All Burton articles

  • News briefs

    Burton appoints Chief Strategy Officer

    2021-06-17T13:42:00Z

    Ali Kenney , previously SVP of strategy insights, has been promoted to chief strategy officer at Burton , a new position within the company. Kenney will lead key work around brand purpose, corporate strategy, consumer centricity, sustainability, equity/diversity/equality/inclusion and prioritization of key growth opportunities. Her defining moment ...

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    Article

    Outdoor brands validate claims to “B” good through B Corp certification

    2021-06-07T11:42:00Z

    Companies that prioritize people, the planet, and profits can expect to benefit from the vast amount of wealth handed down from baby boomers to millennials.

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    News briefs

    Burton is calling for Clean Up Days on June 12-13

    2021-05-31T09:47:00Z

    Burton is calling for the annual Burton Clean Up Days , which started years ago with a crew of company employees picking up trash on their local mountain. Over the years, the event has grown into a movement of like-minded snowboarders cleaning up their personal playgrounds around the world. ...

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    News briefs

    Burton launches Mine 77 camping collection with Helinox

    2021-05-25T17:07:00Z

    In the Spring 2021 edition of its Mine 77 sub-collection (first introduced in 2018 as the signature collection of the late company founder, Jake Burton ), U.S. brand Burton presents its first camping products. Featuring a colorful butterfly all-over print, all products were made in collaboration with outdoor ...

  • News briefs

    Burton creates new Chief Business Officer position

    2021-05-04T07:15:00Z

    Source: Burton Elysa Walk Burton has promoted Elysa Walk , previously SVP of Americas International, to the company’s first chief business officer. In her new role, Walk will oversee the company’s global business, which includes direct-to-consumer and wholesale channels, regional marketing, finance ...

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    Article

    U.S. companies demand climate action from Biden administration

    2021-04-15T11:22:00Z

    310 U.S. businesses have signed an open letter demanding that the Biden Administration makes every effort to achieve a 50 percent reduction in emissions by 2030. The open letter was organized by the We Mean Business Coalition , a global coalition of nonprofits working with businesses around the ...

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    News briefs

    ​Burton and Polartec introduce the One World collection

    2021-01-13T12:08:00Z

    Source: Burton Under the name One World , Burton has collaborated with its longtime textile solutions partner Polartec to create a capsule collection made from recycled materials, the launch of which is accompanied by the film of the same name, a team video that ...

  • News briefs

    Burton pilots sales incentive program in Germany, Austria and Switzerland

    2020-12-18T06:35:00Z

    According to Boardsport Source , Burton has initiated in certain European countries a pilot version of the “Sales Incentive Program” it has set up in the U.S. Employees at its wholesale partners in Germany, Austria and Switzerland are receiving a commission, or “cash bonus,” on the sale of Burton ...

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    Article

    Burton sells Channel Island Surfboards

    2020-12-02T03:36:00Z

    After purchasing the brand in 2006, Burton Snowboards has now decided to sell the Californian surf brand Channel Islands Surfboards back to a group led by members of the Channel Islands management team. Founded in Santa Barbara in 1969 by Al and Terry Merrick , the company ...

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    News briefs

    Polartec announces winners of Apex Design Award

    2020-11-10T10:30:00Z

    Polartec has announced the winners of the Polartec Apex Design Awards , the ingredient brand’s annual design awards program that has been held annually since 2008. As usual, the winning products of 2020 were selected based on the skillful and creative use of Polartec materials: 66 North ...

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    Article

    The Chill Foundation is officially launching in Europe

    2020-11-04T12:07:00Z

    25 years after Donna Carpenter and her late husband Jake Burton Carpenter, owners of Burton Snowboards , founded the non-profit organization in the U.S. and after 13 years of running small, non-formalized programs in European countries, the Chill Foundation has announced the official launch of its youth-development ...

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    News briefs

    Burton opens new Hub, appoints territory manager and marketing coordinator for Nordics

    2020-10-13T14:08:00Z

    Burton Snowboards will open a new multi-use space, referred to as the Burton Hub , at Norrlandsgatan 20 in Stockholm, Sweden, on Oct. 15. After establishing the concept of combining retail store, showroom, and office spaces already in Innsbruck, Munich, and Zurich, the company now expands to Scandinavia. The ...

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    News briefs

    Burton appoints new creative and global marketing executives

    2020-10-08T11:26:00Z

    Source: © Burton Adrian Margelist Burton has named Adrian Josef Margelist as its new executive creative director, and Kelly Murnaghan as senior vice-president of global marketing. Both Margelist and Murnaghan, who have already started in their respective roles, will report to Burton’s ...

  • News briefs

    Burton to close its U.S. HQ and stores on Election Day

    2020-09-23T17:19:00Z

    Burton Snowboards will be closing its headquarters and stores in the U.S. on Election Day, which falls this year on Tuesday, Nov. 3. The company says it has been providing its American employees with time off, flexible schedules and “the resources they need” to vote in local, state and ...

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    News briefs

    Burton receives Fair Labor Association accreditation

    2020-08-13T04:45:00Z

    The social compliance program at Burton Snowboards has been accredited by the Fair Labor Association (FLA) . According to the FLA’s president and chief executive, Sharon Waxman , the American snowboarding and mountaineering company has undergone multiple years of scrutiny and set up suitable systems to detect and remedy ...

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    Article

    Burton transforms retail experience with NewStore’s omnichannel platform

    2020-07-17T10:21:00Z

    NewStore , a leading omnichannel store solution from Berlin, has revealed that Burton Snowboards has started to run its stores on the NewStore Omnichannel Platform. With a mobile point of service (mPOS) and inventory and fulfillment solutions available on iPhone apps, the snowboard company’s stores will benefit from ...

  • News briefs

    Burton Europe donates face visors

    2020-06-10T05:57:00Z

    Burton Europe has donated 340 face visors to educational institutions in and around Innsbruck, Austria. The face visors were made in Absam, near Innsbruck, by a local manufacturer, MP Solutionz , that revamped its production for face visors during the coronavirus crisis. Burton’s European headquarters have been located in ...

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    News briefs

    Burton cancels 2021 U.S. Open

    2020-05-27T09:40:00Z

    Burton Snowboards announced that due to ongoing uncertainties around the Covid-19 pandemic, the company had canceled the 2021 Burton U.S. Open Snowboarding Championships scheduled for March 1-6, 2021 at Vail Mountain Resort in Colorado. Burton’s chief executive, John Lacy , explained that it was a difficult decision as ...

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    News briefs

    SIA, OIA and NSAA join call for climate action in the U.S.

    2020-05-15T08:49:00Z

    The U.S. Outdoor Business Climate Partnership (OBCP) – an alliance between Snowsports Industries America (SIA), the Outdoor Industry Association (OIA) and the National Ski Areas Association (NSAA) – joined “ Lead On Climate 2020 ,” the largest ever call-to-action in the U.S. from the business community ...

  • News briefs

    March 13 is “A Day for Jake”

    2020-02-28T08:28:00Z

    To celebrate the memory and legacy of Jake Burton Carpenter , the first-ever global “A Day for Jake” will take place on Friday, Mar 13, 2020. Jake died on Nov 20 of last year from complications related to cancer. Thirteen winter sports resorts in Austria, France, the USA, Canada, ...