The North Face athletes take center stage in new Everest documentary
The new documentary from Oscar-winning filmmakers Jimmy Chin and Elizabeth Chai Vasarhelyi explores Jim Morrison and Hilaree Nelson’s ambition to ski Everest’s direct North Face.
CMP updates bestselling Rigel hiking shoe after 10 million pairs sold
The Italian outdoor brand has updated its long-running Rigel hiking model with the new Rigel 2.0, featuring revised support, stability and traction.
Heiko Schäfer: ‘Our identity, our base in Switzerland and our strategy aren’t changing’
Regina Henkel talks to Mammut CEO Heiko Schäfer about CPE’s takeover, the brand’s Swiss identity and its growth ambitions in Asia and North America.
Peter Rauch named president of Mountain Hardwear
The long-time Columbia Sportswear executive succeeds Troy Sicotte, who is moving into a new global sales role at Mountain Hardwear.
Keen gives Jasper a barefoot-inspired redesign with EcoEnd midsole
The new Jasper Merko combines a low-profile construction with Keen’s glue-free sole bonding and biodegradation-enhancing midsole technology.
Cotswold Outdoor launches nationwide ‘We speak outdoors’ campaign
The UK outdoor retailer is rolling out new creative across its stores and digital channels as it seeks to strengthen its specialist positioning.
Hypershell launches full-leg Halo exoskeleton at IFA Berlin
The new 2.6-kg Halo combines four powered hip and knee joints, AI-based motion control and up to 1,490 W of peak output.
Klättermusen opens its largest European store in Gothenburg
The Swedish outdoor brand has opened a 359-sqm store in central Gothenburg, its largest European location and first Swedish store outside Stockholm.
Obōz skips Fashion Week with tongue-in-cheek fall campaign
The Montana footwear brand is using its absence from New York Fashion Week to emphasize its trail roots with a new multichannel fall campaign.
Sea to Summit achieves B Corp certification
The Australian outdoor equipment brand has completed B Lab’s certification process, adding a company-wide benchmark for its social and environmental performance.
Lowa-backed scholarship project puts Noemi Kreuz on Matterhorn summit
A months-long initiative designed to improve women’s access to mountaineering culminated in a Matterhorn attempt, with scholarship recipient Noemi Kreuz reaching the summit.
Fenix Outdoor debuts multi-brand 'Fjällräven & Co.' retail concept
The new Boston concept combines Fjällräven, Royal Robbins, Devold and Hanwag as Fenix Outdoor experiments with a broader multi-brand retail format.
The North Face taps Endvr to boost wholesale sell-through
The VF-owned outdoor brand is rolling out digital product education and sales incentives to retail associates across its U.S. and Canadian dealer network.
Helly Hansen targets $1.1bn as Kontoor maps global growth push
Kontoor Brands sees major untapped potential in technical outdoor, the US and workwear as it targets roughly 10 percent annual growth for Helly Hansen.
Haglöfs brings Standard Issue Black into commercial production
The Swedish outdoor brand is moving its joint color-standardization project with Polartec from concept to market with the Buteo Mid II Jacket.
Norrøna expands beyond products with adventure travel push
The Norwegian outdoor company is broadening its business beyond apparel and equipment with guided trips, proprietary destinations and premium adventure experiences.
Pinewood marks 30 years with limited Canada Classic anniversary shirt
The Swedish outdoor brand is marking three decades with a limited edition of the checked shirt that started the business.
Decathlon plans 50% stake in Sport 2000 France
The proposed tie-up could give Decathlon access to Sport 2000’s strong mountain network while opening the door for its brands at independent retailers.
Hanwag marks 30 years of Alaska GTX trekking boot
The German mountain footwear specialist is celebrating three decades of its Alaska GTX, highlighting the model’s durability, repairability and long-standing Gore-Tex partnership.
C.J. King named GM of Helly Hansen North America Sport
The former Arc’teryx executive will oversee Helly Hansen’s North America Sport business, including commercial strategy and marketplace execution, from Aug. 31.