It’s Great Out There Coalition launches Europe-wide social media competition
The It’s Great Out There Coalition has launched a month-long competition on social media, as part of the latest phase in the #itsgreatoutthere campaign to get Europe more active outdoors. The #takesomeoneoutdoor competition will go live tomorrow and will run for a month, accessible to anyone in Europe. The first ...
Felix Münnich becomes the new chief commercial officer at Mammut
Münnich comes from one of the top players in the sporting goods business to Mammut.
TNF appoints new CMO and chief product and merchandising officer
VF brand The North Face has added two women to its management team. Sophie Bambuck is joining the company as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer.
Adidas to sell new breast cancer awareness items
For Breast Cancer Awareness Month, in October, Adidas will be introducing an extended breast cancer awareness collection, with running, hiking and mountain biking footwear and apparel in the Terrex and Five Ten collections. According to a company release, the collection’s focus on functional outdoor footwear and apparel is in keeping ...
Jack Wolfskin premiers tapeless jacket
Jack Wolfskin has developed a new tape-free manufacturing technology, enabling the German brand to sew 3L hard-shell laminate without penetrating the membrane/backer layer. According to details revealed by the company about the zero-tape process, the outer layer is sewn with regular stitching, while the overlapping edges of the (company’s own) ...
Eddie Bauer to roll out in Japan with Itochu partnership
Authentic Brands Group (ABG) and Itochu, a Japan-based trading company that specializes in textiles, machinery, food and energy, have announced a partnership to grow ABG’s outdoor brand Eddie Bauer in Japan. To facilitate this, Itochu will partner with Mizujin, a fashion wholesale and retail company, to design, manufacture and distribute ...
The GORE-TEX brand kicks off new brand campaign, introducing new claim
The GORE-TEX brand is launching a new brand campaign under the motto “Our work is never done” this fall, celebrating the 40-year anniversary of its textile Gore-Tex membrane technologies and promising an innovation-loaded future for its apparel and footwear product categories. For the kick-off video that is online on digital ...
Support for Bradshaw-Taylor’s sales in Germany
Katharina Bieseke joins the sales team for Bradshaw-Taylor’s brands Sherpa Adventure Gear, Artilect, Tentree and Le Chameau in Germany. In consultation with European sales director Wolfgang Jahn and sales manager Sven Kreitner, she is responsible for the retail partners in the brick-and-mortar and online segments. She also supports them in ...
Chouinard family transfers Patagonia ownership to channel dividends to environmental protection
Nearly 50 years after founding Patagonia, Yvon Chouinard and his family (together with his children Claire and Fletcher) have decided to give away their company to ensure all proceeds will be used to fight climate change. The Chouinard family has transferred all ownership to two new entities: Patagonia Purpose Trust ...
Salomon revamps its logo and launches new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
Newell Brand’s bond offering receives Ba1 rating from Moody’s
After a negative outlook from S&P Global for Newell Brands, the parent company of outdoor and recreation brands CampingGaz, Coleman, Marmot and others, Moody’s rating was much more favorable: The new senior unsecured bonds received a Ba1 rating, and the outlook for the company remained positive. The rating agency expects ...
Equip gains Fair Wear leader status after two years of membership
The Fair Wear brand performance check published in August 2022 sees Equip Outdoor Technologies with its brands Rab and Lowe Alpine progressing in Fair Wear’s performance requirements regarding social responsibility along their supply chains. The U.K. company that has been a member of Fair Wear since 2020 has achieved the ...
Gruppo Seven acquires majority stake in Incall
Gruppo Seven, the owner of Italian backpack specialists Invicta, has acquired a 75 percent stake in Incall SpA, a stationery producer based near Ancona and the owner of the Mitama brand. The financial terms of the transaction have not been disclosed. Incall, which posted revenues of €17 million in 2021 ...
Apple launches new Watch Ultra
Along with its new iPhone 14 models, which are now capable of sending emergency calls via satellite (including automated calls after a fall or accident like the Apple Watch before), Apple has unveiled the new adventure-focused Watch Ultra. Still high-priced, the products are more focused on the outdoor and sports ...
Newell Brands drops FY22 outlook
Newell Brands has revised its full-year revenue, operating margin and cash flow forecasts due to “a more challenging than anticipated operating and consumer backdrop.” The Atlanta-based company and parent to eight brands in its outdoor & recreation segment, including CampingGaz, Coleman, Marmot and Ex-Officio, has reduced its FY22 revenue outlook ...
Stefan Glowacz among new additions to Deuter Alpine Family
The “Alpine Family” of the German backpack and sleeping bag specialist Deuter already consists of many experienced climbers and mountain athletes such as Gerlinde Kaltenbrunner, Fabian Buhl, Melissa Le Nevé or Patxi Usobiaga, who also support the brand with their expertise in product development. Now the Alpine Family is growing ...
Naturkompaniet starts rental service of hiking equipment
Naturkompaniet has introduced hiking equipment rental in all 39 Naturkompaniet stores in Sweden and Norway. The range includes tents, backpacks, stoves, outdoor kitchens and sleeping bags from leading brands such as Fjällräven, Hilleberg, Primus and Marmot. “Renting quality gear is a great way for us to give more people the ...
Jack Wolfskin bolsters business in Southern Europe
Massimo Carnelli is the new director of sales for Southern Europe and new markets at Jack Wolfskin. Carnelli has many years of experience as a sales, product and marketing manager. He spent 26 years in management positions, most of them for the Adidas Group, most recently in Italy as senior ...
Oberalp Group acquires Romanian shoe manufacturer Droker
On Sep. 1, the South Tyrolean Oberalp Group acquired the Droker S.r.l. shoe factory based in Sebes in Transylvania, Romania, which has been producing 40 percent of Salewa’s total shoe production for years. A center of excellence had emerged in the region in recent decades, attracting various companies – especially ...