All Patagonia articles
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Article
Patagonia implements internal changes for long-term growth, lays off 41 people
CEO Ryan Gellert outlined the changes, which include a reduction of the workforce by 1%, on LinkedIn.
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News briefs
OIA elects new board members
OIA members elect new board directors, including leaders from Patagonia, Compose[d] and Columbia, to guide the outdoor industry.
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News briefs
Patagonia offers paid time off for early voting
Patagonia will close its US operations on Oct. 29, 2024, giving employees paid time off to vote early and volunteer as part of their ongoing commitment to civic engagement.
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News briefs
Patagonia joins Pack4Good eco-friendly packaging initiative
Paper packaging is responsible for 3.1 billion trees being cut down annually, says the outdoor brand.
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Opinion
The churn is the concern. Is the answer as simple as this?
My most frequently asked opinion around the textile industry is what to do as individual consumers want to reduce their footprint. Their real question is which brand is best to patronize if something new has to be bought. This is a valid question, as without profit coming into the industry, ...
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Opinion
Gorpcore – the new Athleisure?
Those of us who have been in this industry since the last Millennium will remember the switch to professionalism in the 1990s when the company founders brought in business specialists to develop their brands. Outwardly, this meant that production was relocated to the Pacific Rim, but it was also the ...
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News briefs
Patagonia hires BD Europe’s GM as Marketplace Director EMEA
Patagonia has hired Stephan Hagenbusch as Marketplace Director, EMEA. An outdoor veteran with over 20 years of experience in the industry, Hagenbusch will lead Patagonia’s Marketplace team across the EMEA region.
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Article
Patagonia: Free repairs at European climbing and bouldering spots
This spring, the Worn Wear Repair Team will be heading to climbing and bouldering spots in Europe as part of the Patagonia Worn Wear Climb Tour 2024. Source: Patagonia Patagonia Worn Wear’s custom-built repair vehicle The two custom-built repair vehicles, designed in-house to reach even the most ...
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Article
Patagonia forging ahead with recyclable wetsuits
In 2014 Patagonia changed the material in its wetsuits from neoprene, a synthetic derived from petroleum, to a natural rubber produced by Yulex – at least for about 85 percent of each wetsuit. Six years later, it built what it calls the Wetsuit Forge, which combined its design and repair ...
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Article
New Patagonia documentary explores the era of cheap clothes trash
Patagonia recently released its new film, “The Shitthropocene.” The 45-minute documentary is a humorous, thought-provoking anthropological observation of people’s consumer habits. The film takes a satirical yet brutally honest look at how everything in the clothing industry has turned to “shit” over time and why the urge to buy more ...
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Opinion
Corporate social responsibility - could this be a way to reduce staff fluctuation?
There has been a culture change towards employment in my lifetime: no longer are workers expecting jobs for life. The change has already happened but is sparking something greater with those affected. My graduating students realize they need work skills and know that a period of attachment with a brand ...
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News briefs
Patagonia opens its first store in Amsterdam
Source: Patagonia US outdoor brand Patagonia has opened a store in Amsterdam. It is its first retail location in the Dutch capital city and 11th flagship in Europe. Amsterdam has been home to Patagonia’s EMEA headquarters for the past ten years. The new store stands on the ...
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News briefs
Patagonia teams up with Eastman to address textile waste
Outdoor clothing brand Patagonia and global specialty materials firm Eastman teamed up to recycle around 3,600kg of pre- and post-consumer clothing waste, which Eastman processed through its molecular recycling technology. The process consists of breaking down unusable apparel from the outdoor brand into molecular building blocks that Eastman can use ...
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Article
Patagonia CEO joins The B Team
The B Team announced the addition of Ryan Gellert, CEO of Patagonia. The group of global business and civil society leaders was co-founded by Richard Branson (founder of the Virgin Group) and Jochen Zeitz (President, CEO and Chair of Harley-Davidson, Inc.) in 2013. These leaders come together united in the ...
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Article
Patagonia’s Re:Thinking: How circular is one of the most ambitious outdoor brands?
Often held up as one of the best examples of sustainable business in the outdoor industry, we look at how Patagonia is incorporating circularity.
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Opinion
The circular economy: How well are outdoor brands actually doing it?
The buzzword of the corporate social responsibility teams has now been part of the diction for a decade – but how have brands fared with circularity? Has the word become as meaningless as sustainability has (which means all things to all people)? Circular economy is also being greenwashed The most ...
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Article
Patagonia Worn Wear Snow Tour back on the road in Europe in 2024
Patagonia’s Worn Wear Snow Tour is back this winter to tour the wintry landscapes of Europe. From France to the UK, from Italy to Austria and Germany, the rolling workshop is back to repair outdoor clothing of all brands free of charge, extending the life of your beloved gear. They ...
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Article
DIY repairs: 12 brands making repairs easy
Our listicle highlights the outdoor and sporting brands and retailers who are already helping consumers repair their own outdoor gear at home.
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News briefs
Patagonia collaboration brings repairs to the UK
Patagonia has once again teamed up with United Repair Centre, to open a new repair center in London, handling its UK repairs business. The newly-opened location is also in collaboration with the social enterprise, Fashion-Enter. The UK-based center is the second of its kind, with a repair center opened in ...
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News briefs
Globetrotter, Patagonia and Vaude triumph in German sustainability prize
Globetrotter, Patagonia and Vaude have triumphed in the 2023 German Sustainability Award (Deutscher Nachhaltigkeitspreis, or DNP). Globetrotter was nominated in the Sporting Goods Retailer (Sportartikeleinzelhandel) category, along with Bergzeit and Sport Conrad, for pioneers of sustainability in outdoor and sporting goods retail. Patagonia was nominated in the Sporting Goods category, ...