...
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Hövding threatened by recall and permanent sales ban, defends itself vehemently
In view of the Swedish Consumer Protection Agency’s previous decision to temporarily stop the sale of Hövding in Sweden, the company has now submitted a final statement with extensive documentation which, together with expert opinions, proves the high safety standard of the head protection. According to Hövding, RISE (formerly Statens ...
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Jack Wolfskin relies on ExpeDRY hydrophobic down insulation by Allied
Source: Jack Wolfskin Jack Wolfskin Expedition Down Jacket German outdoor brand Jack Wolfskin has announced that in its fall/winter 2024 hydrophobic down apparel line, it will replace current, chemical-intensive hydrophobic down with ExpeDRY down insulation by California-based Allied Feather + Down. ExpeDRY is well on its way ...
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Hövding opposes sales stop, provides evidence of product meeting safety requirements
After the Swedish Consumer Protection Agency temporarily halted the sale of the Hövding 3 bicycle airbag in Sweden at the beginning of November, the manufacturer has now submitted a final statement to the agency with extensive documentation confirming the high safety standard of the head protection and the tests that ...