All Icebreaker articles
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News briefs
TNF and Icebreaker collab on plastic-free Merino capsule
The North Face (TNF) and Icebreaker, two outdoor performance brands under the VF Corp. umbrella, have collaborated on a Merino blend adventure wear capsule for spring/summer 2024. According to the brands, the collection ”redefines comfort and performance” and is ”meticulously crafted with fabric made from 100 percent plastic-free fibers.” Offered ...
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Article
Icebreaker is 96.14% plastic-free, last 4% to follow soon
Source: Icebreaker Since 2018, the Icebreaker brand, which was founded in New Zealand in 1995, has been pursuing the goal of banning all synthetic fibers from its collection under the motto “Plastic-free by 23”. Six years later, the Merino pioneer has to admit that the ambitious goal ...
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Article
EOCA members announce Green Friday fundraiser actions
After inviting companies to participate in its antidote to Black Friday and raise money to help fund EOCA projects, the EOCA has released details of how its membership brands are marking Green Friday on Nov. 28 this year.
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VF publishes ESG Report for FY 2023
Source: VF Corp Under the title “Purpose. Driven.” VF Corp has published its Environmental and Social Responsibility Report for the 2023 financial year. The comprehensive report emphasizes the key areas that VF focuses on: People, Planet and Product. Topics covered in the report include gender parity, racial ...
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News briefs
Icebreaker’s GM North America also responsible for Smartwool
Smartwool will be led in North America by Icebreaker’s General Manager for North America, Noah Bryan, effective immediately. Both brands are part of VF Corp. Bryan was named GM of Icebreaker North America in early 2022. His hiring was part of Icebreaker’s commitment to expand its presence in North America. ...
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Article
Analysis: More than half of the outdoor stocks make gains in Q1
Our Q1 Outdoor Index includes the revenue and profit development of 37 major outdoor companies.
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Article
VF reshuffles management of Emerging Brands
With immediate effect, Denver-based VF Corp has announced executive changes at four of its emerging brands. Dalhausser: From Altra to Dickies Todd Dalhausser has been named global brand president of Dickies. He will report to VF’s interim president & CEO Benno Dorer and will be part of VF’s executive leadership ...
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News briefs
Italy’s Accademia Outdoor Pro held two sessions this year
Accademia Outdoor Pro 2023, the annual training opportunity for salespeople from specialist outdoor stores in Italy, held two sessions this year, including the usual one in Villafranca di Verona on March 20, in northern Italy, and an additional session at the Hotel Valentino in Terni on March 27, to attract ...
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News briefs
Spinnova announces triple revenue in FY 2022, Woodspin factory in operation
In its full-year financial statement, the Finnish biomaterials company Spinnova reports significant growth in its staff as well as the company’s results. Full-year revenues grew to almost €24.3 million for 2022, which is an increase of more than 300 percent year on year. The company completed the construction of its ...
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News briefs
GSI announces new EVP
GSI Outdoors has announced two new hires. Justin Walford is to become EVP of GSI Outdoors and Pelican International. Tyler Botts is the new brand marketing manager for GSI. Walford brings almost 20 years of outdoor industry experience to the position, building and leading wholesale and direct-to-consumer teams and business ...
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Article
Icebreaker’s Josh Vaughan: “We can take market share from the synthetic base”
Icebreaker’s General Manager EMEA talks about how he wants to increase the share of natural fibers, how Icebreaker needs to be positioned, and which decision in the past was a mistake.
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Article
VF Corp. adapting to softer consumer environment, drops FY outlook
VF Corp is maintaining its full-year revenue growth guidance of 5-6 percent, citing its balanced portfolio and a building recovery in China as two examples, but has lowered expectations on some key financial metrics due to currency headwinds, higher inventory levels and a more promotional environment. The North Face parent ...
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Article
Analysis: Global outdoor stock index falls by double-digits again in Q3
According to the latest Outdoor Industry Compass quarterly study of 37 select stocks which sell products into the outdoor recreation market, the segment Index fell by a double-digit percentage for a third consecutive period but by less than in the first (-17.84%) or second (-21.18%) quarters. Only four stocks – ...
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News briefs
Icebreaker publishes transparency report with a focus on regenerative agriculture
VF Corp. brand Icebreaker, headquartered in Switzerland since 2021, has published its latest transparency report, purposefully choosing earth overshoot day as a release date. The report mainly focuses on the efforts and successes the brand has made in regenerative agriculture, one of the important aspects of product circularity. The information ...
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News briefs
Icebreaker unveils low-waste ‘Natural Cut’ collection
In collaboration with nanotechnologist Dr. Michelle Dickinson, designers at Icebreaker, the New Zealand apparel company owned by VF Corp., have unveiled the “Natural Cut” collection, a fashionable and comfortable collection designed to have less impact on the planet. Dr. Dickinson specializes in nanotechnology, an in-depth study of the “small things” ...
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News briefs
ZQRX and Land to Market partner up to accelerate regenerative agriculture
In a new strategic collaboration, the New Zealand Merino Company’s regenerative wool platform, ZQRX, and Savory Institute’s Land to Market program aim to further support ZQRX’s network of growers, which represent over 3.7 million acres of land (roughly 15,000 square kilometers), by helping to establish regenerative farming and monitoring the ...
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News briefs
Icebreaker promotes Josh Vaughan to general manager EMEA
Source: Icebreaker Josh Vaughan Josh Vaughan, a long-term Icebreaker executive who had been sales director EMEA for the last two years, has been promoted to the position of general manager EMEA for the brand. According to Icebreaker’s parent company, VF Corp, Vaughan will report directly to Jan ...
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News briefs
Globetrotter opens second city store in 2022
On April 28, outdoor equipment supplier Globetrotter is opening its newest store in downtown Augsburg in southern Germany. On three floors and around 1,000 square meters, the store in Annastrasse offers a broad outdoor range from the hiking, trekking, travel and everyday outdoor segments as well as brand stores from ...
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News briefs
Icebreaker appoints Noah Bryan as GM North America
Source: Icebreaker Noah Bryan, GM North America Icebreaker, the apparel company founded in New Zealand in 1995 by Jeremy Moon, has named Noah Bryan general manager for its fastest-growing region, North America. Bryan is an established leader in the outdoor industry and brings a wealth of experience ...
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News briefs
Winners of OR’s fourth annual Innovation Awards
The winners of the fourth Outdoor Retailer Innovation Awards were announced Jan. 27, 2022, during the OR Snow Show in Denver, Colorado. Eddie Bauer’s new BC Flyline Jacket and Bib, developed in close collaboration with alpine sit-skier Trevor Kennison to meet the needs of adaptive skiers, were named Product of ...