Yeti’s multi-channel efforts paid off in 2019

YETI (USA)

The American Yeti continued to grow strongly last year. In the fourth quarter, the American supplier of coolers, drinkware and other outdoor equipment recorded a 23 percent gain in revenues to $297.6 million, driven by strong growth in direct-to-consumer (DTC) sales, which increased by 35 percent to $149.0 million. Wholesale ...

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