All Bollé Brands articles
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News briefsBollé is selling Cébé to a new partnership
Bollé Brands Group is selling Cébé to a coalition of companies: D.MO and Racer. D.MO is devoted to project management and the industrialization of products in the outdoor sector. Both of its chief executives, Sébastien Delsaux and Maxime Bos, are former Cébé employees. Racer, meanwhile, is a French manufacturer of ...
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News briefsBollé expands product and design teams
In addition to a series of hires to support its marketing, business, e-commerce and corporate social responsibility departments, Bollé Brands Group has added several industry veterans to its helmet, goggle and sunglass innovation team. Corentin Daniel was appointed global product engineer, a newly created position, and brings 17 years of ...
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ArticleBollé Brands Group with executive changes for e-com, CSR, marketing and sales
Bollé Brands Group has hired new staff for its marketing, business, e-commerce and corporate social responsibility departments to support the plan to strengthen both its digital and local presence, raise awareness of all the group’s brands - Bollé, Cébé, Spy+ and Serengeti - and strengthen its socially responsible investment policy. ...
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News briefsBollé commits to developing sustainable, eco-friendly products
Source: Bollé Eco React Mips After attracting attention last year with augmented reality for “trying on” the Phantom series on a smartphone and artificial intelligence in the Volt+ lens, Bollé Brands is now presenting its first eco-friendly sunglasses and helmets. The first two products to emerge from ...
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News briefs
Bollé signs new partnerships in pro and am cycling
Bollé Brands announced a new series of sponsorship deals in the professional and amateur cycling sectors. The brand will sponsor and equip the professional team B&B Hotels p/b KTM (BBK) with both helmets and sunglasses, a premiere in its history. BBK is one of the 22 teams selected to participate ...
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News briefs
Bollé Brands launch new digital B2B platform
Bollé Brands has started implementing a new digital B2B program, consecutively in Europe and the U.S., as a service to its retail clients. It involves a new internet platform with clear product descriptions and intuitive ordering tools, supported by an advanced ERP system and inventory management program. Monitored by the ...
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News briefs
Beneben appointed president of Bollé’s sport & luxury division
After leaving the position of vice president of the Rossignol Group for Europe, Asia and the Southern Hemisphere earlier this year, François Beneben has now joined Bollé Brands as president of their sport and luxury division, covering the group’s brands of sunglasses and goggles: Bollé, Spy, Cébé, H2Optik and Serengeti. ...
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News briefs
WMDUK to distribute Spy+ in the U.K.
Bollé Brands has appointed VMDUK to distribute in the U.K. Spy+, a Californian brand of sunglasses, prescription frames and winter products. Spy+ was founded in 1994 in San Diego and in September 2019 it was taken over by Bollé Brands, which is supporting its expansion in Europe. VMDUK is headed ...
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News briefs
Bollé Brands hires digital director
Bollé Brands has recently appointed Damien Hars as digital director. He will be responsible for the development of the B2B and B2C online platforms of the holding company that comprises Bollé, Bollé Safety, Serengeti, Cébé, H2Optix and Spy Optics. Hars’ task will be to roll out all of the company’s ...
