All Green claims articles
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ArticleBetter Cotton’s official feedback to EU Green Claims Directive proposal
Better Cotton has submitted official feedback to the EU on its proposal for a Directive on the Substantiation and Communication of Explicit Environmental Claims (Green Claims Directive). Whilst welcoming the proposal, Better Cotton has said that some sections would benefit from additional clarifications to facilitate its implementation and maximize the ...
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OpinionEarth Day: For hippies, greenwashing, or a real opportunity for brands?
With many brands marking the occasion, will Earth Day become just another gimmick? Our expert shares how brands can meaningfully take part.
