The latest news, analysis and data on key outdoor segments including trail running, climbing, b/c snowsports, cycling, kanu & kayak, camping, adventure travel, urban outdoor, hunting & fishing and more.
It’s Great Out There Coalition launches Europe-wide social media competition
The It’s Great Out There Coalition has launched a month-long competition on social media, as part of the latest phase in the #itsgreatoutthere campaign to get Europe more active outdoors. The #takesomeoneoutdoor competition will go live tomorrow and will run for a month, accessible to anyone in Europe. The first ...
Felix Münnich becomes the new chief commercial officer at Mammut
Münnich comes from one of the top players in the sporting goods business to Mammut.
TNF appoints new CMO and chief product and merchandising officer
VF brand The North Face has added two women to its management team. Sophie Bambuck is joining the company as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer.
Adidas to sell new breast cancer awareness items
For Breast Cancer Awareness Month, in October, Adidas will be introducing an extended breast cancer awareness collection, with running, hiking and mountain biking footwear and apparel in the Terrex and Five Ten collections. According to a company release, the collection’s focus on functional outdoor footwear and apparel is in keeping ...
Felix Münnich becomes the new chief commercial officer at Mammut
Münnich comes from one of the top players in the sporting goods business to Mammut.
TNF appoints new CMO and chief product and merchandising officer
VF brand The North Face has added two women to its management team. Sophie Bambuck is joining the company as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer.
The GORE-TEX brand kicks off new brand campaign, introducing new claim
The GORE-TEX brand is launching a new brand campaign under the motto “Our work is never done” this fall, celebrating the 40-year anniversary of its textile Gore-Tex membrane technologies and promising an innovation-loaded future for its apparel and footwear product categories. For the kick-off video that is online on digital ...
Chouinard family transfers Patagonia ownership to channel dividends to environmental protection
Nearly 50 years after founding Patagonia, Yvon Chouinard and his family (together with his children Claire and Fletcher) have decided to give away their company to ensure all proceeds will be used to fight climate change. The Chouinard family has transferred all ownership to two new entities: Patagonia Purpose Trust ...
SIA joins A New Earth Project to address packaging issues in snowsports
Snowsports Industries America (SIA) – the trade association of the winter outdoor industry – has joined A New Earth Project. The coalition of outdoor enthusiasts, brands and environmentally conscious packaging suppliers was founded in April 2022 as an initiative of Atlantic Packaging. The partnership aims to find and scale sustainable ...
Smith promotes Rob Retzlaff to global VP of sales
The U.S. goggle and helmets brand Smith has promoted its long-term employee Rob Retzlaff to global vice president of sales.
Confirmation of Shops 1st Try
After two cancelations due to Covid-19, the organizing company munchie Konsilium is confident that Shops 1st Try can take place. According to Boardsportsource, there will be more information in around two weeks.
Völkl contracts new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand.
Adidas to sell new breast cancer awareness items
For Breast Cancer Awareness Month, in October, Adidas will be introducing an extended breast cancer awareness collection, with running, hiking and mountain biking footwear and apparel in the Terrex and Five Ten collections. According to a company release, the collection’s focus on functional outdoor footwear and apparel is in keeping ...
Salomon revamps its logo and launches new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
Apple launches new Watch Ultra
Along with its new iPhone 14 models, which are now capable of sending emergency calls via satellite (including automated calls after a fall or accident like the Apple Watch before), Apple has unveiled the new adventure-focused Watch Ultra. Still high-priced, the products are more focused on the outdoor and sports ...
On expands its outdoor range
On is expanding its outdoor footwear range with a new iteration of the Cloudrock Waterproof, a waterproof version of the Cloudvista and a brand new Cloudwander Waterproof model, all of which will be available in September. The Swiss sports performance brand is also presenting a new enhanced version of its ...
