66° North, the premium outerwear brand from Iceland, invites retailers to a trip to that fantastic island under the Arctic Circle (which is actually at 66° latitude). The brand invites retailers to drop their business card at the Icelanders’ booth to have a chance to win a trip to the Nordic island. The winners of that lottery should be prepared for a 13- to 16-hour hike up to Hvannadalshnukur, Iceland’s highest mountain, which is surrounded by the ice of Vatnajökull, Europe’s largest glacier and the world’s largest outside Antarctica and Greenland.
