All Sea Otter Classic articles
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News briefs
Life Time and Sea Otter Classic unveil new summit event for outdoor and bike executives
Sea Otter Classic and its new owner since August 2021, Life Time Group, have announced a brand new global gathering of outdoor industry executives: the Sea Otter Classic Summit, April 5-7, 2022, in Monterey, California, just prior to the Sea Otter Classic. The Summit is open to a limited number ...
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News briefs
Swiss e-bike pioneer Flyer takes off in North America
Like the German mountain bike manufacturer Propain Bicycles, Swiss e-bike pioneer Flyer AG, part of Europe’s largest bicycle buying group ZEG (Germany), is also using this year’s U.S. bicycle festival Sea Otter Classic in Monterey, California (Oct. 7-10), to enter the U.S. market. Flyer is not only eyeing the ...
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News briefs
Life Time Acquires U.S. bicycle festival Sea Otter Classic
As the world-famous Sea Otter Classic bicycle festival is entering its 31st year, an important change was officially announced on Aug. 3. The festival, traditionally held at the birthplace of mountain biking in Monterey, California, has a new owner with U.S.-based Life Time Inc. No details were given about the ...
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Article
Are digital trade shows here to stay?
Source: OR Winter Online Many trade shows moved to digital platforms due to Covid-19 in 2020. It is too early to tell if 2021 will continue the pattern, but outdoor industry giant Emerald Holding Inc. just held its 2021 Surf Expo show in Orlando, ...