All Allbirds articles
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News briefs
Lenzing and NFW team up for new Mirum leather alternatives
U.S. company Natural Fiber Welding (NFW) and Lenzing have partnered for a new option in the NFW plastic-free Mirum materials (leather alternatives that are made from natural rubber, plant and mineral pigments). The new Mirum x Tencel features a new backer option that is made from Lenzing’s Tencel fibers – ...
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News briefs
New resale platform for Canada Goose
Canada Goose has launched a new DTC secondhand offering powered by Trove, the service provider who also runs the secondhand stores of Patagonia, Lululemon, REI, Arc’teryx, On and Allbirds. Canada Goose’s new authorized reselling platform “Canada Goose Generations” is stocked with post-consumer product that is traded in online. Items are ...
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Article
Earth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds. EOCA has also launched a fundraising campaign for Earth Day: “A number of EOCA ...
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News briefs
Allbirds launches ReRun trade-in program
With a trade-in program that is offered in several Allbirds stores in the U.S., the shoe company takes its first steps into the pre-owned market. Within the newly launched ReRun program, customers can trade in their used Allbirds footwear for an in-store discount of $20. Used shoes will be offered ...
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News briefs
Made to be remade: How Adidas wants to trigger systemic change
Eight months after launching the concept, Adidas has announced the launch of Futurecraft.Footprint, a collaboration with Allbirds on climate-friendly performance footwear. At 2.94 kg CO2e per pair, Adidas describes the Futurecraft.Footprint as a personal best for both brands. The Futurecraft.Footprint is also one of the lightest performance shoes Adidas and ...
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Article
Allbirds files for IPO but remains loss-making, plans to open up new apparel categories
Allbirds, the B Corporation-certified San-Francisco-based footwear and apparel brand, has filed with the U.S. Securities and Exchange Commission for an initial public offering. The document lists the size of the transaction at $100 million, which is an estimate used only to set the registration fee of $10,910. Allbirds was last ...
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News briefs
Allbirds releases open-source version of its Carbon Footprint Calculator
On April 22, with the celebration of Earth Day , U.S. shoe manufacturer Allbirds will release an open-source version of its Carbon Footprint Calculator on freethefootprint.com . “For too long, many brands have focused on marketing sustainability rather than actually implementing holistic, high-impact solutions — and ...
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Article
New Zealand Merino launches 100% regenerative wool platform with Icebreaker, Allbirds and Smartwool
The New Zealand Merino Company ( NZM ) and global Merino wool apparel and footwear brands Icebreaker, Smartwool and Allbirds will work collectively with 167 sheep growers in New Zealand to create ZQRX , the world’s first regenerative wool platform. “ZQRX is an important and necessary evolution ...