Weyco Group says Forsake brand will gain traction in 2023
Weyco Group sees Forsake, the waterproof boot and sneaker brand it acquired for $2.5 million in June 2021, beginning to grow next year with a strategy that is currently in development. The brand targets 25- to 40-year-old consumers split evenly between men and women and focused on adventure enthusiasts. In ...
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