All Maloja articles
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Article
Maloja wins German Design Award 2024
The southern German outdoor brand Maloja Clothing invited its employees’ children to the office for a workshop on a school-free day – and has now been awarded a prestigious design award for the result, the German Design Award from the German Design Council, which recognizes particularly innovative design developments on ...
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Article
A glimpse into a neighboring industry
Stephan Brutscher from Sunlight explains why collaborations between camper manufacturers and outdoor brands are the perfect match.
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News briefs
Maloja’s flagship store experiments with circular business model
German clothing brand Maloja has begun a pilot second-hand clothing initiative in its flagship Munich store. The initiative has been spearheaded by intern and student of Transformation Design, Svenja. Along with existing maintenance help and repair offerings, the “Second Love” program aims to keep Maloja products in circulation for as ...
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News briefs
Sport Conrad successfully runs pilot second-hand collection and sales project
Source: Sport Conrad Sport Conrad NOMOI second hand products German retailer Sport Conrad has now sold the 160 used garments from brands Patagonia, Ortovox, Maloja and Norrøna that were collected from mid-November 2022 as part of a pilot project integrated into the retailer’s sustainability initiatives. According to ...
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News briefs
Maloja joins EOG
Source: Maloja Klaus Haas , CEO Maloja German clothing brand Maloja, founded in 2004 and known for its respectful practices regarding people and nature, has joined the European Outdoor Group (EOG) as a full member. By joining, the Bavarian-based company, which mainly serves the bike, cross-country skiing ...
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News briefs
Remei launches new “I grow your cotton” marketing campaign
Source: Remei Shersingh Haresingh cooperating with Remei-India Swiss organic cotton and textile trader Remei is promoting awareness of the topic of responsibility for the raw material used for clothing. The company is launching a new campaign as a long-term marketing and communication tool, using the claim “I ...
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News briefs
Bernd Eisenbichler named Maloja’s new CEO
In June, the German outdoor brand Maloja is getting a new CEO with Bernd Eisenbichler, who is currently sports director for biathlon at the German Ski Association (DSV). Source: Maloja The founders and their successor (from left): Klaus Haas, Bernd Eisenbichler and Peter Räuber Eisenbichler is to ...
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News briefs
Maloja founders to hand over to new management
According to German business newspaper Handelsblatt, the founders of German brand Maloja, Klaus Haas and Peter Räuber, are planning to resign from their current leadership positions to hand over to a new management team. Eighteen years after the brand was founded, Haas and Räuber want a younger generation to take ...
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News briefs
Kästle comes close to previous year’s sales volume despite Corona
Despite an early end to the last winter season due to the Corona outbreak, the Austrian ski brand Kästle has reported that it could continue the growth of previous years and sell nearly as many skis as in 2019. However, the brand did not disclose any numbers. Kästle’s CEO, ...
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Article
Who are the winners of the Corona summer?
The outdoor industry and tourism associations weathered the first Corona summer quite well. Some hiking and biking equipment suppliers were even able to record double-digit growth rates compared to the previous year. However, things are now looking rather bleak for the first few months of the coming year.
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News briefs
Maloja acquires 100 percent of producer VioModa
This summer, Maloja Clothing , a German manufacturer of functional cycling, mountain and winter sports apparel, acquired the second half of the holding company VioModa GmbH , located in Dornbirn, Austria, for an undisclosed price. Now owning 100 percent of the company, Maloja is also fully in charge ...
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News briefs
First manufacturers are processing Polygiene’s ViralOff
After its launch on April 7, Polygiene announced the first companies to use its new ViralOff technology to combat the spread of the novel coronavirus. ViralOff provides brands with a technology that can be applied to textiles and used on garments, equipment or accessories to minimize the potential ...
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Article
Covid-19: Companies take action
While many countries around the world have imposed severe measures like stay at home or curfews to prevent the spread of the coronavirus, some sporting goods manufacturers are using the collapse in demand for common consumer goods to convert their production capacities to help in this crisis. According to ...