All Germany articles – Page 5
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News briefs
DUER shifts to direct sales in Germany
After a three-year partnership with German distribution specialist E. Tremmel Marketing GmbH, Canadian performance apparel brand DUER announced that it will transition to direct sales beginning with the spring/summer 2022 season. “DUER entered the European market early and immediately experienced significant growth in the urban-outdoor segment,” said Pascal Wehr, sales ...
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ArticleGerman e-commerce grows strongly, marketplaces on the rise
Berlin-based e-commerce and mail order trade association, bevh, has released its market figures for the second quarter of 2021, seeing an unbroken overall trend towards e-commerce and marketplace sales for all types of goods in Germany. After strong recovery effects earlier in the year, e-commerce revenue in the second quarter ...
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News briefsDeuter with new key account manager national sales
Source: Deuter Ingo Walkner Ingo Walkner has joined Deuter’s sales team as national key account manager. Already on Feb. 1, he succeeded Martin Zanker, who has been promoted to head of e-commerce and own retail. In his new role, Walkner, who was most recently working at ...
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News briefsSalewa opens brand store in Munich
South Tyrolean brand Salewa opened a new 140-square-meter mono-brand store in downtown Munich on June 25. Munich is the birthplace of Salewa. On July 8, 1935, Josef Liebhart, then the director of the Munich Saddlers’ and Upholsterers’ Purchasing Cooperative, founded Salewa as a subsidiary for saddle and leather goods. The ...
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News briefs
Covid mobility study: Germans travel more on foot and by bike
The Covid-19 pandemic has led many Germans to rethink their own mobility: just under 40 percent said they wanted to change their mobility behavior as a result. The trend is clearly toward more pedestrians (+64 percent) and cyclists (+50 percent). The respondents also want to fly less frequently in the ...
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News briefsMarketmedia24 forecasts growth of German athletic footwear industry until 2028
Market researchers from the Cologne-based market research and consulting institute Marketmedia24, who calculate future prospects for numerous consumer goods markets based on scientific methods, have concluded that the German athletic footwear industry does not have to worry much about future sales. According to the report, there will be a steady ...
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News briefsAerosol researcher advises against abolishing compulsory masks in stores
Germany’s Handelsblatt reports that German aerosol researcher Gerhard Scheuch, former president of the International Society for Aerosols in Medicine, believes mandatory masks should first be removed outdoors and in large halls before tackling retail stores. To be sure, he said, masks are not a universal remedy for preventing Covid infections ...
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News briefsGfK sees slow but possible recovery of consumption in Germany
In its monthly study in Germany this May, GfK market researchers found consumer sentiment “rather bright than muted,” caused by falling illness rates and success in Covid-19 vaccinations. With more employees coming out of short-time work and incremental re-openings of stores and restaurants, conditions are good for a significant recovery ...
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News briefsChanges in the sales strategy at Fjällräven Germany
As part of Fjällräven Germany’s new sales strategy, which was already initiated in the second half of 2019, sales have now been divided into the two areas of strategic accounts and field sales in order to maintain greater market and customer proximity. Andreas Kost was named head of field sales ...
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News briefsGerman banks launch unified digital payment service
Banks and savings institutes in Germany are driving forward the standardization of their online payment processes. Since May 5, the institutions will gradually offer customers and retailers a bundled payment service for all aspects of checking accounts. The five major banking associations that make up the Deutsche Kreditwirtschaft (DK) had ...
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News briefsSKS Germany and Ortlieb launch joint clinics
Bicycle accessories manufacturer SKS Germany and waterproof equipment manufacturer Ortlieb have jointly launched the “SKS & Ortlieb Roadshow” in Germany. The tour is intended to give interested dealers a time-efficient possibility to learn about new products, the brands and the associated USPs such as “Made in Germany”, despite the Covid-related ...
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News briefs
Joint social media campaign of vds and other German associations calls for store reopening
With #wiederöffnen („reopen“), the Association of German Sports Retailers (vds) has launched a joint social media campaign with other national retail trade associations, which all German retailers are invited to support by sharing on their own social media channels. “We want to achieve that the customers recognize ...
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News briefsSurvey: German outdoor customers remain loyal to stationary retail
Schöffel has published the results of a representative survey conducted in collaboration with YouGov. According to the results, the current popularity of online retail in the apparel industry is likely to be put into perspective, at least in the outdoor market, due to the Corona restrictions following the end of ...
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News briefs
German Parliament wants to set new rules for Click&Meet and Click&Collect
The German Bundestag has decided to raise the minimum threshold for non-essential retail Click&Meet services for counties or municipalities where 150 out of 100,000 residents are infected with Covid-19. If the incidence is higher for three consecutive days, only Click&Collect is possible. The Federal Council is scheduled to take a ...
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News briefs
Virtual Spezi 2021 confirmed, physical show moved to 2022
While show organizer Hardy Siebecke and his team have confirmed the dates for virtual Spezi 2021, the second virtual international specialty bike show from “Spezi - die Spezialradmesse,” this year’s 25th-anniversary physical show has been canceled. Although already postponed to Sept. 18-19, the German event organizer regretfully announced the cancellation ...
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News briefsSummitLynx supports reforestation with One Tree Planted
Austrian company SummitLynx New Media is partnering with U.S. NGO One Tree Planted for a new reforestation project through the SummitLynx map and tour app. For every hundredth entry made by a user in SummitLynx’s digital tour book, a tree will be planted in one of the reforestation projects One ...
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News briefsMaier Sports and Gonso support local retailers with Outtra services
Germany’s Maier Sports GmbH, owner of the Maier Sports and Gonso brands and in turn part of the outdoor division of the Schwan-Stabilo group, is going live with the “Where-to-buy local” and „Shop Window” tools from software specialist Outtra. In view of the current business situation, the project, which had ...
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News briefsBike&Co continues to restructure under new management
Source: Bike&Co Volker Diehl After successful years and a comprehensive reorganization of the company, the management of the German bicycle purchasing association, Bike&Co, has announced some changes. After managing director Olaf Heinen left the association “by mutual agreement,” the appointment of several long-serving employees to the management ...
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News briefsBergzeit launches hiking campaign and shows results of hiking survey
German multisport retailer Bergzeit is trading hiking as the trend topic in summer 2021 and supports it with a special hiking campaign that will run from April 13 to May 2. Existing customers are addressed via organic social media, newsletters, advertising space in the store and magazine. New customers will ...
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ArticleHDE calls for new retail regulations; retailers fear 60% loss with compulsory corona testing
In view of the amendment to the Federal Infection Protection Act announced for next week, the German Retail Federation (HDE) is calling for targeted measures to effectively contain the third wave of Corona currently affecting the country. The HDE is critical of a possible further lockdown with store closures by ...
