All Decathlon articles
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ArticleDecathlon Germany launches bike leasing with JobRad
From April 3, 2024, employees of over 70,000 companies across Germany who cooperate with JobRad will be able to lease bicycles from Decathlon Germany starting from a total leasing value of €750, as well as all Decathlon e-bikes. Leasable accessories include lighting, mudguards, bicycle bells, and even child seats. After ...
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News briefsBergfreunde takeover finalized
As previously reported, the French sporting goods manufacturer and retailer Decathlon S.E. signed a purchase agreement in late November with the US outdoor retailer Backcountry to acquire the German mountain sports, climbing and outdoor e-commerce retailer Bergfreunde GmbH. It has now been officially announced that the transaction was completed and ...
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ArticleBergfreunde changes ownership
Bergfreunde GmbH, the German online specialist retailer for mountain sports, climbing and outdoor equipment, has a new strategic partner: French sporting goods manufacturer and retailer Decathlon is acquiring the German company from US outdoor retailer Backcountry. The purchase agreement was signed on Nov. 24, 2023. The completion of the transaction ...
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News briefsDecathlon Belgium introduces subscription service for kids’ bikes
Decathlon Belgium is launching a new bicycle subscription service for children up to 12 years old. The sporting goods retailer makes available for rent 53 models of bicycles for children of that age that are also sold in its stores. This will allow children to use a bike that grows ...
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News briefsNew international sourcing expo in Vietnam
The first edition of Vietnam International Sourcing Expo – Vietnam Sourcing 2023 will be held at the Saigon Exhibition and Convention Center in Ho Chi Minh City on Sept. 13-15 this year. It will be the first specialized sourcing exhibition in Vietnam. The event is hosted and ...
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News briefsPatagonia scales up its after-sales repair services
Building on a long-standing tradition of repairing clothing, Patagonia has launched a new phase of its Worn Wear initiative in Europe and launched an online “Repair Portal.” Patagonia’s goal is to increase the number of repairs fourfold to 100,000 per year until 2028. To achieve this goal, the new online ...
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News briefsDecathlon’s buy-back scheme aims to curb tents left at festival sites
Decathlon has launched a new campaign in the UK to discourage consumers of its most popular “festival tent” from leaving the item behind after an event. In the initial No Tent Left Behind trial, any customer who has bought a Quechua MH100 2 Man tent (£29.99) directly from Decathlon between ...
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ArticleReset EOG State of Trade study shows growth of +11.5%
At OutDoor by ISPO 2023 in Munich, the European Outdoor Group (EOG) released new data from its State of Trade (SoT) market research program showing growth in sales value and volume across all categories through 2022. The figures for the year were released following some notable updates to the project ...
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News briefsThree new members including ingredient brand join EOG
The Polygiene Group has been announced as the latest member of the European Outdoor Group (EOG). Polygiene now joins a select group of other ingredients brands including Gore-Tex, Sympatex, Primaloft, responsible performance leather manufacturers Terracare, Pertex, the Sustainable Down Source, and Nikwax. Markus Hefter, global category director of sport & ...
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News briefsDecathlon supports research on climate change adaptation
Decathlon has become an equipment partner in the new Deep Climate study, a research project by researcher Christian Clot and the Human Adaption Institute that looks at how humans adapt to situations of change and crisis. Together, they are conducting an expedition to three extreme climates (arid/hot, cold and tropical) ...
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ArticleSporting goods industry supports earthquake relief measures in Turkey and Syria
9,210 apparel, footwear and textile manufacturers were located around the epicenter of the 7.8 and 7.7-magnitude earthquakes, which caused widespread damage across Turkey and northern Syria when they hit during the night of Feb. 6, 2023, according to the Business & Human Rights Resource Centre. Many retailers have already committed ...
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ArticleOpen letter urges European Commission to revise REACH regulatory
The European Commission has recently decided to postpone the revision of the regulation for evaluating and authorizing chemicals (REACH) to Q4 2023. In response, 22 global consumer companies have called on the president of the European Commission, Ursula von der Leyen, to reverse the decision to postpone the consultation process. ...
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ArticleDecathlon launches buyback service in Germany
Decathlon Germany is launching a used-product “Buy Back” service in select cities. For the first time, the sporting goods manufacturer and retailer is buying back used sports products and returning them to second-use sales after successfully inspecting and/or repairing them. Customers who sell their products to Decathlon receive either a ...
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News briefsNew CISUTAC consortium welcomes Lenzing, Decathlon and others
The newly founded consortium Circular and Sustainable Textile and Clothing (CISUTAC) already has 23 active members. Among them are Austrian fiber supplier Lenzing, Decathlon, the European Apparel and Textile Confederation (EURATEX), the Global Texile Scheme (GTS) and Oxfam. CISUTAC sets out to remove current bottlenecks along the textile supply chain ...
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News briefsDecathlon Spain receives Bike Territory seal for promotion of cycling
On Sep. 9, the Spanish Royal Cycling Federation (RFEC) – part of the Ministry of Transport, Mobility and Urban Agenda – bestowed its Bike Territory seal on Decathlon Spain, according to Diffusion Sport. Decathlon is the first company to receive the seal, which recognizes the promotion of cycling, to customers ...
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ArticlePorsche Ventures invests in London-based bicycle insurance provider
Laka, a London-based bicycle insurance provider that announced a $12 million Series A round earlier this year, has secured additional funding from Porsche Ventures, the venture capital unit of Porsche AG, bringing the total round to $13.5 million. The Series A funding was initially led by Autotech Ventures, followed by ...
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News briefsRussia’s Kant reports jump in sales in winter months
With sales in November-December up 30 to 40 percent compared to the same period last year, Russian sporting goods retailer Kant reported that the current winter season is going exceptionally well. In January, sales declined slightly, but were still 15 to 20 percent higher than last year. Co-owner Maxim Vinogradov ...
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News briefsNew CEO for Decathlon
Source: Decathlon Barbara Martin Coppola Decathlon has announced the appointment of Barbara Martin Coppola as the group’s new CEO, starting in mid-March. She will take the place of Michel Aballea, who has held the helm of the world’s largest sporting goods retailer since 2015. The French-based company ...
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News briefsVF named one of the top female-friendly companies in the world
VF Corp. was ranked 12th out of 300 companies on Forbes’ list of “World’s Top Female Friendly Companies 2021,” a ranking compiled by Forbes and market research firm Statista Inc. For the list, 85,000 women in 40 countries were surveyed and asked to rate their employers on criteria such as ...
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News briefsDecathlon to open first Swiss “Mountain Store” and plans fifteen more
Decathlon will open its first “Decathlon Mountain” store in Switzerland on Dec. 1 in the town center of Zermatt. The 350-square-meter store will offer the entire Decathlon product range. Other locations in the country are planned, the company said in a press release: About 15 stores in family holiday destinations ...
