All Fenix Outdoor articles
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ArticleFjällräven recognized as Sweden’s most sustainable brand for fifth consecutive time
For the fifth time in a row, Fjällräven is perceived by Swedish consumers as the country’s most sustainable brand in the “Clothing and Fashion” category in the Sustainable Brand Index 2024. With the help of 80,000 consumers in eight countries, the Sustainable Brand Index measures and analyzes ...
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News briefsNaturkompaniet acquires Regntøyspesialisten
As part of its further expansion in Norway, the Sweden-headquartered outdoor retail chain Naturkompaniet has acquired 100 percent of the shares in Regntøyspesialisten AS in Kristiansand. The acquisition is part of Naturkompaniet’s strategy to expand its offering and strengthen its position in the outdoor industry in Norway. Naturkompaniet is a ...
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News briefsFenix Outdoor acquires 30% of its Czech retail partner
Fenix Outdoor, the international outdoor equipment and apparel company based in Zug, Switzerland, since 2014 but listed on the Stockholm Stock Exchange due to its Swedish roots, has acquired a 30 percent stake in Arctic Fox s.r.o., its retail partner operating six Fjällräven stores and an online business in the ...
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ArticleFenix Outdoor facing ‘very challenging’ market in 2024
Fenix Outdoor says FY24 growth will need to come from re-orders and its own DTC channels, given that many of its retail partners are facing financial challenges. After an expected difficult wholesale business in Q1, the group thinks inventories will improve in Q2, which could result in possible product shortages ...
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News briefsNew CTO at Fenix Outdoor
Source: Fenix Outdoor Eefje Jacques Fenix Outdoor has announced that its CIO Jan Lindmark will retire on April 1, 2024, while remaining with the group as an external consultant. Lindmark joined Stockholm-based Fenix Outdoor in August 2022 and led an overhaul of the company’s technical department, establishing ...
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News briefsHanwag appoints Senior Sales Manager for Germany
The hiking and mountaineering boot manufacturer Hanwag, part of Fenix Outdoor AB, is expanding its sales team in Germany.
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News briefsThis Black Friday, Naturkompaniet opens second-hand departments in four stores
Swedish outdoor retail chain Naturkompaniet is starting to open second-hand departments for a wide range of used products from different brands. Naturkompaniet has 36 stores throughout Sweden, and four of them will offer high-quality second-hand outdoor clothing and equipment from Nov. 24, 2023. The first stores to introduce the concept ...
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News briefsNaturkompaniet opens two new stores in Norway
Swedish outdoor retail chain Naturkompaniet, part of Fenix Outdoor, has opened two new stores in Norway. The latest openings took place on Nov. 3 at Storgata 70, Lillehammer, and Storgata 52, Tromsø. With these two new stores, Naturkompaniet expands its product range and strengthens its position as a leading player ...
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ArticleFenix Outdoor vows to spend more on marketing
Faced with still too much inventory but also high supply chain and product standards, Fenix Outdoor intends to dedicate more dollars to marketing, particularly in Germany and the US, to “explain to the [outdoor] consumers what we stand for,” commented Chairman Martin Nordin in a statement. In the ...
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ArticleEOG project is targeting half a billion kilograms of CO2 emissions
The European Outdoor Group (EOG) has published an update on its long-term Carbon Reduction Project. Working with the Apparel Impact Institute (AII) and ten EOG members, the project team completed an audit of 16 manufacturing facilities and established that their combined CO2 emissions totaled almost half a billion kilograms in ...
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News briefsNaturkompaniet acquires Norwegian online store and brick-and-mortar stores
Naturkompaniet AS and Exist Internet AS announced that Naturkompaniet is acquiring 100 percent of the shares in Exist Internet AS, Fjellshop AS and Fjellshop Tromsø AS. The acquisition is part of Naturkompaniet’s strategy to expand its offering and strengthen its position as a leading player in the outdoor industry in ...
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News briefsNaturkompaniet opens flagship store in Oslo
Source: Glenn Pettersen Naturkompaniet - Hegdehaugsveien 29, Oslo Knowledge and sustainability are the focus of Naturkompaniet’s new flagship store on Hegdehaugsveien in Oslo. Originally founded in Sweden in 1991, this is the company’s sixth store in Norway, offering well-known brands such as Fjällräven, Patagonia, Arc’teryx, Osprey, Devold, ...
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ArticlePrimus acquisition completed, new company Primus-Silva AB in operation
Silva Sweden AB has acquired 100 percent of the shares in Primus AB from Fenix Outdoor AB. The transaction closed on April 28, 2023, after the acquisition became official on Dec. 7, 2022. Since then, Primus, Silva and Fenix have worked to complete all operational transitions, including business systems, internet, ...
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News briefsGlobetrotter opens Re:Think store in Bonn
On May 11, German outdoor retailer Globetrotter will open the doors of its new Re:Think store in Bonn’s Weststadt district. The sustainable concept includes that large parts of the previous tenant’s inventory (an electronics store) were reused and partly transformed into something completely new – such as a large bear ...
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ArticleFenix sees possible M&A, aims to cut logistics costs after starts 2023 ‘in a reasonable way’
Fenix Outdoor International said it is beginning 2023 “in a reasonable way” despite economic uncertainty and high inventory levels at retailers. The trend seen in the fourth quarter of 2022, with brick-and-mortar stores performing somewhat better than digital, has continued at the start of this year, the company added. “We ...
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News briefsNaturkompaniet Västerås moves to larger location
On March 24, retailer Naturkompaniet will open the doors to a brand new store in the Erikslunds shopping center in Västerås, a town about 1 hour west of Stockholm in the Swedish province of Västmanlands län. With an area of 1,000 square meters, it will be the largest Naturkompaniet store ...
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ArticleFenix Q4 profits squeezed as sales inch up 4%
Martin Nordin, chairman, describes Q4 as “another quarter of insecurity” for Fenix Outdoor.
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News briefsBurbank succeeds Millenacker as global brand president of Royal Robbins
Source: Royal Robbins Erik Burbank Fenix Outdoor has appointed Erik Burbank as global brand president of Royal Robbins. Burbank, an industry veteran with extensive experience leading brands in the U.S. and Europe, will succeed Michael Millenacker, who is retiring at the end of the year. Burbank will ...
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ArticleSilva acquires Primus, Fenix Outdoor remains distribution partner for select markets
Swedish outdoor equipment company Silva, which was acquired by equity investor Verdane in 2021 with decisive expansion plans, has acquired 100 percent of the Primus AB shares from Fenix Outdoor (which also sold its brand Brunton at the end of last year). Source: Primus Both Silva ...
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News briefsNaturkompaniet opens new Fjällräven store in Norway
Swedish outdoor chain Naturkompaniet is continuing its expansion in Norway with the opening of a new Fjällräven store in Trondheim. With Naturkompaniet and Fjällräven heavily focused on a sustainable outdoor life and making products that last, the new store reflects this. Consumers will be able to deliver Fjällräven’s G-1000 ...