Investors and Jaktia management acquire Jaktia Group
Jaktia, a Scandinavian franchise chain specialized in the hunting, fishing, and outdoor segments, has new owners. A private investment company consisting of Jaktia’s management, together with a few investors, has acquired 100 percent of the shares in Jaktia AB, Jaktia Kållered AB, Jaktia Falun AB, Jaktia AS and Jaktia Jessheim ...
The GORE-TEX brand kicks off new brand campaign, introducing new claim
The GORE-TEX brand is launching a new brand campaign under the motto “Our work is never done” this fall, celebrating the 40-year anniversary of its textile Gore-Tex membrane technologies and promising an innovation-loaded future for its apparel and footwear product categories. For the kick-off video that is online on digital ...
Chouinard family transfers Patagonia ownership to channel dividends to environmental protection
Nearly 50 years after founding Patagonia, Yvon Chouinard and his family (together with his children Claire and Fletcher) have decided to give away their company to ensure all proceeds will be used to fight climate change. The Chouinard family has transferred all ownership to two new entities: Patagonia Purpose Trust ...
France to hold national fishing show in 2024
The French body that represents the fishing tackle trade in the country (Groupement de l’Industrie Française d’Articles de Pêche or GIFAP) is planning to resume a national fair that showcases all types of fishing – sea, coarse and fly – Angling International has reported. Many organizations in France have been ...
6th Mountain Bike Congress in Saalbach Hinterglemm
Sustainability and infrastructure are the focal points of the 6th Mountain Bike Congress at the Tourism Office in Saalbach Hinterglemm, Austria, from Oct. 4 to 6. Spread over three days, participants are offered discussions, workshops, activities and lectures on mountain biking (all in German). A new feature this year is ...
Global bicycle stocks Q1 2021: The soaring continues
While most of the existing problems caused by the Corona crisis have yet to be resolved, the global stock market is relying on hopes — hopes for a bright post-Corona future. Instead of going into crisis mode, it is simply bypassing all the economic killers that are piling up. Supported by further stimulus packages and the open money floodgates of central banks, the stock market remains high. Our cycling stock chartists are ahead of the curve. They rely on another serious advantage: the bicycle and e-bike sales boom pushed by Corona led to excellent business figures last year. These were announced in the first quarter of this year. Some of the record results were a good impetus for the development of the share value in Q1 2021.
MTB cycletech manufacturer Velobaze calls it quits
On March 25, partners, dealers and suppliers of Swiss MTB Cycletech producer Velobaze received the news that the manufacturer’s business operations “will be discontinued with immediate effect due to the current economic situation.” According to the Velobaze board of directors, this step had to be taken despite significant financial investment ...
MTB Tourism Congress 2021 more international and digital-only
“Roots - exploring the trail ahead” - under this title, the organizer, Mountainbike Tourismusforum Deutschland, invites participants to the sixth German Mountain Bike Tourism Congress. This year, due to the Corona pandemic, it will open its doors digitally only from May 4-6. Apart from that, the organizer promises more international ...
Smith promotes Rob Retzlaff to global VP of sales
The U.S. goggle and helmets brand Smith has promoted its long-term employee Rob Retzlaff to global vice president of sales.
Spoon Group raises £740,000
Spoon Group, the bespoke bike company that owns the WyndyMilla and Spoons Customs brands as well as custom paint shop Gun Control Paint, has closed a financing round worth £740,000 (€845,575). A private round that brought in nearly £300,000 in new investment was followed by funding from long-term debt partner ...
Adidas to sell new breast cancer awareness items
For Breast Cancer Awareness Month, in October, Adidas will be introducing an extended breast cancer awareness collection, with running, hiking and mountain biking footwear and apparel in the Terrex and Five Ten collections. According to a company release, the collection’s focus on functional outdoor footwear and apparel is in keeping ...
Paul Lange management expands with third-generation family member
Stuttgart-based bicycle wholesaler and importer Paul Lange & Co OHG has filled the newly created position of chief strategy officer (CSO) with Paul-César Lange, who will be responsible for strategic direction in his new role with immediate effect. He will ensure that the company is prepared for all current global ...
