Maria Frykman of Isbjörn is the new chairwoman of SOG


The founder and CEO of Isbjörn of Sweden, Maria Frykman, has been appointed as the new chairwoman of the Scandinavian Outdoor Group (SOG). Frykman will succeed David Ekelund, CEO of Icebug, who held the position since 2013 and was elected as a board member of the European Outdoor Group (EOG) ...

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