All GSM Outdoors articles
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News briefsGSM Outdoors buys another fishing rod manufacturer
Following the purchase of Phenix Rods last December, GSM Outdoors has now signed an agreement to acquire Mid-America Rod Company, its second brand in the fishing rod segment, for undisclosed terms. Mid-America Rod Company has been manufacturing rods in the USA since 1976. In addition to its own Virtus brand, ...
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News briefsGSM Outdoors enters fishing rod market
GSM Outdoors has announced the acquisition of US-based company Phenix Rods. The move marks GSM’s entrance into the fishing rod world. Established in 1977, Phenix produces rods for both the freshwater and saltwater markets. GSM Outdoors, headquartered in Irving, Texas, is home to more than 40 hunting, shooting sports, rugged ...
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News briefsAOB settles trademark and patent dispute with GSM
American Outdoor Brands, Inc (AOB) reached an agreement with Good Sportsman Marketing, LLC on April 6, 2023 to settle litigation over GSM Outdoor’s improper use of trademarks owned by AOB and allegations of infringement of AOB’s patent rights. AOB’s trademark and patent infringement lawsuit against GSM was initiated in October ...
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News briefs
GSM Outdoors takes over Bill Lewis lures brand
U.S. hunting gear company GSM Outdoors has expanded its presence in the fishing market with the acquisition of the Bill Lewis Rat L-Trap brand of baits. The terms of the deal were not disclosed. This new move follows GSM’s first acquisition in the sector of Gary Yamamoto Custom Baits last ...
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News briefs
Pure Fishing completes acquisition of Plano Synergy, immediately sells hunting brands to GSM
Pure Fishing has announced that it has completed the acquisition of Plano Synergy Holdings . As part of the closing, Pure Fishing has also announced the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors . The move is consistent with Pure Fishing’s strategy that ...
