All Generation Z articles
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News briefsBerghaus’ parent looking to establish a "youth board of directors"
Pentland Brands is joining mission-led start-up The People to form a new youth advisory board at the heart of its employee experience. The group, whose brands include Berghaus as well as Speedo and Ellesse, is seeking six young people under 30 in its key markets – the UK, USA, India, ...
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News briefsUniversity study sees Gen Z consumers open to clothing rental
According to a new study among consumers aged between 19 and 24 conducted by the College of Agricultural, Human and Natural Resource Sciences at the Washington State University (WSU), Gen Z adults are interested in using apparel rental services to reduce overconsumption. Ting Shi, co-author and chair of apparel, merchandising, ...
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ArticleSurvey: Generation Z embraces second-hand movement to live more sustainably
According to a recent study by Depop, a popular e-commerce platform for second-hand fashion, and management and business consulting firm Brain & Company, the shopping behavior of the so-called Generation Z – born between 1997 and 2012 – is not only, but predominantly driven by the desire to live more ...
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OpinionOpinion: The drip feed of the new product releases of this millennium
As this decade starts to establish itself after the restricted conditions around the beginning of last year, there is a call out to Build Back Better. What this means is the re-establishment of the Outdoor Industry as Covid comes under control. However, the big change crept in while everyone was ...
