All Sweaty Betty articles
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Article
Wolverine progresses with turnaround, but faces further setbacks
Six months on the job, Wolverine Wordwide President and CEO Chris Hufnagel had to oversee changes in many aspects of the group’s overall business, including excess inventory, shedding businesses, lowering debt levels, and improving the supply chain. Progress has been made, but the turnaround will take more time to complete ...
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Article
Wolverine Q2 results slump, new CEO set to lead turnaround
Chris Hufnagel, who was just named the President and CEO of Wolverine Worldwide, Inc. with immediate effect following the sudden departure of Brendan L. Hoffman, faces numerous headwinds from day one, with the group’s Q2 figures now released. They range from getting inventory and debt to proper levels and driving ...
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News briefs
Alpine Group joins Fashion for Good
Apparel manufacturer Alpine Group, supplier of brands including Sweaty Betty, The North Face and Under Armour has joined Fashion for Good as an affiliate innovation partner. The two organizations aim to explore and support the commercialization of technologies that reduce environmental impact. One main topic of the partnership is the ...
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Article
Wolverine lowers FY forecast again, unveils brand reorganization
Wolverine World Wide Inc. again lowered its full-year outlook after continuing supply chain constraints, increased promotional activity and deteriorating economic conditions weighed on third-quarter results, which came in below expectations. The company also announced a long-awaited reorganization of its brands to help cut costs and expand margins. Full-year revenue is ...
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Article
Analysis: Pushing the boundaries of what a sports store can be
Everyone has a sport. We’re not talking about a gym membership, but full immersion into a discipline, where we have to have the right clothing, equipment and an app to help with training and motivation. Whether it’s working towards a black belt in Taekwondo, competing in triathlons or mastering yoga inversions, sport has become serious. In addition, there are other driving factors such as the increasing interest in wellness, more female participants in more sports and the acceptance of leisure wear in almost all areas of life. This is pushing growth in the sporting goods market, and it also has a knock-on effect on what we expect from our sports stores. If we’re prepared to spend a good amount of our disposable income in this area, we want the brands we chose to offer above and beyond the everyday retail journey.