Latest Product & Marketing
-
ArticlePerformance textiles: next-generation materials
Sportswear Design Expert Alexa Dehmel introduces you to the next-generation materials you have to know.
-
ArticleLycra launches campaign for new bio-derived Lycra fiber
Source: The Lycra Company The Lycra Company launched the “FashionFarmers” campaign on Earth Day to highlight the company’s plans to bring industrial quantities of Lycra, a bio-derived fiber made with Qira, to the market US fiber and technology solutions specialist The Lycra Company launched an integrated media ...
-
ArticleHeiQ unveils anti-odor technology for feather and down products
Swiss ingredients brand HeiQ is introducing a new anti-odor product addition to its HeiQ Fresh range to eliminate persistent malodor on feather and down products. Biobased HeiQ Fresh for Feather & Down utilizes a novel combination of pre- and probiotics (synbiotics) which helps to break up the smelly components. The ...
-
ArticleBlackYak and Korean chemical companies develop sustainable trekking shoe
Source: SK Chemicals The South Korean companies SK Chemicals, Dongsung Chemical and BlackYak jointly announced that they have developed sustainable footwear materials using the naturally derived material Ecotrion and applied it to BlackYak’s trekking shoe 343 Max. The new shoe was presented on April 18 after a ...
-
ArticleTNF presents Paris 2024 climbing uniforms for USA, Japan, South Korea and Austria
Earlier this week, The North Face (TNF) unveiled the official sport climbing competition uniforms to be worn by athletes from the US, Japan, South Korea and Austria in the Paris 2024 Olympic Games. TNF explained that each piece was meticulously constructed, pattern making was analyzed with 3D soft-wear, and garments ...
-
ArticleHow to bring innovative materials into the supply chain
Ambercycle, an innovative company using novel molecular regeneration technologies to transform used textiles into decarbonized, circular materials for brand owners, and womenswear brand Ganni have worked together to launch Cycora – the first commercially viable regenerated alternative to virgin polyester from Ambercycle. Textile Exchange has published a best practice case ...
-
ArticleSympatex presents new Sherpa laminate at Techtextil
At Techtextil Frankfurt, April 23–26, 2024, Sympatex will present Sherpa, a new laminate concept that combines the advantages of the classic quilted jacket with those of a membrane jacket. Source: Sympatex The Sympatex Sherpa Modular Parka consists of the new Sherpa laminate, designed with respect to ecodesign ...
-
ArticleCirql launches fully recyclable midsole made from 30% recycled TPU
US-based insole specialist OrthoLite, the company behind Cirql, a provider of sustainable material solutions for the global footwear industry, has launched a new midsole foam called Cirql rTPU30. According to Cirql, the patented innovation consists of 30 percent recycled TPU material and is manufactured through a chemical-free, supercritical foaming process. ...
-
ArticleKith and Columbia Sportswear team up again - this time for camping gear
Source: Columbia x Kith After an outdoor lifestyle collection in 2022 and a fishing collection in 2023, Kith is continuing its partnership with Columbia Sportswear and presents the brand new Kith for Columbia 2024 collection – this time a comprehensive range of apparel, accessories and footwear designed ...
-
ArticlePolartec’s Eric Yung: Leading the charge in outdoor apparel innovation and sustainability
In this exclusive article, Polartec’s Eric Yung shares his journey within the company, his principles as a leader and his thoughts on the current strength and growth opportunities within the sporting and outdoor goods industries.
-
ArticleTerrex launches trail running mentoring program with intro of Agravic Speed Ultra
Source: Adidas Terrex Following the success athletes celebrated in a prototype last summer, Adidas Terrex announced that the Agravic Speed Ultra is now available for all trail runners. The brand said that every element of the new shoe has been optimized “to help trail runners experience speed ...
-
ArticleNilit’s new Sensil Flow enables circularity in nylon
Israel-based Nilit, the manufacturer of high-quality nylon 6.6 for apparel now celebrating its 50th anniversary and owner of the Sensil brand, has launched Sensil Flow, a new approach to the circularity of nylon 6.6 that enables the recycling of yarns, fabrics and ultimately garments to eliminate waste and further reduce ...
-
ArticleNoble showcases Ionic+ innovations with ‘Planet Positive’ campaign
Noble Biomaterials, a biotec company based in Pennsylvania, announced upgrades to its Ionic+ product portfolio and will be supported by a new “Planet Positive” communications campaign. Noble says its latest advancements with Ionic+ Botanical and Ionic+ Pro presents a new era in bacterial and odor control fabrics. Both delivery ...
-
ArticleManitobah launches “Rooted” brand campaign
Canada-based Indigenous footwear brand Manitobah introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite possibilities that lie ahead, rooted in the past, while guided by the hope ...
-
ArticleREI to offer non-gendered own-brand products to promote inclusivity in the Outdoors
US retail chain REI Co-op announced the launch of its new spring line of gear and apparel, which also includes the brand’s first non-gendered apparel assortment for adults. Additionally, REI shared plans for its in-house brand to move beyond a gender-specific designation where it makes sense. As part of this ...
-
ArticlePrimaLoft drops two new high-performance down alternatives
PrimaLoft, Inc. has expanded its range of synthetic down alternatives. PrimaLoft Insulation ThermoPlume+ and PrimaLoft Insulation RISE Loose Fill are the latest products that, according to PrimaLoft, combine the performance and aesthetics of natural down with the benefits of PrimaLoft synthetic fibers, all in a sustainable chassis case. Brands such ...
-
ArticleGeorgina Kirby: "At Kari Traa we resonate with women"
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
-
ArticleSalomon presents new brand campaign
Mountain sports lifestyle brand Salomon has teamed up with advertising agency DDB to unveil its new multi-channel brand campaign, “Welcome Back to Earth.” The campaign aims to increase brand awareness around the world and appeal to a younger audience in the key epicenters of San Francisco, Shanghai, New York, and ...
-
ArticleAmbitious Spanish cycling app gets an update
In its quest to become the one-stop shop in cycling platforms, All in Biking is releasing an update of its app that CEO José Julio Becerril believes will make it “the world’s most complete and versatile” for cyclists and hopes will raise its usership to 1 million, according to CMDsport. ...
-
ArticleTeva celebrates 40th anniversary with ‘Where to Next?’ campaign
Born in the Grand Canyon in 1984 by a resourceful river guide looking for a way to prevent sandals from floating downstream, US outdoor footwear brand Teva introduced the world to the first sport sandal. To celebrate this major milestone, the brand, a division of Deckers Brands, has introduced its ...
