Opinion – Page 3
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OpinionOpinion: The drip feed of the new product releases of this millennium
As this decade starts to establish itself after the restricted conditions around the beginning of last year, there is a call out to Build Back Better. What this means is the re-establishment of the Outdoor Industry as Covid comes under control. However, the big change crept in while everyone was ...
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OpinionBiodegradability: The next battle in the war of greenwashing?
One of the main incoming extra features attached to synthetics this spring is biodegradability. Synthetics have come in for much criticism as they are seen as the primary source of plastics in the ocean, so would it make sense to have the visible part of them break down quicker: Is ...
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OpinionOpinion: The short vs. long-term perspective of retail recovery
Guest Article by Magnus Ohlsson The pandemic has led consumers to shift interests and behavior for now, but not necessarily forever. This also means that short-term gains and losses should not be translated into an everlasting future. It is important to take into the equation the brand performance of the ...
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OpinionOpinion: The new distribution landscape
The transformation of the B2B offline distribution as the sole chain to reach consumers to an online propelled distribution landscape has, as we all know, been accelerated by the lockdowns caused by the Covid-19 outbreak. As most offline-focused brands are now busy developing or updating their digital strategies, some have ...
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OpinionAmazon and other marketplaces could be held accountable for illegal sales
Why the sale of illegal products through online platforms could become a problem for Amazon and other marketplaces – and why the widespread circumvention of EU competition law may soon be over
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