The Canadian brand Lolë, which until now has focused exclusively on women’s athleisure apparel, has announced its expansion into the men’s and travel categories. This move appears as a direct result of the arrival of actor and outdoor enthusiast Josh Duhamel as equity owner and investor as well as ambassador of the brand in October. The Montréal-based lifestyle brand has 29 corporate stores (19 in Canada, six in the U.S. and four in Europe), several airport stores in Canada and 12 franchisees. It is represented in 11 countries through distributors and other partners. The new travel clothing line for men will at first be available only in North America. Lolë was founded 19 years ago by Evelyn Trempe, who in 1989, together with Eric D’Anjou, also created the ski outerwear brand Orage under the umbrella of Coalision, which has been managed since 2009 by Bernard Mariette, former president of Quiksilver. In 2013, after the addition of the fashion/technical brand Paradox to the company’s portfolio, Orage was sold back to D’Anjou, who left Coalision in 2009, and to the freeski pioneer Mike Nick.