All Burton articles
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ArticleOICompass supports POW initiative: Promoting a sustainable future in EU elections
Discover how POW Europe is mobilizing the outdoor industry to promote sustainable policies in the upcoming EU elections.
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ArticleEOG project is targeting half a billion kilograms of CO2 emissions
The European Outdoor Group (EOG) has published an update on its long-term Carbon Reduction Project. Working with the Apparel Impact Institute (AII) and ten EOG members, the project team completed an audit of 16 manufacturing facilities and established that their combined CO2 emissions totaled almost half a billion kilograms in ...
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News briefsOdlo x Burton release first snowboarder-specific baselayer
Odlo has joined forces with Burton to create the first snowboard-specific base layer in the Swiss base layer brand’s history. The Odlo x Burton Slokar Performance Wool 200 base layer is a seamless, technical performance base layer comprising of a crew neck long sleeve top and matching 7/8th length ...
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News briefsBurton organizes fourth A Day for Jake snowboarding festival
For the fourth time, Burton is inviting snowboarders across the globe and in eight participating winter sports resorts in Europe to celebrate the legacy of Burton’s founder Jake Burton Carpenter (who passed away in November 2019). In-person or digital activities are planned for March 11, 2023 in the respective resorts ...
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ArticleNew OIA study: How to save money and reduce emissions
Five members of the U.S. Outdoor Industry Association’s (OIA) climate action corps have now released the results of a jointly commissioned study on the feasibility of electrifying the textile and apparel industry. Burton, New Balance, Patagonia, REI Co-op and W.L. Gore’s fabrics division partnered with the OIA for the study, ...
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News briefsPolartec adds fabric library to Browzwear for digital 3D design solution
The Milliken & Company brand Polartec started a new partnership with Browzwear, a provider of 3D digital solutions for the apparel industry (headquartered in Singapore, with seven offices globally). Browzwear software users will now be able to design and create with Polartec’s performance fabric range. The library ...
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News briefs
Burton appoints Chief Strategy Officer
Ali Kenney, previously SVP of strategy & insights, has been promoted to chief strategy officer at Burton, a new position within the company. Kenney will lead key work around brand purpose, corporate strategy, consumer centricity, sustainability, equity/diversity/equality/inclusion and prioritization of key growth opportunities. Her defining moment early in her career ...
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ArticleOutdoor brands validate claims to “B” good through B Corp certification
Companies that prioritize people, the planet, and profits can expect to benefit from the vast amount of wealth handed down from baby boomers to millennials.
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News briefsBurton is calling for Clean Up Days on June 12-13
Burton is calling for the annual Burton Clean Up Days, which started years ago with a crew of company employees picking up trash on their local mountain. Over the years, the event has grown into a movement of like-minded snowboarders cleaning up their personal playgrounds around the world. This year, ...
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News briefsBurton launches Mine 77 camping collection with Helinox
In the Spring 2021 edition of its Mine 77 sub-collection (first introduced in 2018 as the signature collection of the late company founder, Jake Burton), U.S. brand Burton presents its first camping products. Featuring a colorful butterfly all-over print, all products were made in collaboration with outdoor furniture specialist Helinox: ...
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News briefs
Burton creates new Chief Business Officer position
Source: Burton Elysa Walk Burton has promoted Elysa Walk, previously SVP of Americas & International, to the company’s first chief business officer. In her new role, Walk will oversee the company’s global business, which includes direct-to-consumer and wholesale channels, regional marketing, finance and operations. She will work ...
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ArticleU.S. companies demand climate action from Biden administration
310 U.S. businesses have signed an open letter demanding that the Biden Administration makes every effort to achieve a 50 percent reduction in emissions by 2030. The open letter was organized by the We Mean Business Coalition, a global coalition of nonprofits working with businesses around the world to take ...
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News briefsBurton and Polartec introduce the One World collection
Source: Burton Under the name One World, Burton has collaborated with its longtime textile solutions partner Polartec to create a capsule collection made from recycled materials, the launch of which is accompanied by the film of the same name, a team video that is also a tribute ...
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News briefs
Burton pilots sales incentive program in Germany, Austria and Switzerland
According to Boardsport Source, Burton has initiated in certain European countries a pilot version of the “Sales Incentive Program” it has set up in the U.S. Employees at its wholesale partners in Germany, Austria and Switzerland are receiving a commission, or “cash bonus,” on the sale of Burton x BOA ...
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ArticleBurton sells Channel Island Surfboards
After purchasing the brand in 2006, Burton Snowboards has now decided to sell the Californian surf brand Channel Islands Surfboards back to a group led by members of the Channel Islands management team. Founded in Santa Barbara in 1969 by Al and Terry Merrick, the company is now headquartered in ...
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News briefsPolartec announces winners of Apex Design Award
Polartec has announced the winners of the Polartec Apex Design Awards, the ingredient brand’s annual design awards program that has been held annually since 2008. As usual, the winning products of 2020 were selected based on the skillful and creative use of Polartec materials: 66 North Sudureyri NeoShell Coat ...
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ArticleThe Chill Foundation is officially launching in Europe
25 years after Donna Carpenter and her late husband Jake Burton Carpenter, owners of Burton Snowboards, founded the non-profit organization in the U.S. and after 13 years of running small, non-formalized programs in European countries, the Chill Foundation has announced the official launch of its youth-development programs in Europe. With ...
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News briefsBurton opens new Hub, appoints territory manager and marketing coordinator for Nordics
Burton Snowboards will open a new multi-use space, referred to as the Burton Hub, at Norrlandsgatan 20 in Stockholm, Sweden, on Oct. 15. After establishing the concept of combining retail store, showroom, and office spaces already in Innsbruck, Munich, and Zurich, the company now expands to Scandinavia. The new Burton ...
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News briefsBurton appoints new creative and global marketing executives
Source: © Burton Adrian Margelist Burton has named Adrian Josef Margelist as its new executive creative director, and Kelly Murnaghan as senior vice-president of global marketing. Both Margelist and Murnaghan, who have already started in their respective roles, will report to Burton’s chief executive, John Lacy. Margelist ...
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News briefs
Burton to close its U.S. HQ and stores on Election Day
Burton Snowboards will be closing its headquarters and stores in the U.S. on Election Day, which falls this year on Tuesday, Nov. 3. The company says it has been providing its American employees with time off, flexible schedules and “the resources they need” to vote in local, state and federal ...
