All Digitalization articles – Page 3
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ArticleAre digital trade shows here to stay?
Source: OR Winter Online Many trade shows moved to digital platforms due to Covid-19 in 2020. It is too early to tell if 2021 will continue the pattern, but outdoor industry giant Emerald Holding Inc. just held its 2021 Surf Expo show in Orlando, ...
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News briefsColoreel raises nearly €10 million from Robur Ny Teknik
Source: Coloreel Coloreel unit Coloreel has raised SEK100 million (€9.8 million) from Robur Ny Teknik , a Swedish institutional investor in technology companies. The funding will support Coloreel’s future growth and market expansion. Coloreel has developed a patented technology for the digital dyeing of ...
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News briefsFrench Outdoor Awards Winter 2021: Virtual showroom, award ceremony on Feb. 9 (Video)
The expert jury of the French Outdoor Awards Winter 2021 ( FOA ) of the Outdoor Sports Valley ( OSV ) trade association has selected the winners, but they will not be revealed until the official awards ceremony on Feb. 9, 2021. Because ISPO Munich 2021 , where ...
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ArticleISPO Munich Online 2021: Overview and most important links
Under the motto “ Sport is stronger ,” this week’s ISPO Munich Online ( Jan. 1-5) will offer a great variety of new products, market trends and networking. In addition, attendees will have the opportunity to discuss important social issues for the future from a sports perspective. Due ...
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News briefs2nd Women’s Outdoor Summit goes virtual
The second edition of the Women’s Outdoor Summit , first held in San Francisco in 2017, will take place virtually from Thursday, March 11, through Saturday, March 13, via an interactive and accessible broadcasting platform. The event, organized by Jam Collective , In Solidarity and Ravel Media , is ...
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News briefsColumbia pushes digitalization and omnichannel with new chief digital information officer
Columbia Sportswear has named former Nike executive Skip Potter executive vice president, chief digital information officer, effective April 1. In this newly created position, Potter will be responsible for advancing the Portland, Oregon-based company’s digital capabilities as well as omnichannel and supply chain potential across the enterprise, ...
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News briefsWinners of the Outdoor Retailer Innovation Awards unveiled
The winners of the Outdoor Retailer Innovation Awards 2021 were announced during Outdoor Retailer Winter Online on Jan. 21. The digital ceremony of the third edition of this annual award celebrated the past year’s most innovative new gear, materials and retail programs as determined by a judging panel. ...
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ArticleStudy by Mastercard says Covid-19 accelerates technological innovations in winter sports
In a new study by the Center for Sports and Management at WHU – Otto Beisheim School of Management , conducted in an anonymous Delphi format with 46 winter sports experts, more than half (56 percent) of the participants predict that the industry will continue to evolve technologically ...
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ArticleISPO Munich Online with more than 500 exhibitors and 5-day event program
Messe München reports that more than 500 exhibitors have registered to participate in the virtual Expo Area of the first online-only ISPO Munich on Feb. 1-5. The Expo Area is the virtual exhibition hall where brands can showcase their products and innovations. Also, participants can ...
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News briefsFree Mammut online snow safety course in German
The two Mammut Alpine School mountain guides Markus Wey and Ilari Dammert , head of avalanche safety at Mammut , will provide training in the use of avalanche safety equipment on Tuesday, Jan. 19, 2021, at 20:00 (CET). No prior registration is required for this free German-language online ...
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News briefsSchöffel launches digital brand experience for retailers
Schöffel has opened a “ Digital Brand Space ,” making its entire brand world a virtual experience. The German outdoor company’s retail partners can enter the digital, three-dimensional space at any time and from anywhere in the world and access information and photo and video material from the Schöffel ...
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News briefsArc’teryx goes digital with its 2021 Backcountry Academy
With the launch of its 2021 Digital Backcountry Academy, Arc’teryx is once again offering its global community the opportunity to access courses designed to develop skills and resources for mountain education. The upcoming event is designed to provide participants with an experience similar to a face-to-face academy, but from the ...
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News briefsU.S. start-up Sēkr closes first funding round
Sēkr , an American, all female-owned start-up and creator of The Vanlife App , an app that provides community connections and outdoor travel resources in one, has closed its first funding round. With a 400-percent increase in camping activities in the U.S. this year (according to The Guardian ), the ...
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News briefs
TNF and Gucci take their apparel collaboration to Pokémon Go
Gear Junkie has reported that, following the initial announcement of a collaboration between The North Face (TNF) and Gucci for a new clothing capsule, the two companies have now tweeted that they plan to bring their joint line to the virtual world of Pokémon Go ...
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ArticleISPO Munich 2021: What to expect from the online show
As reported earlier, for the first time in its 50-year history, ISPO Munich will be held purely digitally from Feb. 1 to 5, 2021. Last week, organizer Messe München reported that numerous international brands have already registered to present themselves and their products in the Expo Area and ...
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News briefs
The Petzl Legend Tour Italia explores the origins of Italian sport climbing
The screening of the short docufilms of the Petzl Legend Tour Italia has just begun. It is a real and virtual journey that celebrates the origins of Italian sport climbing in the 1980s through the images of the crags and stories of its protagonists during this golden age. The ...
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News briefsOn opens tech-driven global flagship store in New York
Source: On Running On Running NYC flagship store On Running has opened its first global flagship store. Located in New York City’s NoHo, the store is designed to become, in time, a “seasonal hub” for runners and athletes. For now, it is serving digitalized ...
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ArticleFESI welcomes new EU Work Plan for sport in light of post-pandemic recovery
The Federation of the European Sporting Goods Industry ( FESI ) has welcomed the publication of the EU Work Plan for Sport, which is meant to guide EU cooperation on sport policy for the years 2021 to 2024, and announced that, together with its members, it looks forward to ...
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News briefsKlarna and Verifone partner to enable new comfortable shopping experiences in physical stores globally
Klarna , the leading global payments provider and shopping service from Sweden, has announced a strategic partnership with Verifone , a California-based provider of hardware products for payment processing, that will make Klarna available as the first buy-now-pay-later solution to millions of Verifone devices in the U.S. and Europe. The ...
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News briefsIspo Munich reveals more details about the upcoming online show (video)
Messe München has published a video for Ispo Munich Online 2021 , in which it reveals more about the design of the virtual expo area, the digital brand spaces and the digital conference program of the event scheduled for Feb. 1-5. Video: ISPO Munich ...
