All Jack Wolfskin articles
-
News briefsJack Wolfskin partners with U.K.’s 1000 Miles campaign
Jack Wolfskin is the official clothing sponsor of the Walk 1000 Miles campaign for 2023. Run by Country Walking Magazine, Walk 1000 Miles is Britain’s largest self-improvement movement, where participants commit to walking 1000 miles whenever and wherever they want within a calendar year, improving both their ...
-
ArticleJack Wolfskin acquires Polish distributor, establishes central hub for Eastern European growth
Jack Wolfskin has acquired its 24-year distributor for Poland, FAM Sp.K., strengthening its newly formed company Jack Wolfskin Poland Sp. z o.o., based in Gdynia near Gdansk, to bolster the brand’s presence in the fast-growing Polish market. The subsidiary will also serve as a strategic hub for all of Eastern ...
-
News briefsJack Wolfskin appoints new GM for China
Jack Wolfskin has appointed Matthew Jung as its new general manager for China, effective Feb. 9. In this role, the U.S. citizen will be responsible for implementing the company’s new strategic brand direction with the claim “We Live to Discover” and developing Jack Wolfskin’s omnichannel strategy in China. ...
-
ArticleJack Wolfskin with strategic repositioning aimed at global expansion, customer centricity and sustainability
Jack Wolfskin, the German manufacturer of outdoor apparel and equipment that has been part of U.S.-based golf outfitter Callaway Golf Company since January 2019, has unveiled a new strategic brand reset with its fall/winter 2022 collection. The central elements of this are the new claim “We Live to Discover,” as ...
