All MAAP articles
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News briefsMaap opens first European LaB store
Maap, a Melbourne-based cycling apparel brand, has finally opened its new Maap LaB in Amsterdam, which the brand had announced last summer. It is the brand’s first retail concept store outside of Australia. “LaB” stands for Life Around Bikes, an inclusive concept “at the intersection of contemporary creative culture and ...
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News briefsMaap to open in Amsterdam first LaB concept store outside of Australia
Maap, a Melbourne-based cycling apparel brand, plans to open a Maap LaB concept store in Amsterdam later this year. It will be its first LaB concept store outside of Australia. “LaB” stands for “Life Around Bikes,” an inclusive concept that is “at the intersection of contemporary creative culture and cycling,” ...
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News briefsMAAP announces team hires across marketing and design
MAAP, the Melbourne-based cycling apparel specialist, has announced Ian Elliott as its new chief marketing officer. Elliott joins the company from Strava, where he served as senior director of global brand marketing and social impact. Prior to that, he held senior positions at Quiksilver and Bellroy. He also previously worked ...
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News briefsMaap releases second collection of its recycled OffCuts kit
Maap, the Australian cycling apparel specialist, has launched a new phase of its OffCuts program, an initiative that aims to reduce its environmental impact. First launched in 2021, the Maap OffCuts Program takes excess fabric from previous product runs of Maap’s jersey and repurposes them into new designs. This new ...
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News briefsNew MAAP LaB opens in Melbourne
MAAP, the Australian cycling apparel specialist, has unveiled its inaugural concept store, MAAP LaB, in Collingwood, an inner-city suburb of Melbourne. The store, located at 33 Wellington Street, occupies a new development in the ex-industrial end of Collingwood and is open seven days per week. “LaB,” which stands for “Life ...
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News briefsMAAP opens European base in London
MAAP, the Melbourne-based cycling apparel brand, has opened its first London office. The opening follows the launch of its U.K. webstore and warehouse in December. The new office will also serve as the brand’s base for its European marketing and sales staff. MAAP Instagram
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News briefs
MAAP and New Era launch cycling cap for hot weather conditions
MAAP , the Australian cycling apparel specialist, has joined forces with headwear maker New Era on a new cycling cap specifically designed for the hottest riding conditions. The Stealth Performance Cap is made of sweat-wicking and highly breathable fabrics. The laser-cut perforations through the center are said to offer ...
