All Russia articles
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News briefsYandex Market launches outdoor brand in Russia
Outstep is the Russian marketplace’s first outdoor goods brand, starting with affordable SUP boards and planning to expand into trekking and camping gear.
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ArticleThe Russian outdoor goods industry is preparing to replace imports
Russian players in the outdoor goods market believe the mass exodus of Western brands from the country provided local industry ample growth opportunities. Although exports no longer seem to be in the cards and manufacturers complain about inconsistent state support policy, the potential to plug the gap in the internal ...
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News briefsRussia sees a hike in demand in the outdoor goods market
Russian outdoor brands enjoy a strong rise in popularity, primarily owing to the exit of their foreign competitors from the market and a general upshift in outdoor tourism in the country, Russian outdoor goods retailer Globaldrive reported. “We are witnessing a significant growth in sales [of Russian brands]. This is ...
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ArticleRussia's mass mobilization fuels demand for sports and outdoor products
The Russian market experienced a boom in demand for sporting and outdoor goods since Sept. 21, when the Russian president declared the first mass mobilization in the country since the second world war. The demand for military ammunition has sharply risen in Russia, and the price of sporting and outdoor ...
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ArticleOutdoor goods in Russia enjoy a rise in popularity, despite skyrocketing prices
Demand for outdoor goods in the Russian online stores has jumped by 100 to 300 percent in the summer of 2022 compared with the same period of the previous year. One of the largest Russian online marketplaces, Sbermegamarket, said that in June-July, it sold 340 percent more goods for outdoor ...
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News briefsSamsonite has divested all commercial activities in Russia
According to a company release, Samsonite International S.A. (and its consolidated subsidiaries) divested its Russia business on July 1. The withdrawal’s financial terms and details have not been disclosed. The company had announced in March that it had suspended all commercial activities in Russia until further notice. Kyle Gendreau, Samsonite’s ...
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ArticleBicycle Stocks Q2 2022: Russia’s invasion causes market low
After the stock market booster called hope catapulted the OIC Bicycle Stock Chart 2021 to new heights and seemed to defy all realities, the high flight ended with Russia’s invasion of Ukraine. The chart of the first quarter of 2022 already showed a steep decline, which now also continued in the second quarter.
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News briefsSporting goods companies react to war in Ukraine
(Mach 2) As reported by the Portland Business Journal, Nike has temporarily halted sales through its Russian website and app, stating that the company “cannot guarantee delivery of goods to customers in Russia.” While the reference to possible delivery difficulties is not a direct position on the Russian invasion of ...
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News briefsRussia’s Kant reports jump in sales in winter months
With sales in November-December up 30 to 40 percent compared to the same period last year, Russian sporting goods retailer Kant reported that the current winter season is going exceptionally well. In January, sales declined slightly, but were still 15 to 20 percent higher than last year. Co-owner Maxim Vinogradov ...
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ArticleSportmaster expands into Russian provinces
Russia’s largest sporting goods retailer, Sportmaster, has unveiled plans to expand into cities with populations of up to 100,000 with a new store format. Sergey Agibalov, Sportmaster’s business manager, told the Russian Business Consulting agency that the new format would serve as an element of its omnichannel development strategy, in ...
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News briefs
Wildberries installs first branded pickup points outside Russia
Russian e-commerce giant Wildberries has launched pickup points in Belarus, Armenia and Kazakhstan to increase brand awareness in these markets. The company began opening its first branded collection points in Russia in September 2020 and now has over 8,500.
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News briefsOutdoor products represent one third of Moscow’s sporting goods exports
In 2020, Moscow exported sporting goods for $17.06 million, accounting for nearly a third of Russia’s overall exports of such products, said Vladimir Efimov, deputy mayor of Moscow, in a recent press conference. Outdoor products represented 33.5 percent of the total export turnover, he said, while adding that deliveries of ...
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News briefsRussia’s bicycle market is still shaken
Russia is still experiencing a shortage of bicycles, while the average price has increased by 10 to 35 percent since the beginning of the year, retailers reported. Russia’s Velograd said the shortage is likely to last throughout 2021, and it will take two to three years for the situation to ...
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News briefsRussian outdoor segment showed solid performance in 2020
The outdoor segment of the Russian sporting goods market experienced strong growth in sales last year, to a large extent thanks to a cold winter in the 2020/21 season, and because during the winter months, more customers spent their vacations in Russia, Ilya Titarenko, distribution director of the Russian sporting ...
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News briefsRussian Post now also delivers goods purchased on Wildberries to foreign countries
Russian Post has inked a contract under which the state-owned mail operator will deliver goods purchased on Wildberries’ online store to customers outside of Russia. In Armenia, Belarus, Kazakhstan and Kyrgyzstan, where Wildberries has strong positions, Russian Post will deliver orders to the post offices of its local partners. In ...
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News briefsAliExpress: Demand for outdoor goods is soaring in Russia
The demand for outdoor goods, including tents and sleeping bags, has grown significantly in Russia over the past summer, according to AliExpress, an online retail platform that enables small businesses to offer products to online shoppers internationally. “During spring and summer, we have seen a soaring demand for goods ...
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News briefsRussian retailers experience a soaring demand for e-bikes and mountain bikes
During the Covid-19 pandemic, the demand for e-bikes in Russia has nearly doubled, while mountain bikes maintained their popularity, Electra Bicycle Company Russia & China, the exclusive distributor of Electra bikes in Russia, estimated. ”This year, due to warm weather, the bike season in Russia has begun exceptionally early – ...
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News briefs
Adidas opens flagship outdoor store in Russia
Adidas, already running many mono-brand stores in Russia, has opened the first outdoor-only store in the country under the Terrex banner. Indicating that it is the first of a chain of dedicated stores, Adidas said it will bring a set of outdoor equipment and gear to the local market that ...
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ArticleRussian online retailers report record-breaking outdoor sales
According to the largest online stores, the continuing Covid-19 pandemic spurs on the demand for outdoor goods in Russia. During the past several years, the demand for outdoor goods has always been high during the summer season. However, this year was truly exceptional, said Maria Salnikova, director of the sporting ...
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News briefs
The Russian outdoor market is recovering
Russian citizens have been increasingly buying outdoor goods during the past few months, as research conducted by the Moscow-based think tank OFD Platform shows. For instance, since the withdrawal of the retail lockdown on May 12, physical sales of tents have increased by 11 percent from the same period ...
