Market Statistics
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Article
The Russian outdoor goods industry is preparing to replace imports
Russian players in the outdoor goods market believe the mass exodus of Western brands from the country provided local industry ample growth opportunities. Although exports no longer seem to be in the cards and manufacturers complain about inconsistent state support policy, the potential to plug the gap in the internal ...
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ZIV: German bicycle industry defies consumer climate
The German Bicycle Industry Association (ZIV - Die Fahrradindustrie) presented its market data for 2023. Contrary to expectations and the generally negative consumer climate, both bicycle production and bicycle sales once again reached a very high level in 2023 – comparable to the Covid-related bicycle boom year of 2020. Overall, ...
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Annual US Outdoor Adventures Industry survey released
Outdoor Adventures Connection, a US-based platform dedicated to connecting adventure seekers with outdoor experiences, released the findings of its annual Outdoor Adventures Industry Survey. The report, which encompasses data from across the US, assesses current trends, challenges, and opportunities within the outdoor adventure sector and offers valuable ...
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Strava Year In Sport Report shows social connections are the biggest motivator
Strava has released its Year In Sport: The Trend Report, highlighting global trends among active people across all generations. It reveals that Generation Z’s behaviors and habits differ from other generations, but they also have different motivators, barriers and interests when it comes to staying active. For the report, Strava ...
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VSSÖ: Austria’s outdoor market remains stable
Despite the economic challenges in the 2022/2023 season, the Austrian outdoor industry was able to maintain its sales at a high level according to the latest market figures published by ARGE Outdoor (the specialized interest group of the Austrian outdoor sporting goods industry, which was founded in January 2023 and ...
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Swedish sports retail sales down 1.7 percent in Q3
The Sportindex, compiled by industry organization Svenskt Sportforum in collaboration with HUI, shows that Swedish sports retail sales fell 1.7 percent in the third quarter of 2023 – the seventh consecutive quarter of negative performance. A heat wave in September was a setback for sporting goods retailers as fall sales ...
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EOG invites UK retailers to participate in OMIS market data program
The European Outdoor Group (EOG) has launched the Outdoor Market Intelligence Service (OMIS), an online dashboard to share real-time monthly sales data from outdoor retailers in the UK. Outdoor retailers in the UK are invited to join the program for key market insights, which went live during the European Outdoor ...
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Sales in Swedish sports retail down 1.7% in Q2
According to the Sportindex, compiled by industry organization Svenskt Sportforum in collaboration with the Swedish Retail Research Institute (HUI), sales in the Swedish sports retail sector fell by 1.7 percent in Q2 2023. This was the sixth consecutive quarter of negative development. Changing behavior patterns following the end of the ...
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Outdoor sales down slightly in the U.S.
Overall sales in the outdoor industry were down by 1 percent in dollars and 4 percent in units over the year from May 2022 to April 2023. Industry volume amounted to $28 billion, or 24.4 percent more than the annual figure for calendar 2019. So reported analytic firm Circana’s executive ...
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Rebike Mobility with strong growth in the 1st half of 2023
The bicycle and e-bike market is facing a fundamental change. The ongoing professionalization of the used market, availability of young used bikes from the popular service bike leasing contracts as well as the longevity of premium e-bikes are positively boosting the second-hand market and promoting circular business models. This is ...
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US Outdoor Participation Trends Report released, Vista Outdoor feeling bullish
Vista Outdoor, parent company of 41 brands , including outdoor and bike suppliers Camelbak, Camp Chef, Giro, Bell and Fox Racing, is celebrating the results of the Outdoor Industry Association’s (OIA) 2023 Outdoor Participation Trends Report. The 72-page report, released to all OIA members, shows that the number of outdoor ...
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First UK, then Europe: New EOG service provides sell-through analysis for the outdoor market
After two years in development, the European Outdoor Group (EOG), led by Pauline Shepherd, and Sporting Insights have announced the launch of the Outdoor Market Intelligence Service, a retail sales reporting tool for the industry. The new service will initially be launched in the UK market, but ...
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Austrian bicycle market 2022 with new highs in units and value
According to the latest figures from ARGE Fahrrad, which is affiliated with the VSSÖ, the Austrian bicycle market will once again reach a peak in 2022 in terms of both sales and revenue.
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GfK e-bike monitor 2022 researches European consumer journey
In its latest European comparison of the e-bike market, GfK has researched the owners’ preferences, the customer journey of potential e-bike buyers and the actual use of the bike once it is purchased. The GfK E-Bike Monitor 2022 reveals that many e-bike buyers are already owners: for example, one in ...
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Bicycle business faces first major hurdles after pandemic surge
At ISPO Munich 2022, OIC spoke with representatives of Taiwanese sporting goods exhibitors about their counterparts in the bicycle industry and found out that fear is creeping into the business – not only among manufacturers in the Far East, but also among Western bike suppliers and their IBD partners. Read here why the industry is extremely worried.
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Market research in Germany sees sustainable products and second hand growing
Marketmedia 24, a Cologne-based market research institute, is currently working on its Industry Report Outdoor 2023 (to be published in January 2023). As a sneak preview from the report, the company has now released the first sales figures on the German outdoor market development in 2022. After two strong years ...
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U.S. outdoor recreation industry rebounds
Inflation-adjusted (“real”) GDP for the U.S. outdoor recreation economy increased 18.9 percent in 2021, compared to a 5.9 percent growth for the overall U.S. economy, according to recent figures by the U.S. Bureau of Economic Analysis (BEA). Growth in 2021 reflected a rebound after dropping 21.6 percent in 2020. The ...
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Winter season in Austria can be a success despite challenges, study says
At a press conference in late October, tourism state secretary Susanne Kraus-Winkler and Österreich Werbung (OW; Austria Tourism) managing director Lisa Weddig addressed the current status quo of the tourism industry and the potential for the 2022/23 winter season, revealing that the industry made a comeback this summer, people are ...
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First-ever WBIA Global Market Report soon available
At its virtual general assembly this year, the World Bicycle Industry Association (WBIA), which was founded in 2019, discussed numerous industry and market developments on a global level. The latest news is that a first-ever comprehensive WBIA Global Market Report will be published soon. WBIA members include CONEBI, the umbrella ...
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Rugged outdoor footwear market rebounds in 2021
After a disappointing 2020, impacted adversely by the global pandemic, the global branded outdoor shoe market returned to growth last year. Worldwide rugged outdoor footwear sales climbed 28 percent higher to $6,756 million in U.S. dollars in 2021, based on research conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence.