All Magnus Liljeblad articles

  • Huski Wear trio
    News briefs

    Huski Wear: a new Swedish digital-only skiwear brand

    2020-10-01T11:30:00Z

    With the backing of a Chinese firm and a brand of hot chocolate, three veterans of the sports apparel industry, Lena Claesson , Magnus Liljeblad and Jonas Olsson , have launched a digital-only brand of sports apparel in Gothenburg, Sweden, called Huski Wear . Claesson was formerly design and ...