CLR Outdoor presents folding backpack kayak at German Shark Tank
Berlin-based start-up CLR Outdoor, consisting of founders Constanze Lenau and Daniel Schult, presented their folding kayak VIK 3.8 on the German version of the entertainment show Shark Tank on Sep. 5. Although no deal materialized, the TV appearance helped introduce the product to a broader target audience. The kayak, which ...
Solo Brands generates 53 percent increase in Q2 sales
Solo Brands, a direct-to-consumer-focused company that currently owns four lifestyle brands, reported a 53 percent increase in second-quarter earnings to $136.0 million from $88.7 million for the period ended June 30. The revenue gain was driven by acquired businesses and higher DTC and wholesale channel revenues. DTC sales rose 63 ...
Folding kayak start-up wins Globetrotter as distribution partner
With its kayak VIK 3.8, made of one piece and completely foldable, the German start-up CLR Outdoor GmbH has now secured Globetrotter as its exclusive distribution partner for the 2022 season. Sales start is June 1. As part of its InnoLab start-up support program, Globetrotter had already assisted CLR Outdoor ...
Pelican International acquires GSI Outdoors
Canadian paddlesports supplier Pelican International, Inc. (not to be confused with U.S. specialty case manufacturer Pelican Products Inc.) has acquired a majority stake in Spokane-based GSI Outdoors. The transaction is an important step in Pelican’s growth as it strives to diversify its offerings in the North American and international outdoor ...
Adventure tourism market to reach $1.009 trillion in size by 2030
According to a new report by Grand View Research, Inc, a U.S. market research and consulting firm, the global adventure tourism market – valued at $282.1 billion in 2021 – is estimated to reach $1.009 trillion by 2030, at a Compound Annual Growth Rate from 2022 to 2030 of 15.2 ...
Thule Group maintains Q2 gross margin on price hikes, efficiencies
Thule Group was able to maintain its second-quarter gross margin rate at 42.2 percent year-on-year through price increases and efficiencies that helped offset negative margin impacts from higher raw material costs and freight prices coupled with unfavorable exchange rates. Net income fell by 7 percent to 626 million Swedish kronor ...
Dometic sees organic sales slip 1% in Q2, unveils new efficiency measures
Dometic saw a 1 percent decline in organic sales in the second quarter of 2022 as Service and Aftermarkets sales slipped following a strong year-earlier performance and retailers globally rebalanced their inventory levels amid tougher market conditions. Acquisitions and foreign currency tailwinds nonetheless allowed the company to boost its top ...
evo to build second campus with retail, hotel and more in California
Seattle-based outdoor retail and adventure brand evo has announced plans to build a new campus in Tahoe City, Calif. The new campus will be centrally located on the shores of North Lake Tahoe. Like Campus Salt Lake, Campus Tahoe City will be where the community comes together, connected by a ...
Yeti is looking for a new CFO
Paul Carbone, Yeti’s chief financial officer, is stepping down at the end of October. Carbone will be taking a new job in Boston to be closer to his family.
Helinox hires senior director of e-commerce, senior art director
Nelson Garcia and Ezra Shaffer are joining the global Helinox team and will be working out of the brand’s North American headquarters, in Berkeley, California.
Newell Brand’s bond offering receives Ba1 rating from Moody’s
After a negative outlook from S&P Global for Newell Brands, the parent company of outdoor and recreation brands CampingGaz, Coleman, Marmot and others, Moody’s rating was much more favorable: The new senior unsecured bonds received a Ba1 rating, and the outlook for the company remained positive. The rating agency expects ...
Equip gains Fair Wear leader status after two years of membership
The Fair Wear brand performance check published in August 2022 sees Equip Outdoor Technologies with its brands Rab and Lowe Alpine progressing in Fair Wear’s performance requirements regarding social responsibility along their supply chains. The U.K. company that has been a member of Fair Wear since 2020 has achieved the ...
