All France articles
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News briefsOutdoor trends at Sport Achat Été, Sept. 9-10
Explore the latest outdoor trends at Sport Achat Été 2024, where over 200 brands will showcase their innovations in Grenoble, France.
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ArticleColumbia expands Hike Society to continental Europe
Columbia has announced the launch of its hiking program, the Columbia Hike Society, in Europe. The Hike Society is Columbia’s flagship initiative to foster a vibrant hiking community. The program was launched in the UK in 2022, where Columbia developed a series of free hikes led by collectives and content ...
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ArticleSalomon opens fourth Paris store
Source: Salomon New Mountain Sports Lifestyle Store on the famous Champs-Elysées Salomon has opened the doors to a new 295-sqm flagship store in Paris on Champs-Élysées. This is the first Mountain Sports Lifestyle Store on the famous shopping street. It features footwear, apparel and gear for running, ...
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ArticleCarbios to open first PET biorecycling plant in France in 2026
Carbios, a pioneer in the development and industrialization of biological technologies to redesign the life cycle of plastics and textiles, and Hündgen Entsorgungs GmbH & Co. KG, a German waste management expert in logistics, sorting services and recycling of recyclables from mixed waste, announced the signing of a non-binding Memorandum ...
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News briefsArc’teryx opens first Parisian store and announces second address
Arc’teryx has opened a store at 42 rue des Francs-Bourgeois, in Paris’ Marais district. It is the brand’s first brick-and-mortar store in France’s capital city. Arc’teryx has been present in Paris for many years through the wholesale channel. The Vancouver-based outdoor and performance apparel brand has also announced that it ...
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ArticleFrance’s proposal against fast fashion
The administration of French President Emmanuel Macron, founder of the Renaissance party, will support a law proposed by an opposition party to penalize fast fashion. The text in question is no. 2268, “aiming to render fast-fashion out of fashion, thanks to a system of incentives and penalties.” Its proponent is ...
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ArticleFrance: How retailers can save up to one year's rent
In this interview first published on our sister website Shoe Intelligence,Tanguy Pissembon, a Paris-based legal counsel in real estate, explains how commercial tenants in France can significantly save on their rents when renewing their leases by properly using the country’s legislation.
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News briefsArc’teryx opens shop-in-shop in Paris ahead of flagship
Canadian outdoor brand Arc’teryx opened an 80-sqm shop-in-shop on the ground floor of La Samaritaine, a department store on Paris’s Rue de Rivoli, on Feb. 9. The retail space showcases a range of functional and performance items from the brand’s SS24 collection. Arc’teryx will soon open a 300-sqm flagship ...
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News briefsMillet opens new concept store in the heart of Paris
French brand Millet has inaugurated a new store in Paris. The “Millet Camp De Base” (French for base camp), a new retail concept dedicated to the greatest names in mountaineering, is located at 10 rue du Vieux Colombier in the elegant 6th arrondissement. The 260-sqm store celebrates Reinhold Messner, Walter ...
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News briefsDidriksons’ returns to Paris with AI-powered store experience
Source: Didriksons Following its French debut in 2021, Swedish jacket brand Didriksons is delighted to announce its return to Paris for a third consecutive year. Against the backdrop of the vibrant Le Marais district, Didriksons will set up its pop-up store in the iconic Heureux les Curieux. ...
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News briefsEnve streamlines European distribution
Enve, part of Amer Sports since 2016, has announced an expansion of its partnership deal with Mohawk’s Cycle, its long-standing French distributor. Mohawk’s has now become the sole distribution partner for Enve throughout the European Union, except for Austria and Germany. Mohawk’s will manage inventory and distribution from Taverny in ...
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News briefsFrench event Sport for Future draws attention to the melting of glaciers
The second edition of Sport for Future is scheduled to take place in Chamonix, in the French Alps, on Aug. 1-3. Sport for Future aims to raise awareness among sportspeople of how climate change is affecting glaciers. The event is organized by Riding to Explore, a project launched by elite ...
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News briefsOutdoor Sports Valley unveils the start-ups it will support for 2023/24
Outdoor Sports Valley (OSV), the French outdoor industry incubator platform and trade association based in Annecy, has announced the names of the start-ups that it will help bring new ideas and products to market in 2023/24. These include: climbing apparel brand Nival; ski-boot brand zUFO; safety alert technology developer Lynkx; ...
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News briefsHelinox to open its first European store in Paris
Helinox, the South Korean brand specializing in outdoor and camping gear, will open a store in Paris next year, Sport Guide reported. The new 140-sqm retail space, the brand’s first in Europe, will be located at 10 rue du Perche in the fashionable Marais district of the French capital city ...
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News briefsFrench government supports cycling with new €2 billion investment
The French government has announced a new €2 billion plan for cycling by 2027. The plan is meant to encourage cycling while also supporting infrastructure and job creation. The overall investment will reach €6 billion, including €4 billion from local authorities over the same 2023-2027 period. Specifically, €1.25 billion will ...
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News briefsCake launches all-in subscription model
Cake, the Swedish maker of premium lightweight electric motorcycles, has launched Cake Subscribe, an all-inclusive subscription model that caters to professional business needs. The new program aims to ease the burden of upfront costs associated with buying a vehicle or a fleet of vehicles by requiring no down payment. Service ...
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News briefsAdidas Terrex opens pop-up in Chamonix
Adidas Terrex has inaugurated a store in Chamonix-Mont-Blanc, its first in France. According to Sport Guide, the pop-up store should remain in place for at least 12 months. Adidas said that the pop-up format made it easier for the brand to accelerate the opening. The company had initially planned to ...
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ArticleNew anti-greenwashing rules come into effect in France
As part of its legislative arsenal to combat climate change, the French government has now introduced the next stage of its anti-greenwashing legislation, effective since January 1, 2023. The new rules are following a major step to control claims on carbon offsetting and carbon neutrality in advertising that came into ...
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News briefsAdidas Terrex will reportedly not open a store in Annecy
Adidas Terrex has given up the plan to open its first French store, according to an exclusive report by sport-guide.com. The store was expected to open at the Nouvelles Galeries in Annecy, in France’s Haute Savoie department, in early 2023. Meanwhile, Sport-Guide has also revealed that Adidas Terrex will open ...
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News briefsOutdoor Sports Valley appoints interim director
Outdoor Sports Valley (OSV), the French trade association dedicated to outdoor sports, has appointed Céline Brunel as interim executive director. The decision follows the departure of Benjamin Thaller, the association’s executive director since 2019, in October of this year. A new executive director is expected to be appointed in early ...
