All Richard Collier articles
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Articledb’s new CEO comes from Jack Wolfskin
Source: via LinkedIn Richard Collier db (also d_b_, and formerly Douchebags) announced on LinkedIn that Richard Collier will be the new CEO of the Oslo-based travel lifestyle brand from January 2024 after resigning from the same position at German outdoor specialist Jack Wolfskin earlier this fall. “I ...
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News briefsJack Wolfskin’s CEO resigns
Source: Jack Wolfskin The departing CEO, Richard Collier Jack Wolfskin confirmed to SGI Europe that Richard Collier has resigned as CEO to pursue another opportunity and be closer to his family in Oslo, Norway. He will remain in his position until the end of the year to ...
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News briefsJack Wolfskin revises logo and introduces new brand claim in all markets
The German brand Jack Wolfskin has slightly reworked its logo and addresses consumers globally with its new claim, “We live to discover,” starting this winter season. The new positioning has been developed under the brand’s CEO Richard Collier, who has held the position since December 2020. “We are now taking ...
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ArticleJack Wolfskin with strategic repositioning aimed at global expansion, customer centricity and sustainability
Jack Wolfskin, the German manufacturer of outdoor apparel and equipment that has been part of U.S.-based golf outfitter Callaway Golf Company since January 2019, has unveiled a new strategic brand reset with its fall/winter 2022 collection. The central elements of this are the new claim “We Live to Discover,” as ...
