All Aku articles
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Data & AnalysisGlobal outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
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News briefsAku inaugurates new line of production
Italian-based outdoor footwear maker Aku has inaugurated a new line of production at its factory in Montebelluna. The new state-of-the-art machine for outdoor and professional footwear reportedly represents an investment of €1.3 million. The project has been developed in partnership with Stemma, also an Italian company which specializes in the ...
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OpinionTrade shows: “Sometimes the value cannot be beaten”
After OTS in the UK, Charles Ross still sees value in trade shows. The best bring leadership, collaboration and are moving with the Industry.
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ArticleSeveral outdoor brands join Icebug’s climate program
In late 2022, Swedish outdoor footwear brand and B Corp Icebug and German solar provider BayWa r.e. had developed and launched a quick and easy model to help footwear and apparel brands drastically reduce emissions and energy costs. Six months later, several outdoor brands have now joined the program called ...
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News briefsItaly’s Accademia Outdoor Pro held two sessions this year
Accademia Outdoor Pro 2023, the annual training opportunity for salespeople from specialist outdoor stores in Italy, held two sessions this year, including the usual one in Villafranca di Verona on March 20, in northern Italy, and an additional session at the Hotel Valentino in Terni on March 27, to attract ...
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ArticleShoes and sustainability: For Aku footwear the two belong together
Sustainability in the footwear industry is still in its infancy but one pioneering Italian brand isn’t shying away from the difficult issues
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News briefsAku posts 28.6% sales growth
Aku posted revenues of €29.2 million in 2022, representing a 28.6 percent increase from the previous year, primarily driven by international sales. Export accounted for 82 percent of the company’s sales. Europe recorded a 14 percent sales increase, while Asian sales jumped by 99 percent. In 2022, the Italy-based outdoor ...
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News briefsAku announces donation action for Green Friday
Italian-based outdoor footwear maker Aku has announced they will be taking part in “Green Friday,” the sustainable alternative to “Black Friday.” On Friday, Nov. 25, 2022, the brand will be donating 50 percent of the value of purchases from its online shop sales to European Outdoor Conservation Association (EOCA) projects, ...
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News briefsEOCA members participate in Black (Green) Friday fundraiser
With the Black Friday shopping craze around the corner, many outdoor brands try to engage not only in selling but also in fundraising for environmental or social projects, renaming Nov. 25 the “Green Friday.” Seven members of the European Outdoor Conservation Association (EOCA) dedicate their fundraising to projects under the ...
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ArticleRugged outdoor footwear market rebounds in 2021
After a disappointing 2020, impacted adversely by the global pandemic, the global branded outdoor shoe market returned to growth last year. Worldwide rugged outdoor footwear sales climbed 28 percent higher to $6,756 million in U.S. dollars in 2021, based on research conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence.
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News briefsAku adopts carbon footprint systemic approach
With the help and ISO 14067 certification of Bureau Veritas, the Italian footwear specialist Aku has started to implement a three-step carbon footprint systemic approach to all of its operations from sourcing to a product’s end of life. In the process, more than 800 components have been analyzed according to ...
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News briefsAKU reintegrates German-speaking customer service into Italian team
Italian footwear company AKU is moving all customer service for German-speaking countries to the company’s headquarters in Montebelluna, Italy, effective March 1. All dealer inquiries such as customer care, order and delivery information, product information and order processing will now be handled and decided directly by the headquarters. According ...
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News briefs
AKU’s founder has passed away
Galliano Bordin , the founder of AKU , has passed away after a long illness. He was 85 years old. The son of shoemakers, Bordin founded the Italian brand of trekking and outdoor footwear in 1955. The company was initially called Dinsport , but the new AKU brand replaced that ...
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News briefsAku and the Swiss Army extend partnership
Aku is extending its long-standing partnership with Arma Suisse for an additional five years. The partnership between the Italian footwear company and the Swiss army began in 2005, when Aku was asked to develop a waterproof, light and comfortable shoe for the armed forces. In the same product segment, ...
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News briefs
Fourth edition of “Naturae” in Montebelluna
Aku is organizing the fourth edition of Naturae , an opportunity for people to reflect on the relationship between humans and nature. This year’s event, originally created by Aku, is taking place in Montebelluna, in Italy’s Veneto region, from Feb. 14 to March 7 and is organized in partnership ...
