All Reuse articles
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News briefs
Vaude launches circular economy campaign ‘Design for Life’
TheA German outdoor gear brand introduces a new design philosophy built around product longevity, repairability and circular consumption.
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News briefs
Fristads introduces circular services to extend workwear’s lifecycle
The Swedish workwear brand celebrates its 100th anniversary with new circular services – repair, reuse and recycle – to extend workwear life and reduce environmental impact.
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Article
Silje Garberg Ree: ‘Bergans makes its heritage relevant for today’s consumers’
Bergans’ CEO speaks about innovation, sustainability and standing out in the outdoor market. Read how Silje Garberg Ree is shaping the brand’s future.
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News briefs
Isbjörn introduces Re.Explore circular fashion concept
The new initiative promotes sustainable practices by extending the lifecycle of durable outdoor garments for children, benefiting families and the environment.
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Article
Norrøna opens new headquarters in Lysaker
Norrøna, the Norwegian family-owned outdoor apparel and adventure travel company, unveiled its brand new global headquarters in Lysaker, Norway, on Nov. 8. The brand welcomed a host of international guests to the opening of the 3,000-sqm building, which includes Norrøna’s largest and most immersive store to date, a flexible, modern ...
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News briefs
First Houdini Reuse store in downtown Stockholm
In February, the Swedish outdoor brand Houdini opened up its first “Reuse” store in downtown Stockholm. The pop-up offers secondhand Houdini clothes in a premium setting. The secondhand stock come from Houdini’s buyback system, in which customers sell back their clothes at up to €100 per item. Beyond extending the ...