Houdini’s new whitepaper called “Regenerative Lifestyles,” developed in partnership with Cybercom, a digital consultancy company specializing in how digitalisation can provide solutions to global challenges and drive business innovation, is a continuation of the brand’s journey toward regeneration and co-creating a world where humans live in harmony with nature. The starting point of the 48-page paper was exploring how the vision of a Half-Earth future, a future where half the global surface would be protected, could be used as a driver for innovation and how a company could contribute. The paper also introduces a formula for the total impact of a company: “P * V + L = I”. Where “P” is the impact of the product, “V” is the volume of the product, “L” is the lifestyle supported and “I” is the total impact.
Click here to download the whitepaper.