All VF Corp. articles
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News briefsTNF and Icebreaker collab on plastic-free Merino capsule
The North Face (TNF) and Icebreaker, two outdoor performance brands under the VF Corp. umbrella, have collaborated on a Merino blend adventure wear capsule for spring/summer 2024. According to the brands, the collection ”redefines comfort and performance” and is ”meticulously crafted with fabric made from 100 percent plastic-free fibers.” Offered ...
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ArticleGMG and VF plan to open 300 stores in the next 5 years in MENA and SEA markets
GMG, a global retail conglomerate based in Dubai, has expanded its 12-year partnership with VF Corp. Under a newly agreed distribution and retail development agreement, GMG will expand the presence of VF brands in the region over the next five years through a growing network of new mono-brand partner stores ...
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News briefsEthisphere names VF one of the most ethical companies for 8th consecutive year
VF Corp. has received the 2024 World’s Most Ethical Companies Award from the Arizona-based Ethisphere Institute, a for-profit company that defines and measures ethical business standards for a fee, recognizes outstanding companies and promotes best practices in business ethics. VF was honored for the 8th consecutive year and is the ...
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ArticleIcebreaker is 96.14% plastic-free, last 4% to follow soon
Source: Icebreaker Since 2018, the Icebreaker brand, which was founded in New Zealand in 1995, has been pursuing the goal of banning all synthetic fibers from its collection under the motto “Plastic-free by 23”. Six years later, the Merino pioneer has to admit that the ambitious goal ...
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OpinionThe circular economy: How well are outdoor brands actually doing it?
The buzzword of the corporate social responsibility teams has now been part of the diction for a decade – but how have brands fared with circularity? Has the word become as meaningless as sustainability has (which means all things to all people)? Circular economy is also being greenwashed The most ...
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ArticleVF publishes ESG Report for FY 2023
Source: VF Corp Under the title “Purpose. Driven.” VF Corp has published its Environmental and Social Responsibility Report for the 2023 financial year. The comprehensive report emphasizes the key areas that VF focuses on: People, Planet and Product. Topics covered in the report include gender parity, racial ...
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ArticleVF abandons FY guidance, commences turnaround strategy
Admitting its U.S. business “isn’t working well” and its cost structure is too high, VF Corp. reported its Q2 results with a comprehensive plan to turn around its flagging businesses under CEO Bracken Darrell, who joined the group in late July. Key elements of the strategy focus on fixing its ...
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News briefsAnother activist investor targeting VF Corp
Only one week after Engaged Capital set its sights on VF Corp., a second activist investor, Los Angeles-based Legion Partners, has acquired an undisclosed stake in the company and wants it to divest brands such as Timberland, Bloomberg reported, citing sources familiar with the matter. VF just named former Nike ...
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ArticleVF investor pushes for turnaround plan
In a presentation, California-based activist investor Engaged Capital outlined that the parent company of Vans, The North Face (TNF), Timberland, Supreme and others is suffering from bloated overhead that is driving down shareholder value and called for a more detailed turnaround plan for VF Corp. It said that the overhead ...
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News briefsTimberland appoints new CMO
Source: Timberland Maisie Willoughby, Timberland’s new VP, CMO Timberland has hired Maisie Willoughby as the brand’s new Vice President and Chief Marketing Officer, effective Oct. 16. In her new role, Willoughby will drive the global brand strategy and vision for Timberland, which is owned by VF Corp. ...
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News briefsPETA reports progress in banning cashmere and angora
Animal rights organization PETA has reported that VF Corp. “has no plans to develop new products with cashmere in any of its brands.” More specifically, VF Corp. said that no core products across its brands will use goats’ hair. There may be some cashmere items remaining in stores, but there ...
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ArticleVF Corp collaborates with winner of Redress Design Award 2023
VF Corp and the Hong Kong-based environmental NGO Redress have announced the winner of the Redress Design Award 2023. The award is the world’s largest sustainable fashion design competition and aims to provide a platform for emerging fashion designers to advance the circular economy in the fashion industry. ...
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News briefsVF Corp. hires new Chief People Officer
Source: VF Corp Brent Hyder, Chief People Officer VF Corp. has named Brent Hyder Chief People Officer (CPO), effective Sept. 5. He succeeds Anita Graham, who departed to join Labcorp earlier this year. Hyder will report to President and CEO Bracken Darrell and will be a member ...
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ArticleVF reports wider Q1 loss and cuts guidance, TNF only revenue gainer
VF Corp., the parent of The North Face (TNF) and Vans, welcomed its new President and CEO Bracken Darrell, 12 days on the job, to his first results call by reporting a Q1 loss of $57.4 million against a loss of $55.96 million in the year-ago period on an 8 ...
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News briefsThe North Face to expand its global flagship in London’s Regent Street
VF Corp. has signed a new lease to expand the global flagship of its The North Face brand at Walmar House, 288-300 Regent Street, in London’s West End. The current seven-floor space covers more than 5,200 square meters. The expanded retail footprint will increase by 33 percent, including added space ...
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ArticleVF Corp appoints new President and CEO
Source: VF Corp. Bracken Darrell Some 7 months after Steve Rendle decided to retire from the company after more than five years as Chairman, President and Chief Executive Officer and nearly 25 years of service, VF Corp – owner of Vans, The North Face, Timberland and Dickies, ...
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News briefsTimberland hires chief merchandising officer, completing transformation of global product organization
Nike veteran Archie McEachern has joined Timberland’s global leadership team as VP and chief merchandising officer last week. He most recently served as CEO of Florida-based basketball startup 360 Hoops, which developed a three-sided basketball hoop for practice and play. McEachern also spent 28 years at Nike in various product ...
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News briefsIcebreaker’s GM North America also responsible for Smartwool
Smartwool will be led in North America by Icebreaker’s General Manager for North America, Noah Bryan, effective immediately. Both brands are part of VF Corp. Bryan was named GM of Icebreaker North America in early 2022. His hiring was part of Icebreaker’s commitment to expand its presence in North America. ...
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News briefsTimberland with new sales structure in parts of Europe
Under the leadership of Alwin van Dijk as Sales Director, DACH, Scandinavia and Benelux now form the new superordinate sales region Central/North at Timberland. This step creates new synergies and competencies within the team to meet the changing market conditions and further push the qualitative growth in the region with ...
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ArticleAs TNF and DTC continue to grow, VF Corp. has a turnaround strategy in place
VF Corp., which has begun a rigorous six- to 12-month process to find a new CEO, says it has a plan in place that will improve its sales and profitability fortunes over the next 12 months. It centers on continued growth for its The North Face (TNF), EMEA, and direct-to-consumer ...
