Isbjörn of Sweden, an outdoor kidswear brand, reported strong growth throughout 2020. The company said it has grown 20 percent versus the same period in 2019, with a forecasted 30 percent growth expected for 2021. Isbjörn’s webshop, which was recently also launched in North America, has also grown by a staggering 150 percent year-on-year in 2020. The webshop’s innovative AI chatbot “Bernard” managed to reduce online returns by 50 percent when launched in October last year, the brand said. This has proven to be a very fruitful investment, as well as a hub from which to build further digital innovation. Strongly believing in the longevity of its highly durable, yet sustainable, range of outdoor clothing and accessories for children of all ages, Isbjörn’s key growth markets include Scandinavia, the DACH region and North America. Isbjörn is the first outdoor kidswear brand to become a bluesign® system partner.

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