All Salewa articles – Page 2
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ArticleSalewa introduces the “committed” sustainability label
Source: Salewa With the shipping of the spring 2022 collection, a new sustainability label will be marking the most conscious choices of the Salewa collection. The first pieces labeled with the “Salewa committed” seal are hitting the stores with the Lavaredo climbing collection. 243 parts of the ...
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News briefsOberalp Group opens Germany’s first Mountain Shop
The South Tyrolean Oberalp Group opened its first Mountain Shop in Germany in the city center of Augsburg in late October. On 150 square meters, the group has created a meeting point for the mountain sports community with its brands Salewa, Dynafit and – from summer 2022 ...
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News briefsOberalp opens “Mountain Showroom” in Annecy, targets Southern European growth
The Oberalp Group has officially opened a new showroom in Annecy, France, together with around 100 invited guests (customers, journalists, French athletes and employees). On an area of 200 square meters, Oberalp will use the new “Mountain Showroom” to present the new collections of its Dynafit, Salewa, Pomoca, Evolv and ...
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ArticleOutdoor specialists climbing up the ranking of ISPO Consumer Insights Report
In its quarterly Consumer Insights Report, conducted among members of the ISPO Collaborators Club since Q2/2021, Messe München finds that outdoor companies are rapidly expanding their relevance within the sports brand landscape. The highly engaged consumers from Germany, Austria, Italy, and Switzerland voted on both their general favorite brands and ...
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News briefsOberalp Germany with new marketing staff for Salewa and Dynafit
With Anne Rittmeyer, Oberalp Deutschland has a new international online marketing specialist in the team. The position was newly created to provide marketing support to online retail partners like Amazon, Bergfreunde and Keller Sports. This includes supporting retailers with their brand-related initiatives and campaigns - from social media posts, newsletters ...
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News briefsOberalp group sets focus on chemicals, circularity and social responsibility
Italian Oberalp group (owner of brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt) has released its annual sustainability report “Contribute” for 2020. Setting a focus on chemical safety, human rights and circular economy, the report highlights achievements made in the last year and news from within the group, such ...
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News briefsSalewa opens brand store in Munich
South Tyrolean brand Salewa opened a new 140-square-meter mono-brand store in downtown Munich on June 25. Munich is the birthplace of Salewa. On July 8, 1935, Josef Liebhart , then the director of the Munich Saddlers’ and Upholsterers’ Purchasing Cooperative , founded Salewa as a subsidiary for saddle and ...
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ArticleMyanmar: a cheap hotspot getting even hotter
Production in Myanmar has almost never been easy due to political circumstances. After the country experienced a boom in textile manufacturing with the beginning of the democratic process in 2012, the situation has worsened since the military coup on February 1 of this year to such an extent that a ...
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ArticleOberalp Group will present new collections and behavioral study at Virtual Convention on May 18
Vienna-based international behavioral research institute Karmasin Behavioural Insights conducted a wide-ranging study for the Oberalp Group in Germany, Austria and Switzerland to examine the rising outdoor trend in the wake of the Covid-19 pandemic. The institute surveyed a total of nearly 900 participants on the topic of “ ...
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News briefs
Salewa opens store in Verona
The Italian Oberalp Group has opened a Salewa store in Verona on April 9. The 120-square-meter shop is located at Via Cappello 41, within walking distance of the Romeo and Juliet balcony, a well-known destination for Veronese and tourists alike. The store is designed both for mountain enthusiasts ...
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News briefs
Salewa France will reportedly have a new head and strategy
According to an exclusive report by sport-guide.com , Pierre-Jean Touchard will leave Salewa France , of which he is managing director, within a few weeks. Touchard has been with Salewa since 2003. Touchard’s departure has been confirmed by Stefan Rainer , director of sales at Salewa France, who told ...
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News briefsSalewa processes hemp for new climbing collection
Salewa is introducing a new mix of materials for its new Alpine Hemp climbing collection for summer 2021. The 13-piece collection combines hemp fibers with certified organic cotton, recycled polyester or spandex. For stretch and abrasion resistance of the styles for indoor and outdoor climbers, the brand relies ...
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News briefs
Oberalp Group postpones winter clearance sales
As many retailers had to close their doors for a long time in 2020 due to the pandemic, the South Tyrolean Oberalp Group has decided to postpone the winter clearance sales in its own brand shops to Jan. 30. The management-led family business already approached Anna Ferrino , president ...
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ArticleSalewa introduces new “Committed” label for sustainable products
The South Tyrolean mountaineering brand Salewa will introduce a new label for particularly sustainable products in the winter season 2021/22. “ Committed ” is a clearly visible symbol designed to inform customers about sustainable aspects when making their purchasing decisions. The hangtag label will identify equipment that stands out ...
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News briefsNew Salewa store in Graz
A new Salewa brand store will open in the Austrian city of Graz on Dec. 11. The South Tyrolean mountaineering sports brand, part of the Oberalp Group , is opening its latest flagship store on 85 square meters in the center of the Styrian capital in a historic country ...
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ArticleBlack Friday, and how our industry deals with it in times of Covid-19
While in many consumer goods sectors, it seems that people still don’t think about how our planet suffers from fast, cheap, and unsustainable shopping, some members of the outdoor industry have tried to resist the sell-out madness for quite some time now. In the home country of Black Friday ...
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News briefs#Salewa3000 fundraising campaign aborted due to Covid-19
The South Tyrolean mountaineering brand Salewa has terminated its summit project #Salewa3000 prematurely due to the renewed restrictions imposed by the Covid-19 situation. The campaign significantly supported the renovation of the bivouac box on the Großglockner mountain in Austria. Salewa is now doubling the amount donated to €20,000. ...
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ArticleOberalp Virtual Convention to focus on women; introduction of new brand expected
As the first ” Oberalp Virtual Convention ” in May 2020 was extremely positive for the Italian company and its brands Salewa , Dynafit , Wild Country , Evolv and Pomoca with more than 37,000 clicks, and as ongoing travel restrictions due to the Covid-19 ...
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ArticleRainer becomes Oberalp’s CSO, Busa is Salewa’s new GM
Justifying the introduction of a new sales structure with a shift to a “channel-driven approach” rather than a geographical basis under the management of Christoph Engl , the Oberalp Group has announced that Stefan Rainer will become its chief sales officer on Oct. 1. Rainer, who has been ...
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ArticleOberalp releases handbook with sustainability guidelines
The fourth consecutive annual sustainability report of the Italian Oberalp Group , entitled “ Contribute,” has been supplemented by a series of new guidelines for more sustainability in the mountains. While Salewa , Dynafit and Wild Country were awarded “Leader” status by the Fair Wear Foundation ...
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