Fenix Outdoor generates Q4 operating profit on lower sales
The group, with Swedish roots and based in Zug, Switzerland, navigates a challenging 2024 with mixed results, citing weather impacts and credit issues.
Wolverine Worldwide creates position of Chief Strategy Officer
The group has appointed Brett Parent as its first Chief Strategy Officer, a move set to shape the company’s global growth trajectory.
Merrell names new Chief Marketing Officer
Merrell appoints Richard McLeod as CMO to drive global growth and inspire more people to embrace the outdoors through innovative marketing.
Pinewood expands in UK and Ireland with Compass Brands partnership
The Swedish outdoor brand expands its footprint in the UK and Ireland, focusing on the growing country and dog sports markets.
3M partners with outdoor brands for new winter collection
Lafuma is among the brand to launch new high-performance winter gear featuring 3M’s Thinsulate insulation.
Bächli Bergsport becomes new retailer for OrganoTex
The Swedish waterproofing brand OrganoTex expands into Switzerland with a partnership with Bächli Bergsport.
Thule to ratchet up product development, supply chain efficiency
The Sweden-based manufacturer of transportation, outdoor and camping gear boosts revenues and expands product lines, navigating market hurdles with strategic priorities for fiscal year 2025.
Newell Brands’ outdoor business will introduce innovations in 2026
The US-based company delays major outdoor product launches to 2026, with growth expected next year despite current sales declines for brands like Coleman and Marmot.
Icebug’s new CCO talks growth and grip
Icebug’s new Chief Commercial Officer Andreas Hakansson shares his vision for balancing commercial growth with sustainability at the Swedish footwear brand.
Arc’teryx renews its commitment to outdoor professionals
The Canadian brand is integrating Arc’teryx Leaf under the Pro umbrella.
Outdoor apparel market to grow $7.3bn by 2029
According to Technavio, the outdoor apparel market is set to soar by $7.3 billion by 2029, driven by innovation, sustainability, and AI-powered production.
Big Agnes hires German PR agency to grow internationally
The outdoor brand from Colorado partners with 138 Alternatives to expand its presence in Germany, Austria and Switzerland.
Thule Group named among Top 50 global sustainable companies
The Swedish outdoor gear company secures first place in the Consumer Durables category with a “Negligible Risk” ESG rating.
Ortovox responds to unpredictable climate with cross-seasonal alpine collection
With the new The One Season collection, the German outdoor apparel manufacturer offers versatile clothing that works both in summer and on cold ski touring days.
Wild Rye expands leadership team with two key hires
The US outdoor apparel brand is filling two strategic positions to boost sales and optimize operations.
Deuter expands showroom presence with sustainability focus
Deuter expands with sustainable showrooms in Germany and the UK, enhancing customer engagement and eco-friendly brand presentation.
Bergfreunde surpasses €300m in 2024 revenue milestone
Bergfreunde hits a record €313 million in 2024, with plans for tech upgrades, global expansion and climate initiatives driving future growth.
German Outdoor Brands expand dealer training program for 2025
Deuter, Lowa and Leki continue their commitment to specialized retailer education with new workshops and factory tours.
Superfeet bolsters leadership team
The insole specialist strengthens its leadership team with four key executive appointments, including its first Chief People Officer.
Arc’teryx opens new store in Chamonix
Arc’teryx has officially reopened its retail presence in Chamonix, marking a significant expansion in the heart of the Alpine town. According to sport-guide.com, the new store, located at 265 Rue du Docteur Paccard, spans 242 sqm – three times the size of its previous location, which closed three years ago.