All ZQRX articles
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News briefsIcebreaker publishes transparency report with a focus on regenerative agriculture
VF Corp. brand Icebreaker, headquartered in Switzerland since 2021, has published its latest transparency report, purposefully choosing earth overshoot day as a release date. The report mainly focuses on the efforts and successes the brand has made in regenerative agriculture, one of the important aspects of product circularity. The information ...
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News briefs
ZQRX and Land to Market partner up to accelerate regenerative agriculture
In a new strategic collaboration, the New Zealand Merino Company’s regenerative wool platform, ZQRX, and Savory Institute’s Land to Market program aim to further support ZQRX’s network of growers, which represent over 3.7 million acres of land (roughly 15,000 square kilometers), by helping to establish regenerative farming and monitoring the ...
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ArticleNew Zealand Merino launches 100% regenerative wool platform with Icebreaker, Allbirds and Smartwool
The New Zealand Merino Company ( NZM ) and global Merino wool apparel and footwear brands Icebreaker, Smartwool and Allbirds will work collectively with 167 sheep growers in New Zealand to create ZQRX , the world’s first regenerative wool platform. “ZQRX is an important and necessary evolution ...