66°North opens temporary store in London for 66 days
The Icelandic brand 66°North has opened a pop-up store in London’s Soho district that is open only in the afternoons and sells a selection of the company’s bestselling outdoor styles and accessories. Located on the corner of Air Street and Brewer, the store will remain open for 66 days until ...
Adidas exhibits its “made to be remade” products in London
At Design London 2022, taking place at Magazine London on Sept. 21-24, Adidas has organized an exhibition titled “Chasing Circularity.” The exhibits showcase the brand’s journey since the 2019 launch of Futurecraft.Loop, a corporate initiative that explores ways to make reusable products. The project has been working on a circular ...
RevolutionRace launches new collection for children and youth
The Swedish DTC outdoor company RevolutionRace (RVRC) launched its first collection for children and youth on Sept. 20, the Swedish Day of the Rights of Public Access. The first collection features the brand’s bestselling pants and shirts in sizes 146-164. According to a company release, the RVRC product development team ...
Foehn debuts Dyneema fabric for new down parka
With a price point of $999,95, Foehn is introducing its first down parka made with a Dyneema outer fabric. The non-woven material is filled with 800 cuin fillpower traceable RDS down, and the company is using a fully recycled nylon interior fabric. For the new Salem parka, that is part ...
Pierer Industrie AG acquires majority stake in Syntace
Austrian-based Pierer Industrie AG has acquired an unnamed majority stake in renowned German bicycle component manufacturer Syntace GmbH. No details of the purchase price were disclosed. Syntace develops and produces a wide range of high-quality lightweight products from wheels to hubs, handlebars, seat posts and pedals. The high-quality MTB niche ...
Pon Holdings continues to invest in the automotive and bicycle mobility segments
After the parent company of Pon Bike Group (PBG), Pon Holdings B.V., on June 1 became a minority shareholder in German car dealer Adelbert Moll GmbH & Co. KG (better known as Moll Group) for an undisclosed amount, the Dutch retail and services giant has now acquired the DTC bicycle ...
Pierer Mobility defies supply problems in H1
The half-year report presented on Aug. 30 underscores why Pierer Mobility AG had already raised its annual forecast for 2022 one day earlier via an ad hoc announcement: Despite aggravated delivery problems, the Austrian group achieved positive sales development in the first six months of the year. However, this could ...
Cake seals three-year partnership with Kolon Automotive for South Korea
Cake, SOG member and Swedish manufacturer of premium light electric motorcycles, announced the closing of a major partnership in South Korea with premium dealer Kolon Automotive, having just signed a three-year contract worth $20 million. The partnership builds on Kolon Automotive’s well-established network covering distribution, sales and branding, working with ...
Voluntary Carbon Market Rankings for 2022 and market analysis published
The Voluntary Carbon Market Rankings, published annually by online news and analysis service Environmental Finance, are on firmer footing in their third year of existence, with the number of completed returns doubling from around 2,000 in 2021 to nearly 4,000 this year, up from 1,500 two years ago.
U.S. federal report on microfiber pollution released
Mandated by the U.S. Congress, the Interagency Marine Debris Coordinating Committee (IMDCC) has delivered a new report on microfiber pollution coordinated by the National Oceanic and Atmospheric Administration’s (NOAA) Marine Debris Program. According to the paper, not only are microfibers a highly complex and diverse type of contaminant, but research ...
66°North opens temporary store in London for 66 days
The Icelandic brand 66°North has opened a pop-up store in London’s Soho district that is open only in the afternoons and sells a selection of the company’s bestselling outdoor styles and accessories. Located on the corner of Air Street and Brewer, the store will remain open for 66 days until ...
It’s Great Out There Coalition launches Europe-wide social media competition
The It’s Great Out There Coalition has launched a month-long competition on social media, as part of the latest phase in the #itsgreatoutthere campaign to get Europe more active outdoors. The #takesomeoneoutdoor competition will go live tomorrow and will run for a month, accessible to anyone in Europe. The first ...