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New Zealand Merino launches 100% regenerative wool platform with Icebreaker, Allbirds and Smartwool
The New Zealand Merino Company ( NZM ) and global Merino wool apparel and footwear brands Icebreaker, Smartwool and Allbirds will work collectively with 167 sheep growers in New Zealand to create ZQRX , the world’s first regenerative wool platform. “ZQRX is an important and necessary evolution ...