All Austria articles

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    Sales in Austrian sports retail strongly divided in 20/21 winter season


    Pointing to the strongly diverging business development for Austrian retailers (depending on location and product range focus), the national Association of Sporting Goods Manufacturers and Suppliers ( VSSÖ ) provided a first summary for the full year 2020 and the winter season Q4, 2020, and Q1, 2021. According ...

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    Bicycle boom gives Austrian specialist retail some record boosts


    The record result brought in by the Austrian market in 2020 is not only due to the Covid-19 pandemic. The trend toward bicycles, especially e-bikes, began several years earlier. Today, bicycles are the strongest sales drivers in the Austrian sporting goods market, alongside the ski and outdoor segments. It should ...

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    SummitLynx supports reforestation with One Tree Planted


    Austrian company SummitLynx New Media is partnering with U.S. NGO One Tree Planted for a new reforestation project through the SummitLynx map and tour app. For every hundredth entry made by a user in SummitLynx’s digital tour book, a tree will be planted in one of the reforestation ...

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    Maier Sports and Gonso support local retailers with Outtra services


    Germany’s Maier Sports GmbH , owner of the Maier Sports and Gonso brands and in turn part of the outdoor division of the Schwan-Stabilo group, is going live with the “Where-to-buy local” and „Shop Window” tools from software specialist Outtra . In view of the current business ...

  • News briefs

    Purchasing power in German-speaking countries remains strong


    GfK has just published the latest data on purchasing power in German-speaking countries. According to the data analytics company, the Swiss will once again have significantly more money to spend and save in 2021 than neighboring Austrians and Germans with an average per capita spending power of €40,739. Austrians ...

  • Bike-Kompetenz Hervis Stadlau (c) Johannes Brunnbauer

    ​Hervis with new flagship stores focusing on bike and outdoor


    Source: Hervis Nina Kronberger, sales manager Vienna region, and bike store manager Thomas Radon At the end of March, Austrian sporting goods chain Hervis Sports , which belongs to the Spar group, opened a new bike flagship store after transforming a regular multi-category store ...

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    Europe’s patchwork of Corona regulations


    Daily changes to local Corona safety regulations for retail stores make it difficult to stay on top of things as the pandemic situation heats up again in most European countries. Here is an overview (as of March 25, subject to change and with regional variations) of the status of non-essential ...

  • Groupe Rossignol_Rossignol_Showroom auf vier Rädern_1
    News briefs

    ​Groupe Rossignol with new mobile showroom marketing approach in Germany and Austria


    Because of the many restrictions imposed by the corona pandemic, Groupe Rossignol has developed a new, flexible marketing tool for Germany and Austria: a trailer designed as a show or meeting room on wheels. Designed and converted on behalf of Groupe Rossignol, the trailer provides space for a service ...

  • News briefs

    Sport Import distributes Chimpanzee Nutrition in Benelux and Austria


    Since the start of the year, the German bicycle wholesaler and importer Sport Import has been the exclusive distributor of the Czech Chimpanzee Natural Nutrition products in Benelux and Austria. Katadyn Germany , a subsidiary of the globally active Katadyn Group Switzerland, had initially taken over the ...

  • News briefs

    New Edelrid sales manager for GAS


    Source: Edelrid Thomas Schmidt has taken over the position of sales manager for Germany, Austria and Switzerland (GAS) for the sports division at Edelrid as of March 1, 2021. This also includes the Red Chili brand. Schmidt has been with the company since ...

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    New Country Manager for Haglöfs Germany


    Due to increased customer demand, the Swedish outdoor brand Haglöfs recorded double-digit sales growth in Germany and Austria last year. To further drive the brand’s development in these strategic markets, Matthias Leurs was appointed country manager for Germany and Austria earlier this year. He was previously working at ...

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    Niche e-bike brand Nox Cycles launches crowdfunding campaign


    German-Austrian bike brand Nox Cycles , which set its course towards e-bikes in 2015 and founded Nox Cycles Austria GmbH based in Zillertal two years later, is currently attracting attention. Last year saw the launch of the construction of “Fort Nox”, a state-of-the-art, sustainable and resource-saving administration and production ...

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    ​New area manager Germany & Austria for Montane


    Source: Montane Bernd Wodarz The outdoor brand Montane from Ashington in Northern England has hired Bernd Wodarz as area manager for Germany Austria to strengthen its team in the DACH market. Wodarz’s career in sales started at Mammut in Germany ...

  • Visual_Bergmomente by LOWA
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    ​Lowa launches German outdoor podcast


    Source: Andi Christl Host Andi Christl Outdoor footwear specialist Lowa is launching a German-language outdoor podcast called ” Bergmomente ” (mountain moments) with host Andi Christl , who will interview adventurers and mountain enthusiasts and track down unique stories. In the first episode, Christl ...

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    News briefs

    ÖSFA 2021 with two physical events in Austria and buying days in Netherlands


    The annual Austrian sporting goods show ÖSFA will be split into two physical events to allow social distance and offer more flexibility in terms of orders. ÖSFA Start will take place on Feb. 2-3, followed by the regular 108th edition of ÖSFA from Feb. 23-25. As usual, both ...

  • Lenzing E5
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    Lenzing unveils plans for major solar energy project in Austria


    Lenzing has unveiled plans for a photovoltaic plant in Austria on around 55,000 square meters, set to become the largest ground-mounted photovoltaic plant in Upper Austria. With approximately 16,000 modules, the plant will generate nearly 5,500 megawatt-hours per year, which corresponds to the average annual electricity demand of more ...

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    European Anglers Association joins call for new nature reserve in East Tyrol


    The European Anglers Association (EAA) has joined a call to halt hydropower projects currently planned on a network of glacial wild rivers in Austria’s East Tyrol region. The Isel Manifesto , signed by 41 other organizations, asks instead to create a new nature reserve and the introduction of naturalization and ...

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    ​Aclima with new distribution partner in Austria


    Source: © Michael Will Michael Will, Travel Outfitting Agency With sales specialist Michael Will and his company Travel Outfitting Agency , Norwegian merino specialist Aclima is strengthening its presence on the Austrian market with immediate effect. The distribution agency’s existing portfolio comprises numerous ...

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    Dynafit opens six ski touring parks in Germany and Austria


    The ski resorts in the Alps have recorded a large increase in ski touring enthusiasts who have been skiing on slopes for years. For this winter season, experts are expecting further growth because of possible restrictions in winter sports due to the Covid-19 pandemic. Ski touring specialist Dynafit , a ...

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    News briefs

    ​New Salewa store in Graz


    A new Salewa brand store will open in the Austrian city of Graz on Dec. 11. The South Tyrolean mountaineering sports brand, part of the Oberalp Group , is opening its latest flagship store on 85 square meters in the center of the Styrian capital in a historic country ...