Hoka One One has enlisted two Olympic triathlon champions, Ben Kanute and Katie Zaferes, for its team of sponsored athletes. Pursuing further its diversification into road running, the brand has also signed up as the official footwear partner for the 46th edition of the BMW Dallas Marathon, which will be held on Dec. 11.
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Pertex, a UK supplier of high-performance fabrics for outdoor apparel and equipment founded in 1979, has announced a new brand identity and strategy. The new identity, which is launching for spring 2024 across all the brand’s communications, includes “a completely redesigned on-product branding program,” explained the company. ...
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