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    Have you done the math? Growth – the elephant in the executive suite

    2022-02-23T11:13:00+00:00By Pamela Ravasio

    We need new business models that are not predicated on selling more stuff to more people.

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    Sustainability State Of Industry Survey

    2022-02-25T11:01:00+00:00By EDM Publications

    For the first time, EDM Publications conducted a survey among its readers on the topic of sustainability in January. The privilege of gaining access to an elite pool of decision-makers and asking them for their opinions was exceptionally exciting. This survey is not intended to be the only one. We ...

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    Engaging with the sustainable consumer: A journey without an end goal

    2022-02-23T11:54:00+00:00By Fredrik Ekström

    The latest NXT Sustainable Consumer Report 2022, conducted by Swedish market analyst Fredrik Ekström from Above the Clouds, aims to cut through the fog of uncertainty around sustainability and reveal a journey we’re on, as consumers and brands. In his contribution to the EDM Sustainable Business Special, he explains the ...


Forward thinkers

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    ReGenerative Agriculture: A way for clothing to exchange its bad reputation for a force for good?

    2022-02-23T13:12:00+00:00By Charles Ross

    At the end of 2021, COP26 centered around the climate crisis that has brought global temperature rising to center stage and how there is a need to take carbon out of the atmosphere. This year, COP15 needs to have as much attention as it focuses on restoring global biodiversity. The ...

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    The IdeaList


    Committed, convinced and confident: people we call idealists, whose achievements - small and large - stand out for a more sustainable world. They have inspired others, founded movements or protected regions. Some of them have been seen and heard, others less so. But all of these idealists have proven themselves ...

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    Leading the pack


    Some industry executives are thinking further ahead. They have visions. And they act. They have understood. And they share. And they seem to be better at connecting the dots. In our first edition of the EDM Sustainable Business Special, we introduce the first four individuals we consider to be true ...

Legal & Compliance Trends

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    On the hunt for green trappers: Greenwashing and the EU legislation

    2022-02-23T12:25:00+00:00By Susanne Kern

    Greenwashing, meaning advertising environmental initiatives without actually implementing sustainable business practices, is more than common, misleading consumers with promising advertisements or claims about a product’s true benefits. According to a Deloitte survey of U.K. customers, 34 percent of consumers do not choose sustainable products because they perceive a lack of ...

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    Sustainability reporting: New standards on the horizon

    2022-02-23T11:23:00+00:00By Susanne Kern

    In April 2021, the European Commission issued its proposed changes to sustainability reporting in the EU. The new paper’s name that will replace the current Non-Financial Disclosure Directive (NFD) is the Corporate Sustainability Reporting Directive (CSRD). Except for micro-entities, the new CSRD sets out the non-financial information that companies should ...

Innovator Portraits

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    Gore’s new ePE Membrane: Part of the solution

    2022-02-25T10:57:00+00:00By W. L. Gore & Associates

    The clothing industry has been waiting for a PFC-free membrane from market leader W. L. Gore & Associates. Now the time has come: The first ePE products will be launched as early as next fall with selected brand partners. What exactly is the new membrane made of, and what are ...

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    I’ll take the Performance Fabrics – hold the PFAS

    2022-02-23T12:12:00+00:00By Polartec

    Polartec recently announced the removal of PFAS (per- and polyfluoroalkyl substances) in its DWR (durable water repellent) treatments across its line of performance fabrics. By itself, this may not seem especially surprising, or new, as in recent years the Outdoor Industry has increasingly moved away from PFAS. However, what makes ...

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    Sympatex – start making sense

    2022-02-25T12:10:00+00:00By Sympatex

    For Sympatex, the willingness of the market to take collective responsibility for the environmental collateral of our industry has been decisive to the company’s development. Today, the company is a system partner, ingredient supplier and advisory body to its customers. Sympatex has learned one lesson in its multiple roles: collaboration is key.

Editorial Insights

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    Go ahead and greenwash!

    2022-02-23T14:57:00+00:00By Kai Landwehr

    In the fight against climate change, companies must now take responsibility and step up efforts in the area of climate protection. This is true even if strategies and plans are not yet perfectly developed. Inaction and hesitation out of fear of possible criticism harm everyone: the climate and the companies ...

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    Circular Economy: Where all the threads come together

    2022-02-23T14:37:00+00:00By Susanne Kern

    The adage “good things come to those who wait” does not apply to the tasks ahead for a low-emissions industry responding to the climate crisis, the biodiversity and nature crisis, and the pollution and waste crisis. Part of these urgent tasks is to advance existing recycling capabilities. A critical part ...

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    lavalan® - the wool insulation: The contemporary alternative to synthetic fibers or down

    2022-02-28T10:47:00+00:00By Lavalan

    Natural, renewable and highly functional: wool is an age-old yet modern functional material that has been used for thousands of years as a reliable way of protecting people from the cold, wind and weather. lavalan reveals the special features of its sustainable wool wadding.


Since decades, scientists tell us the way we conduct business we are literally heading towards a dead end.


Now politicians are waking up, the Paris agreement and  COP26 are foundations for an upcoming framework.


Change is slow. Until it´s not. Consumers around the world started voting with their wallets.

It might be the last call to join the era of Business for Purpose.


The fast changing market environment drives the need for organizations to learn and adapt fast. We help our clients with exclusive insights, research, data, connections and advise to take the right decisions and to grow their businesses .


We are proud to announce a new format, EDM Business editions, focusing on the most important topics in our industry. The first edition launched in February is EDM SUSTAINABLE Business.


We hope our new format will inspire you and help you be better prepared for the future. This first edition features:

  • The 2022 EDM cross- industry sustainability state of trade survey . Compare your status versus rest of the industry!
  • The sweet and sour experiences shared from the top executives who dared to be sustainable business forerunners .
  • Insights and helpful advice from the leading sustainability experts of our industry
  • Overview of the most important upcoming legal requirements , standards and certifications schemes.
  • Sustainable innovation portraits of companies who offer solutions for cleaner products and conscience.


If you want to contribute with sharing stories, want to learn more about sponsor opportunities with EDM , please get in touch with us: franziska.harfy@edmpublications.com


Inform. Advise. Connect.


EDM (European Decision Makers) Publications is an international B2B media company and intelligence provider that helps executives make better-informed decisions and win in the digital economy.


EDM is the leading business information provider for professionals in multichannel consumer retail across Europe, the Americas and Asia in the sporting goods/active lifestyle, outdoor, eyewear and footwear industries (1.000 bn market).


Our Business Publications include:

Sporting Goods Intelligence Europe

The Outdoor Industry Compass

Eyewear Intelligence

Shoe Intelligence


The EDM information service provides +20,000 executives and industry professionals in the sporting goods/active lifestyle, outdoor, eyewear and footwear industries with critical market insights. Customers are, among others, adidas, Nike, Amer Sports, Under Armour, Gymshark, Ecco, Zeiss, Gore, Intersport, JD Sports and Decathlon. Overall EDM reaches +500.000 decision makers globally through its digital channels and provides a unique possibility for marketers to engage with the leading brands and retailers.


EDM provides forward-looking insight, analysis, in-depth research, reports and events focused on driving performance in our dynamic sector. EDM empowers decision-makers to understand the market dynamics, competitive environment, and digital transformations happening in their industry and feel secure in their strategies adapting to them.





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