North Face helps drive Q4 revenue rise, but Vans hit by China lockdowns
VF Corp reported a revenue increase of 9 percent to $2.8 billion (€2.65bn) in the fourth quarter of 2022, driven by The North Face (TNF), although sales at Vans were flat during the period. Sales were boosted by a 15 percent increase in the EMEA region and 12 percent in ...
Schöffel labels all products with new echo label to indicate sustainable aspects
German brand Schöffel has introduced a new signet called “Echo’” to mark its products with sustainable aspects. The new sustainability label is an acronym for the words “environment,” “community,” “humanity,” and “opportunity” and will be added to every qualifying product as a hangtag and in communication. For summer 2023, the ...
Osprey strengthens distribution in Austria and Italy
California-based backpack specialist Osprey, a Helen of Troy brand since late 2021, has hired two distribution agencies to support direct sales and increase market share in two important European markets.
Lowa reports top sales figures for 2021
The German mountain, outdoor and everyday footwear manufacturer Lowa has ended 2021 with peak figures for both the number of pairs of shoes sold and revenue, thanks to the ongoing outdoor boom. Sales climbed from 2.49 million pairs in 2020 to 3.17 million pairs in 2021. At the same time, ...
Mammut appoints new CEO
The Swiss outdoor company Mammut Sports Group AG has appointed Heiko Schäfer as its new CEO, effective Sept. 1, 2022. For Schäfer, who previously served as chief operating officer of Hugo Boss AG, Mammut represents a return to the world of sporting goods. He worked in various leadership positions at ...
Deckers announces change in leadership of performance lifestyle division
Deckers Brands has announced that Wendy Yang will step down from her role as president of Performance Lifestyle at the end of the month after seven years of leading the Hoka and Teva brands to new heights. Stefano Caroti, president of omnichannel and a 30-year industry veteran, will assume Yang’s ...
Full Circle Everest Expedition summits and sets a sign of diversity in climbing
Seven members of the all-black climber’s team of the Full Circle Everest Expedition reached the summit peak on May 12, 2022, roughly 60 years after the first U.S. citizen climbed Everest for the first time. The Full Circle Everest Expedition (counting eleven experienced climbers) set out to make history with ...
Mountain Equipment strengthens its team
After several years of double-digit growth, Mountain Equipment has added three new members to its brand team to consolidate and strengthen its market position.
Cotopaxi expands executive team
Outdoor gear brand and certified B Corp Cotopaxi has hired Marissa Magno as VP of People & Inclusion. This newly created role supports the employee-centric culture and DNA of the lifestyle brand. Magno steps into the role from her previous post at Anheuser-Busch, where she held multiple people management roles ...
Successor for management of Schöffel Austria confirmed
Following the departure of Jürgen Nairz announced in January after almost twelve years at the helm of Schöffel Austria GmbH, the company has now announced that Ferdinand Krottenthaler will take over as managing director on June 1. Krottenthaler most recently worked as senior sales director business partner DACH for Adidas ...
Oberalp group publishes sustainability report 2021 and holds Virtual Convention
The Italian Oberalp Group, the owner of the Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt brands, has published its comprehensive sustainability report ”Contribute 2021”. Oberalp has identified ten of the 17 UN goals for sustainable development, from decent work and education to responsible consumption and an increased share of ...
Recco hires partnership and sales developer
Recco AB has hired Paul Rosenquist as a new partnership and sales developer. He will focus primarily on building and strengthening partnerships with rescue organizations, government agencies and year-round outdoor stakeholders around the world, and will execute projects focused on communications and sales development. Rosenquist joins Recco from Thule Group, ...
Gregory sales decline slightly in Q1, impacted by Asia and Europe
Samsonite International reported that Gregory Mountain Products sales declined 4 percent to $15.1 million in Q1 2022 from $15.8 million a year earlier, making it the only Samsonite brand to report a decline in the period. Sales in North America increased 5 percent due to the easing of social distancing ...
Helly Hansen pauses Russian ops; Q1 sales up 24 percent
Helly Hansen has “temporarily paused” its operations in Russia due to the war in Ukraine, the company’s publicly traded parent Canadian Tire Corporation (CTC) has announced in a filing. The outdoor brand’s business in Russia consists of 41 retail stores and an e-commerce site, employing more than 300 total. CTC ...
Jack Wolfskin positioned for growth as Callaway lifts group guidance
Callaway Golf raised annual guidance after a strong first quarter, driven by its Topgolf driving range venues, strong performances from its other segments and positive signs from its Jack Wolfskin brand. Revenue for the three months to March 31 rose 59.6 percent to $1.04 billion (€990m). Adjusted Ebitda was up ...
Big Agnes opens new European headquarters
Colorado-based outdoor equipment brand Big Agnes has opened its new European headquarters in Amsterdam, from which it will directly serve its core European markets, including the Benelux countries, Scandinavia, the U.K. and France. By the end of next year, five employees will be working there in customer and dealer service, ...
Haglöfs promotes Sara Lindqvist to new head of business development
Haglöfs has hired Sara Lindqvist as head of business development to take responsibility for future business models for the brand and bringing new ideas to life. The hiring of Lindqvist is related to a new business unit at Haglöfs, “New Ventures,” which focuses on models outside of the brand’s core ...
Exped steps into new distribution partnerships in Austria and France
Zurich-based company Exped is expanding its brand presence in Austria and France and altering its distribution model for Austria. As of Sept. 15, 2022, the Austrian market will be served by Exclusiv Sportartikelvertrieb GmbH, which also carries Italian footwear specialist Scarpa as a sales agency. Thomas Miedl will be the ...
Primus starts global outdoor cooking content hub in three languages
Swedish cooking equipment specialist Primus has launched a new platform for outdoor recipes. Besides blog content and packing tips, the Primus Camp website is a source of recipes for outdoor cooking and will be updated regularly with new meals, as the company states. “Cooking in the outdoors should feel easy ...
TNF commits to support wilderness clean-up projects via EOCA
For the third year running, The North Face (TNF) has chosen the European Outdoor Conservation Association (EOCA) to find and manage environmental projects to be financially supported by the brand’s fund. Five projects in four European countries have been picked by EOCA and will be supported with €218,000 by The ...