All Didriksons articles
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News briefsDidriksons’ returns to Paris with AI-powered store experience
Source: Didriksons Following its French debut in 2021, Swedish jacket brand Didriksons is delighted to announce its return to Paris for a third consecutive year. Against the backdrop of the vibrant Le Marais district, Didriksons will set up its pop-up store in the iconic Heureux les Curieux. ...
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News briefsDidriksons expands into business outerwear
Source: Didriksons Still a jacket, but clearly fashion: The Alvina w’s coat for SS2023 The Swedish brand Didriksons enters the business fashion market with a new range of women’s business-focused jackets and coats. The collection is centered around a classic trench coat and will be available end ...
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News briefsDidriksons returns to Paris
After a successful first appearance in 2021, Swedish jacket brand Didriksons is returning to France to open a new three-month pop-up store in the iconic Heureux les Curieux in Paris’ Le Marais district. The brand commented that it expects the audience to continue to grow and that having a physical ...
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News briefsDidriksons opens Brand Studio
Source: Didriksons Didriksons Brand Studio in Borås, Sweden To increase brand awareness and position itself as “The Swedish Jacket Brand,” Didriksons is now opening its own Brand Studio. The studio is located in the center of Borås and consists of a showroom, offices, auditoriums and a photo ...
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News briefsDidriksons continues to invest heavily in Europe
Swedish outdoor brand Didriksons, founded in 1913 in Grundsund by Julius and Hanna Didrikson, continues to do well in Europe, especially in Germany, which is currently the company’s largest market. In order to get closer to its European customers and offer more efficient deliveries to end consumers, Didriksons is now ...
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News briefsDidriksons invests in international growth
The Swedish outdoor brand Didriksons has broken new sales records, according to ehandel.se. “We are seeing an increase of 30 percent compared to last year. This is going to be our best year ever; we had the best spring ever,” Petra Sabo, head of DTC at Didriksons, commented on the ...
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News briefsDidriksons opens pop-up store and showroom in Paris
Swedish brand Didriksons aims to expand its business in the French retail market. For this fall/winter season, the brand has opened a combined pop-up store and order showroom in Paris’ Marais district, which will be open until Dec. 31, 2021. The store is part of the expansion strategy of the ...
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News briefsDidriksons presents new brand logo
Swedish brand Didriksons presents a new brand logo designed by the Swedish advertising agency The Bond . The new logo will be seen on the new styles of the Fall/Winter 21 collection and is derived from simplified angles found in the profile of a jacket, resembling an arrow pointing ...
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News briefs
Didriksons launches water-saving parka for World Water Day
Source: Didriksons Odin On the occasion of World Water Day on March 22, Swedish brand Didriksons is launching a new unisex rain parka called Odin . The model is limited to 150 pieces and will be sold on the brand’s own website and ...
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News briefs
Didriksons pop-up in Paris
As reported by Sportfack , Didriksons is opening a temporary showroom in the Le Marais district of Paris at 12 Rue Notre-Dame de Nazareth. Didriksons’ offering has been available to French customers for a little over a year, but only through e-commerce at didriksons.com . The brand, founded in ...
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News briefs
Didriksons hires sales manager for new business
Tomas Frydebo has been appointed sales manager for new business, a newly created position at the Swedish outdoor brand Didriksons . Frydebo has extensive experience in the textile and sports fashion industry and was most recently export manager at Henri Lloyd . In his new position, he will lead ...
