All Mammut Sports Group articles
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News briefsMammut changes distribution in Austria after 35 years
Over the past year and a half, Mammut has reorganized its global sales and introduced a new sales structure for the European markets. The core markets of Germany and Switzerland are already managed directly by Mammut. From 2024, Mammut will also manage the Austrian market as a direct sales company. ...
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ArticleNew Head of Corporate Responsibility at Mammut
Source: Mammut Tobias Steinegger Tobias Steinegger took up the position as the new Head of Corporate Responsibility at Swiss mountain sports specialist Mammut on Jan. 1, 2024, succeeding Adrian Huber, who held the position for the past 20 years and has now decided to take on a ...
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News briefsMammut enters South Korean market
Following its success in Japan and China, the Swiss mountain sports apparel and equipment brand Mammut is continuing its expansion in Asia and is launching in Korea with the fall/winter 2024 season. Mammut will be represented in Korea by the local distributor Creas F&C Co. Ltd. “Creas F&C has an ...
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ArticleEOS 2023: First speakers and program content announced
Planning for the European Outdoor Summit (EOS) on September 28-29, 2023 in Berlin is in full swing and the European Outdoor Group (EOG) has announced the first speakers and program content: Philipp Meister, Global Fashion and Sporting Goods Lead at Quantis, is confirmed for his presentation “How to square ...
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ArticleMammut CEO Heiko Schäfer: “We are not a fashion brand”
Heiko Schäfer’s move to CEO of Mammut was one of the most talked about executive appointments of last year. It is not often that a C-level manager switches from the fashion industry to the outdoor business. His background makes Schäfer’s assertion in our exclusive interview even more important: He does ...
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News briefsMammut appoints new CMO, fills new chief supply chain officer position
Source: Mammut Nic Brandenberger, CMO Mammut Swiss outdoor company Mammut Sports Group AG has appointed Nic Brandenberger as its new chief marketing officer, effective Jan. 1, 2023. Brandenberger has many years of experience in digital omnichannel marketing as well as strategic brand development and digitalization. Over the ...
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News briefsMammut transfers Alpine School to long-standing partner
Mammut Sports Group is handing over its Mammut Alpine School, founded by the brand in 2008, to its long-time partner Zermatters, which will integrate the school into its own organization. From September 2022, Zermatters will take over the day-to-day operations for the upcoming winter season, while the Alpine School will ...
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News briefsEquip hires new head of marketing
Source: Equip Outdoor Technologies Trudi Boswell Trudi Boswell, a long-term outdoor industry veteran, has joined the Equip Outdoor team as the new head of marketing for the Equip brands Lowe Alpine and Rab. For over five years, Boswell has worked at Mammut, filling the role of managing ...
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News briefsMammut appoints new CEO
Source: Mammut Heiko Schäfer The Swiss outdoor company Mammut Sports Group AG has appointed Heiko Schäfer as its new CEO, effective Sept. 1, 2022. For Schäfer, who previously served as chief operating officer of Hugo Boss AG, Mammut represents a return to the world of sporting goods. ...
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News briefsChange of management at Mammut Sports Group
Source: Conzzeta Oliver Pabst Following the successful completion of the change of ownership from Conzzeta to Telemos Capital, the board of directors of Mammut Sports Group and CEO Oliver Pabst have jointly decided to initiate the company’s next phase under new leadership. Pabst will step down as ...
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News briefsBystronic finalizes sale of Mammut
Bystronic , the Swiss holding company previously called Conzzeta Group , has announced the completion on June 30 of the sale of the Mammut Sports Group to Telemos Capital for an enterprise value of 230 million Swiss francs (€209.7m-$248.6m), including an earn-up of up to CHF 45 million ...
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ArticleConzzeta in transformation - new name, search for Mammut buyer and resignation of management team
In a further step in its ongoing strategic transformation and following the publication of declining results for the 2020 financial year, the executive board of the Swiss Conzzeta Group will step down at its upcoming annual general meeting on April 21. The board of directors will also propose ...
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ArticleMammut’s online sales climb, but brand is up for sale as Conzzeta is in transition
Robust online sales mitigated the impact of the pandemic on Mammut Sports Group ’s results for the full year. It generated net revenue of 218.4 million Swiss Francs (€197.5m-$236.1m) in 2020, down by 16.2 percent from the previous year in constant currencies. It ended with an operating loss ...
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News briefsDigitalization helped Mammut in Q4
The coronavirus pandemic took the toll on the Mammut Sports Group last year, but the fourth quarter was apparently better, thanks to the internet. In an interim report, its Swiss parent company, Conzzeta Group , said its outdoor operations suffered a drop in sales of 18.6 percent to 218.4 million ...
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News briefs
Mammut Sports Group perform better than Conzzeta's other segments
The Mammut Sports Group , which is up for sale as we have previously reported, performed better last year than the other segments in which its parent company, the Swiss Conzzeta Group , is involved. The group’s Outdoor segment recorded a sales increase of 5.9 percent to €268.4 million (€307.6m-$343.8m) ...
