All Adidas Terrex articles
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ArticleTerrex launches trail running mentoring program with intro of Agravic Speed Ultra
Source: Adidas Terrex Following the success athletes celebrated in a prototype last summer, Adidas Terrex announced that the Agravic Speed Ultra is now available for all trail runners. The brand said that every element of the new shoe has been optimized “to help trail runners experience speed ...
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ArticlePrimaLoft drops two new high-performance down alternatives
PrimaLoft, Inc. has expanded its range of synthetic down alternatives. PrimaLoft Insulation ThermoPlume+ and PrimaLoft Insulation RISE Loose Fill are the latest products that, according to PrimaLoft, combine the performance and aesthetics of natural down with the benefits of PrimaLoft synthetic fibers, all in a sustainable chassis case. Brands such ...
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ArticleArc’teryx obtains injunction against Adidas over Vancouver store, alleged risk of confusion
Arc’teryx obtains injunction against Adidas over Vancouver store and alleged risk of confusion
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News briefsNorth America GM for Adidas Outdoor, Terrex and Five Ten announces departure
Michael Kadous, North America Senior Director and GM for Adidas Outdoor, Terrex and Five Ten, has announced on Linked In that he is to leave the company after seven years. Kadous joined Adidas in 2016 as a Director Global Finance, before becoming Senior Director of Global Transformation Adidas Outdoor, Terrex ...
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ArticleAdidas Terrex’s Carla Murphy: “A key priority is to create access”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
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News briefsTerrex and NatGeo launch collab collection
Source: Adidas Terrex Adidas Terrex x National Geographic hiking collection Adidas Terrex announced a multi-year collaboration with National Geographic that will see the partners release high-performance outdoor apparel. The first collection was designed to celebrate the role of photography in the culture of outdoor sports – as ...
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News briefsSpinnova announces triple revenue in FY 2022, Woodspin factory in operation
In its full-year financial statement, the Finnish biomaterials company Spinnova reports significant growth in its staff as well as the company’s results. Full-year revenues grew to almost €24.3 million for 2022, which is an increase of more than 300 percent year on year. The company completed the construction of its ...
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News briefsSecond European Adidas Terrex store opened in Salzburg
Adidas Terrex has opened its second concept store in Europe in Salzburg’s historic pedestrian zone, following the premiere of the specialist retail project in Munich in 2021. The new store is less than half the size of its Munich counterpart (176 sqm vs. 370 sqm) but carries the complete collections ...
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News briefsAdidas opens first Terrex store in Canada
Source: Adidas Canada The new Kitsilano Terrex store in Vancouver, BC, Canada On Dec. 26, Adidas officially opened its first Canadian Terrex store in Vancouver’s outdoor hub, Kitsilano, at 2235 W 4th Ave. The company said that the assortment of apparel, footwear and accessories in the new ...
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News briefsAdidas Terrex will reportedly not open a store in Annecy
Adidas Terrex has given up the plan to open its first French store, according to an exclusive report by sport-guide.com. The store was expected to open at the Nouvelles Galeries in Annecy, in France’s Haute Savoie department, in early 2023. Meanwhile, Sport-Guide has also revealed that Adidas Terrex will open ...
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News briefsNew ePE Gore-Tex membrane goes to market with major partner brands
W.L. Gore introduces its new PFC-free membrane concept together with some of its major partners in the outdoor and snowsports industries. Launching brands are Adidas, Arc’teryx, Dakine, Patagonia, Reusch, Salomon and Ziener. Several products equipped with the new type of membrane made of expanded polyethylene (ePE) have received advance praise ...
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ArticleAdidas exhibits its “made to be remade” products in London
At Design London 2022, taking place at Magazine London on Sept. 21-24, Adidas has organized an exhibition titled “Chasing Circularity.” The exhibits showcase the brand’s journey since the 2019 launch of Futurecraft.Loop, a corporate initiative that explores ways to make reusable products. The project has been working on a circular ...
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News briefsAdidas to sell new breast cancer awareness items
Source: Adidas For Breast Cancer Awareness Month, in October, Adidas will be introducing an extended breast cancer awareness collection, with running, hiking and mountain biking footwear and apparel in the Terrex and Five Ten collections. According to a company release, the collection’s focus on functional outdoor footwear ...
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ArticleNew Terrex campaign celebrates personal goals
Adidas Terrex launched a new marketing campaign called “United by Summits.” Describing a world where personal challenges and summits are valued equally or over climbing hundreds of meters above sea level, the campaign includes social media, ads, videos and a competition where Adidas Terrex invites adventurers (individuals and groups) to ...
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News briefsAdidas Terrex launches first product with Spinnova
The Adidas Terrex HS1 is the first product to emerge from the partnership with Spinnova Source: Adidas Eight months after Adidas announced its partnership with Finnish textile material company Spinnova, the German brand has unveiled its first product that is integrated into the Adidas Terrex line and ...
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News briefsNew Adidas Terrex collections promoted by Laura Dahlmeier
“United by summits” is the title of a new movie produced by Adidas Terrex to promote its new line of mountaineering gear and apparel. In the film, long-time Adidas athletes Alexander and Thomas Huber, accompanied by former biathlon world champion Laura Dahlmeier collectively climb the summit of Mont Blanc via ...
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ArticleAn increasing number of brands is entering the apparel rental business
For outdoor and sports equipment brands, the rental business is an essential pillar for a sustainable business. And now, a growing number of companies are offering apparel as well. Here’s an overview.
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ArticleOrtovox avalanche beacon wins #sheisoutdoors awards
Source: © KontraPixel / Miriam Mayer Avalanche beacon Ortovox Diract Voice is the overall winner of #she-is-outdoors winter edition In its first winter edition, the second round of the #sheisoutdoors gear awards found seven products worth being awarded for their innovative properties and women-specific design for ...
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News briefsAdidas opens first European Terrex flagship store in Munich
In its first Terrex flagship store in Europe, Adidas is implementing for the first time a store design based on more sustainable materials and focusing on environmentally conscious equipment and apparel. The 370-square-meter store is located at Sendlinger Straße 18 in Munich, Germany. The company said that the integration and ...
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News briefsAdidas expands Terrex product offering to snowsports market
Adidas has brought a brand new Adidas Terrex Fall / Winter 2021 Snow collection to market, with select products created from recycled materials that “equally balance technical performance with durability and comfort.” For example, the Myshelter franchise evolves with the new Myshelter snowsports jacket, featuring a series of high-performance recycled ...
