All Woom USA articles
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ArticleFattinger to lead Woom alone, Ihlenfeld to head US team
Source: Woom Paul Fattinger Following the appointment of former CEO of Adidas, Kasper Rørsted, as Chairman of the Woom advisory board and the creation of a new innovation department, there is now a change in personnel at the top of the Austrian children’s and youth bicycle manufacturer. ...
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News briefsWoom promotes climate-friendly and safe bike commutes to school
Children’s bike specialist Woom has launched a new sponsorship program aimed at strengthening sustainable mobility. Within the framework of the woom2school program, the brand specifically promotes mobility projects at schools and the teaching of cycling skills. Currently, Woom is sponsoring several major cycling initiatives in Austria, Germany and the USA ...
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News briefsJebsen Group invests in Woom
Hong Kong-based Jebsen Group has invested in Austrian children’s bicycle supplier Woom. The Jebsen Group shares acquisition is via the family-run trading and logistics company’s investment arm, Jebsen Capital. While no information was given on the exact amount of the Woom minority stake Jebsen now holds, it was noted that ...
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ArticleWoom Bikes with new management
Mathias Ihlenfeld has taken over the overall management of Austrian children’s bicycle manufacturer Woom as CEO at the turn of the year. Born in Germany, Ihlenfeld founded Woom USA in 2014. With an uncompromising focus on DTC retail and customer service, he succeeded in making Woom one of the fastest ...
