The latest news, analysis and data on topics including financial results, corporate news, M&A, retail & distribution, e-commerce & DTC, market statistics, legal topics, trade & sourcing, marketing, product, trade shows and events, and more.
Helly Hansen extends Hahnenkamm deal to 2030
The Norwegian brand has renewed its agreement with the Kitzbühel races, citing athlete feedback, international exposure and merchandise opportunities.
Peak Performance marks 40 years with ski capsule
The Swedish outdoor brand revisits its 1993 R&D ski system, combining modular construction with updated Gore-Tex and insulation technologies.
Lenzing updates ownership after capital increase
B&C and Suzano retain 52.25% of voting rights, while Suzano’s parent company acquires a direct stake and Goldman Sachs holds 5.86%.
Elan prepares global rebranding for 2027/28
The Slovenian ski manufacturer is introducing a new identity and logo as part of a broader strategic repositioning.
Helinox expands apparel business with Seoul flagship
The outdoor furniture specialist is expanding its apparel business with a six-story flagship in Seoul and plans to enter China.
Fenix Outdoor grows in Europe but struggles in the US
Fenix Outdoor increased revenue in the third quarter of 2026. However, operating profit stagnated as the US market remained weak. Meanwhile, Germany stabilized and the Nordic markets drove growth.
Registration open for European Outdoor Week 2027
The six-day event returns to Riva del Garda in May 2027, combining a major trade show with networking, innovation and sustainability events.
OIA releases guide to hazardous solvents
A new industry guide provides practical tools to identify hazardous solvents, assess supplier practices and reduce manufacturing risks.
New method could simplify polyester recycling
A Japanese research team has developed a process that redistributes existing dyes in polyester, potentially reducing resource-intensive recycling steps.
Yeti enters technical outdoor apparel market
The cooler and drinkware specialist is entering technical outerwear with products featuring Nuyarn merino, PrimaLoft and hybrid insulation.
Garmin raises outlook as Q3 sales climb 12%
Strong demand for adventure watches and wearables helped lift profitability, while tariff refunds contributed to higher margins.
NNormal expands into alpine apparel
The trail running brand is expanding into alpine activities with four technical garments developed and tested with Kilian Jornet.
Altra jumps 40% as VF improves profitability
VF Corp. boosted profits in its second fiscal quarter. However, the turnaround at Vans remains elusive. Meanwhile, The North Face, Timberland and Altra continued to grow.
Rocky Brands posts double-digit Q3 growth
Broad-based demand lifted quarterly revenue and earnings, although tariff-related benefits contributed significantly to margin improvement.
Shimano raises outlook as bike sales recover
Double-digit third-quarter growth in bicycle components and improving inventory levels prompted an upward revision to annual forecasts.
Columbia launches survival bunker giveaway
A new campaign combines survivalist humor with technical outdoor gear, offering a fully equipped bunker as its grand prize.
Swedish sporting goods retail grows 2% in Q3
Footwear and equipment drive growth in Sweden’s sporting goods market, while apparel sales decline and e-commerce loses momentum.
Cagoon puts repairability at the center of design
A Bavarian startup founded by a former Gore-Tex product manager is challenging conventional cooler design with local production and repairability.
Buff grows sales and cuts operational emissions
The Spanish outdoor accessories specialist reports stronger financial results, renewed B Corp certification and lower operational emissions.
Secondhand shopping gains momentum ahead of holidays
New research highlights growing secondhand demand, with activewear resale and brand trade-in programs offering opportunities for the industry.
French outdoor industry eyes 2030 Winter Games
Industry leaders and government representatives met in Annecy to discuss export opportunities and preparations for the 2030 Winter Games.
Roots completes C$161m take-private deal
The Canadian lifestyle brand enters private ownership following its acquisition by Marquee Brands, with CEO Meghan Roach stepping down.
Amflow expands global e-bike availability
The young Chinese e-bike brand, closely linked to drone manufacturer DJI, is expanding its international presence with three models.
Asics opens $25m US innovation lab
A new research partnership explores advanced footwear technologies, including bio-inspired designs for challenging terrain.
ATG completes Lowe Alpine acquisition
The Chinese brand operator has finalized its acquisition of Lowe Alpine and outlined plans to rebuild the brand’s trekking and backpack business.
On outlines progress on sustainability roadmap
The Swiss sportswear brand reports progress on lower-impact materials, coal phase-out at assembly factories and circular business models.
Burton celebrates 50 years with archival collections
The snowboard brand marks its 50th anniversary with limited-edition collections, archival resale pieces, documentaries and events.
Reusch acquires winter glove brand Level
The Italian glove specialist is taking over Level, aiming for double-digit growth while retaining the brand’s identity and product expertise.
SGS reports record Q3 sales growth of 14.6%
Strong demand for product testing, cybersecurity and sustainability services supported growth as the Swiss group maintained its 2026 outlook.
Maine launches new Northeast Snow Show
The inaugural First Tracks event will bring more than 55 exhibitors, winter sports programming and an outdoor film festival to Portland, Maine.